How to start your blog & Promote IT!
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18-Oct-2014 -
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Transcript of How to start your blog & Promote IT!
How to Create Your Blog& Promote It
&
Don’t Give UP!
Have Your Unique Perspective
Why do you want to write about?
● REALTOR / Broker Secure Real Estate● Twin Mom● Author● Real Estate Blogger● Mom Community Builder
Charlie Allred
My 1st blog www.srephoenix.com
Why write a blog?
● Professional Exposure● Platform/ Authority builder● Sales Tool● Prospect Educator (Pre-sale)● Customer Educator (Post- sale)● Interest● Expert Authority ● Authenticity
Today
● Making the decision● Where do I start? / Technology● What do I write about?● How do I promote it?● Who would read it?
Our Focus Today...
● blog platform● blog subject● blog promotion
Getting it Done!
Part 1The Experience
Guide your reader to the outcome:1. Shine a light on the problem2. Verify or validate the problem (data)3. Show that it’s even worse than that4. Provide the solution: light at the end of the
tunnelapplies to design, landing page, content, description, bio.
Create with the outcome in mind
Find a Blog You Like
Model an existing blog● Landing Page● Topics● Categories
Free Blog Options
● Blogger○ Blogspot - allows custom url○ have standard templates
● Wordpress.com○ tons of customization - not free○ customized url○ more templates
Self Hosted Blog
● Godaddy.com ○ Custom Domain○ Wordpress
■ plenty of free themes■ plugins - some are free, some are not
Advanced Tip: Content is more important than design… Keep it Simple!
Part 2The Content
● What are people already talking about ● Read the top 5 blogs, 10 articles each● Interview 5 Experts● Present a unique point of view
Advanced Tip: Read the blog comments, this will tell you what people actually want
In Your Industry
Maintaining a Blog
● Consistency● Do more of what works● Do less of what doesn’t work● Keywords
○ URL○ Blog Titles○ Blog posts
Desired Outcome
What one thing do you want your reader to walk away with?
Starting point Desired Outcome
A B
BIO
● include photo● model other bios in your industry
Advanced tip: what’s the end result for your reader?
Part 3Promote It
Promote your message not the blog!
Promotion is 80% of the work, the blog is 20%.
Promote!
BLOG
● Push links to social media○ Hootsuite
● Google+● LinkedIN● Tons of other places to Put your blog
○ Share this - toolbar○ Ping.fm
Blog Directories
● Technorati● Alltop● Industry specific ● Scoop.it (curation site)
Tools
● TwitterFeed - automatically post new blog posts
● Onlywire● Hootsuite● Snap Pro- posts to Google+, gives you full
control (paid wp plugin)● SocialMarker (+20 social sites)
Reuse Content
Blog Post could be:● YouTube Video● SlideShare Presentation● Pinterest - images
Resources
● bloggerlinkup.com● Triberr● social buzz club● Biz blogging Buzz● viral buzz content
Recap
1. Make the Decision2. Create your blog3. Write Your Blog4. Promote Your Blog5. Keep the Cycle Going