Welcome to:How To Become A Local

Celebrity

Tuesday, January 28, 14

Your Instructor for this Workshop is:

Toya D. Wilson-SmithDigital Marketing Strategist, Amazon

Bestselling Author, Trainer, Speaker and Small Business Owner

Co-Founder of NexGeneration Mobile Marketing Agency

Tuesday, January 28, 14

A Joke Before We Start

Tuesday, January 28, 14

What are you going to learn today?

• Why Choosing Media Over Marketing Is Sometimes Best

• How To Stand Out Amongst Your Competition with Google+

• How To Use 3 Free Methods to Get National & Local Media Attention

• The Easiest Method to Attract Leads & Media Love

Tuesday, January 28, 14

How Do You Incorporate the New Media to Share Your

Message?

Tuesday, January 28, 14

Why Media Over Marketing?

• Fastest Way to Develop Authority

• Ability to Reach Thousands

• One Media Appearance Can Lead to Many More

Tuesday, January 28, 14

Challenges with Traditional Marketing

• Difficult to Measure Return on Investment with Radio & Television Ads

• Challenge to Reach Just Your Target Market

• Expensive

Tuesday, January 28, 14

Tuesday, January 28, 14

“Businesses that have figured out how to use the internet to ‘get found’ by potential

customers and then convert them to customers, are shifting their marketing

budgets to inbound away from traditional advertising. This shift is taking a big toll on

traditional media companies.”

-Melanie Collins, Hubspot

Tuesday, January 28, 14

How To Get Known By Using Google + Local

Tuesday, January 28, 14

Why Use Google+ for Your Business?

• Google+ Local is By Google = Great SEO Benefits

• It’s Local. 43% of all searches on Google are for local physical addresses, reviews or telephone numbers.

• People love reading the Google Reviews. On Google + Local you can solicit reviews and engage with customers.

Tuesday, January 28, 14

What Google + Local Offers

• Business Name & Contact Information

• Hours of Operation

• Website Links

• Photos/Videos

• Reviews

• Google Offers/Help

Tuesday, January 28, 14

SEO Benefits of Google Local & Video

• Combine Google+ Local with Video for Maximum Effect

• Ensure that Google+ Local Profile is 100% Complete

• Add a Minimum of 5 Photos to your Google+ Local Page

Tuesday, January 28, 14

Google+Local Page Before

Tuesday, January 28, 14

Google+Local Page After

Tuesday, January 28, 14

Claim Your Free Google+Local Listing:

https://support.google.com/plus/answer/1713911?hl=en

Tuesday, January 28, 14

How to Get National Media Attention For Free

• HARO (Help A Reporter Out) http://www.helpareporter.com/

• Radio Guest List http://www.radioguestlist.com/

• PitchRate http://pitchrate.com/

Tuesday, January 28, 14

...Media Attention for Free

•Create A Media Kit

• Bio/Company Bio

• Description of Product and Services

• Downloadable Images/Headshots

• Testimonials

•Write An Email Pitch (Template)

Tuesday, January 28, 14

Press Releases Are Still Great.

• Gain Local Media Attention Quickly

• Get Placed on Google Search Page 1 for Most Competitive Keywords

• Add Links to Social Media Profiles to Engage with Potential Customers and to Stay In Touch w/Media Partners

Tuesday, January 28, 14

Best Practices for Press Releases:

1. Create A Template

2. Use PR Underground for distribution to Google

3. Upload Story to CNN iReport

4. Add Links to your Website, Social Media Profiles, Photos & Videos

Tuesday, January 28, 14

Need Help:Visit

www.toyawilsonsmith.com for templates and guides today.

Tuesday, January 28, 14

First, Get it Going. Then, Get It Great!

Tuesday, January 28, 14

Thanks & Much Success, Toya

twsmith@nexgenerationmobile.com

Tuesday, January 28, 14