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Volker SeubertJanuary 2008http://blogs.sun.com/vsehr

Relevance of “ENTERPRISE 2.0”for Human Resources

Volker SeubertHR Roundtable, Februar 2010

http://blogs.sun.com/vsehr

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Agenda• Web 2.0• Enterprise 2.0• Culture• Organization• HR Strategy• HR Enabler of E20• E20 Enabler of HR• Example: Sunprise 2.0

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Web 2.0

• Social Networks• Blogs• Wikis• Microblogging• Podcasts, Videos• (Virtual Worlds)

• Tag• Vote• Link• RSS: Subscribe• Search• Mash-Up• Semantic Technolgies

User Content Generation PARTICIPATION

Content Organization TECHNOLOGY

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Social Software

• Wikipedia • Facebook, MySpace• LinkedIn, Xing• YouTube • Twitter• del.icio.us• Flickr

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Enterprise 2.0

• Social Software• Open Culture• New Organization

Forms

• Knowledge Managemt• Skill Management• Project Management• Collaboration• Communication• Learning

ELEMENTS AREAS Of IMPACT

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Enterprise 2.0

• Open Culture• New Organization

Forms

ELEMENTS AREAS Of IMPACT

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What's relevant today?

• Know How?

• Know Who?

• KNOW WHO KNOWS HOW!

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Its all about people !!

People are relevant!

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Cultural Paradigm Shifts

Know-How

Knowledge is PowerControl

Know Who knows how

Sharing is PowerFacilitate

Old World New World

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Communities of Practice• Groups of employees informally bound together by

shared expertise and passion for a joint enterprise• Meeting regularly face to face or being connected via

email networks or social networks• May have an explicit agenda or not• Primary output: knowledge• Need to be brought together, provided with infrastructure

by Managers

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Organization Impact

Taken from: Lesser/Strock 2001, see Slide “Resources 1”

• Communities help build Social Capital> Relationships of trust

• Social Capital increases Organizational Perfor-mance

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21st Century Organization*• “a formal network with specific areas of economic

accountability can undertake many of the activities that have inspired companies to use matrix management structures”> self interest vs hierachy in a matrix> collaborate with relatively little ambiguity about decision

making authority• workers become more self directed! • requires different form of leadership: "inspired leadership"

to motivate collaborative behavior • companies must create metrics that hold employees

individually accountable tor their contribution to collective success

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HR StrategyFlow

Business EnvironmentBusiness EnvironmentCompetition

Market

Trends

Economy

Geography

Business Strategy

Business Strategy

Prioritize trends

TechnologyInvestors Employees

Customers

HR StrategyHR Strategy

Sp

eed

Inn

ovat

ion

Co

llab

ora

tion

Lear

nin

g

Organizational Capabilities

EmployeesEmployeesEngagementSkillsEffectiveness Collaboration

HR PracticesHR Practices

Peo

ple

Per

form

ance

Wo

rk

Info

rmat

ion

Behavior

Identify key sourcesof competitive advantage

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Capability building with E20• Learning• Speed• Innovation• Collaboration

➔ CHANGE AGILITY➔ Increase intangible value of company

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HR as Enabler of E20• Change Agent• Organization Consultant

>Support implementation of Communities>Put rewards and compensation practices in

place to motivate for collaboration>Revise performance measurement>Implement new people development

practices, substitute former “career paths”

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Community Development

MMFIMake Me Feel Important

WIIFM What Is In it For Me ?

MMFV Make Me Feel Valued ?

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E20 as Enabler for HR• People

> Recruitment: alumni networks> Employee Engagement> Skill management

• Performance> Measure contribution & participation

• Information> Employee Communication: blogs, forums

• Work> Enhance team/distance collaboration> Attractive work environment for young generations

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Sunprise 2.0

• Sun Space• blogs.sun.com• wikis.sun.com• “Sweet”• SLX Learning Platform• (Second Life)

• Knowledge Managemt• Project Management• Collaboration• Communication

(external/internal• Skill Building

ENTERPRISE 2.0 Social Software

Benefits of ENTERPRISE 2.0

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Resources• Enterprise 2.0 Slideshare Presentation:

http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started

• John Chambers, Cisco “Building the Next Generation Company” http://mitworld.mit.edu/video/619

• *The 21st Century Organization by Lowell L. Bryan and Claudia Joyce, The McKinsey Quarterly 2005, No. 3.

• Concept of Social Capital: Communities of practice and organizational performance by E. L. Lesser and J. Storck, IBM Systems Journal, Vol. 40, No. 4, 2001.

• Concept of communities of practice: Communities of Practice: The Organizational Frontier by Etienne C. Wenger and William M. Snyder, Harvard Business Review, Jan-Feb 2000.