How to Become the Conscience of Your Corporation

Corporations arean engine of prosperity

But they are also, by design, sociopaths

It is the nature of corporationsto outrage the public

The corporation is …

The lawyers won’t do it

The executives can’t do it

It is up to the public relations counsel to become …

‘In The Best Interests of the Corporation’

Always talk in terms of what is …

Make sales, cut expenses

Going to war with stakeholders?

1. Seek the counsel of your opponents

2. Follow their advice whenever you can

3. Be transparent

4. Be trustworthy

5. Identify areas of agreement, and negotiate the rest

Build productive relationships, even with opponents

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