How to Create Your Blog& Promote It

&

Don’t Give UP!

Have Your Unique Perspective

Why do you want to write about?

● REALTOR / Broker Secure Real Estate● Twin Mom● Author● Real Estate Blogger● Mom Community Builder

Charlie Allred

My 1st blog www.srephoenix.com

Why write a blog?

● Professional Exposure● Platform/ Authority builder● Sales Tool● Prospect Educator (Pre-sale)● Customer Educator (Post- sale)● Interest● Expert Authority ● Authenticity

Today

● Making the decision● Where do I start? / Technology● What do I write about?● How do I promote it?● Who would read it?

Our Focus Today...

● blog platform● blog subject● blog promotion

Getting it Done!

Part 1The Experience

Guide your reader to the outcome:1. Shine a light on the problem2. Verify or validate the problem (data)3. Show that it’s even worse than that4. Provide the solution: light at the end of the

tunnelapplies to design, landing page, content, description, bio.

Create with the outcome in mind

Find a Blog You Like

Model an existing blog● Landing Page● Topics● Categories

Free Blog Options

● Blogger○ Blogspot - allows custom url○ have standard templates

● Wordpress.com○ tons of customization - not free○ customized url○ more templates

Self Hosted Blog

● Godaddy.com ○ Custom Domain○ Wordpress

■ plenty of free themes■ plugins - some are free, some are not

Advanced Tip: Content is more important than design… Keep it Simple!

Part 2The Content

● What are people already talking about ● Read the top 5 blogs, 10 articles each● Interview 5 Experts● Present a unique point of view

Advanced Tip: Read the blog comments, this will tell you what people actually want

In Your Industry

Maintaining a Blog

● Consistency● Do more of what works● Do less of what doesn’t work● Keywords

○ URL○ Blog Titles○ Blog posts

Desired Outcome

What one thing do you want your reader to walk away with?

Starting point Desired Outcome

A B

BIO

● include photo● model other bios in your industry

Advanced tip: what’s the end result for your reader?

Part 3Promote It

Promote your message not the blog!

Promotion is 80% of the work, the blog is 20%.

Promote!

BLOG

● Push links to social media○ Hootsuite

● Google+● LinkedIN● Tons of other places to Put your blog

○ Share this - toolbar○ Ping.fm

Blog Directories

● Technorati● Alltop● Industry specific ● Scoop.it (curation site)

Tools

● TwitterFeed - automatically post new blog posts

● Onlywire● Hootsuite● Snap Pro- posts to Google+, gives you full

control (paid wp plugin)● SocialMarker (+20 social sites)

Reuse Content

Blog Post could be:● YouTube Video● SlideShare Presentation● Pinterest - images

Resources

● bloggerlinkup.com● Triberr● social buzz club● Biz blogging Buzz● viral buzz content

Recap

1. Make the Decision2. Create your blog3. Write Your Blog4. Promote Your Blog5. Keep the Cycle Going