HR Relevance of E20
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Transcript of HR Relevance of E20
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Volker SeubertJanuary 2008http://blogs.sun.com/vsehr
Relevance of “ENTERPRISE 2.0”for Human Resources
Volker SeubertHR Roundtable, Februar 2010
http://blogs.sun.com/vsehr
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Agenda• Web 2.0• Enterprise 2.0• Culture• Organization• HR Strategy• HR Enabler of E20• E20 Enabler of HR• Example: Sunprise 2.0
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Web 2.0
• Social Networks• Blogs• Wikis• Microblogging• Podcasts, Videos• (Virtual Worlds)
• Tag• Vote• Link• RSS: Subscribe• Search• Mash-Up• Semantic Technolgies
User Content Generation PARTICIPATION
Content Organization TECHNOLOGY
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Social Software
• Wikipedia • Facebook, MySpace• LinkedIn, Xing• YouTube • Twitter• del.icio.us• Flickr
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Enterprise 2.0
• Social Software• Open Culture• New Organization
Forms
• Knowledge Managemt• Skill Management• Project Management• Collaboration• Communication• Learning
ELEMENTS AREAS Of IMPACT
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Enterprise 2.0
• Open Culture• New Organization
Forms
ELEMENTS AREAS Of IMPACT
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What's relevant today?
• Know How?
• Know Who?
• KNOW WHO KNOWS HOW!
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Its all about people !!
People are relevant!
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Cultural Paradigm Shifts
Know-How
Knowledge is PowerControl
Know Who knows how
Sharing is PowerFacilitate
Old World New World
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Communities of Practice• Groups of employees informally bound together by
shared expertise and passion for a joint enterprise• Meeting regularly face to face or being connected via
email networks or social networks• May have an explicit agenda or not• Primary output: knowledge• Need to be brought together, provided with infrastructure
by Managers
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Organization Impact
Taken from: Lesser/Strock 2001, see Slide “Resources 1”
• Communities help build Social Capital> Relationships of trust
• Social Capital increases Organizational Perfor-mance
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21st Century Organization*• “a formal network with specific areas of economic
accountability can undertake many of the activities that have inspired companies to use matrix management structures”> self interest vs hierachy in a matrix> collaborate with relatively little ambiguity about decision
making authority• workers become more self directed! • requires different form of leadership: "inspired leadership"
to motivate collaborative behavior • companies must create metrics that hold employees
individually accountable tor their contribution to collective success
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HR StrategyFlow
Business EnvironmentBusiness EnvironmentCompetition
Market
Trends
Economy
Geography
Business Strategy
Business Strategy
Prioritize trends
TechnologyInvestors Employees
Customers
HR StrategyHR Strategy
Sp
eed
Inn
ovat
ion
Co
llab
ora
tion
Lear
nin
g
Organizational Capabilities
EmployeesEmployeesEngagementSkillsEffectiveness Collaboration
HR PracticesHR Practices
Peo
ple
Per
form
ance
Wo
rk
Info
rmat
ion
Behavior
Identify key sourcesof competitive advantage
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Capability building with E20• Learning• Speed• Innovation• Collaboration
➔ CHANGE AGILITY➔ Increase intangible value of company
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HR as Enabler of E20• Change Agent• Organization Consultant
>Support implementation of Communities>Put rewards and compensation practices in
place to motivate for collaboration>Revise performance measurement>Implement new people development
practices, substitute former “career paths”
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Community Development
MMFIMake Me Feel Important
WIIFM What Is In it For Me ?
MMFV Make Me Feel Valued ?
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E20 as Enabler for HR• People
> Recruitment: alumni networks> Employee Engagement> Skill management
• Performance> Measure contribution & participation
• Information> Employee Communication: blogs, forums
• Work> Enhance team/distance collaboration> Attractive work environment for young generations
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Sunprise 2.0
• Sun Space• blogs.sun.com• wikis.sun.com• “Sweet”• SLX Learning Platform• (Second Life)
• Knowledge Managemt• Project Management• Collaboration• Communication
(external/internal• Skill Building
ENTERPRISE 2.0 Social Software
Benefits of ENTERPRISE 2.0
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Resources• Enterprise 2.0 Slideshare Presentation:
http://www.slideshare.net/TSystemsMMS/enterprise-20-knowledge-management-getting-started
• John Chambers, Cisco “Building the Next Generation Company” http://mitworld.mit.edu/video/619
• *The 21st Century Organization by Lowell L. Bryan and Claudia Joyce, The McKinsey Quarterly 2005, No. 3.
• Concept of Social Capital: Communities of practice and organizational performance by E. L. Lesser and J. Storck, IBM Systems Journal, Vol. 40, No. 4, 2001.
• Concept of communities of practice: Communities of Practice: The Organizational Frontier by Etienne C. Wenger and William M. Snyder, Harvard Business Review, Jan-Feb 2000.