2011年沃商店业务运营情况汇报

Chen XiangGeneral ManagerChina Unicom Wostore Game Center

2011年沃商店业务运营情况汇报

Chen XiangGeneral ManagerChina Unicom Wostore Game Center

Fortumo

Rain RannuFounder & CEO

• Founded in 2007• Leading mobile operator billing provider in emerging markets• Offices in Europe (Estonia), US (San Francisco), China (Beijing) and

India (New Delhi)• Team of 70 people• Backed by Intel Capital, Greycroft Partners

Fortumo

• 5 billion mobile phone users worldwide, only 1.5 billion credit cards.

• In emerging markets, the difference can be up to ten-fold.

• Without mobile payments, you are missing out on payments from more than 3 billion people.

Mobile Operator Billing:Bigger Coverage Than Credit Cards

USA Brazil China India Russia

17763

268

19107

322263

1050

862

256

Credit Cards (M) Mobile Phones (M)

... and 100 000 other developers

Fortumo is used by...

Challenges of Going to China

• You must integrate dozens of SDKs required for Carrier and 3rd party Appstores

• Technical / Business Documentation in Chinese

• Working with Carriers

Fortumo SDK Includes All Required Chinese SDKs

Fortumo Provides You English Documentation and Support

Fortumo Works with 300 Carriers in 80 Countries

BD@Fortumo.com

Currently accepting applications with target go live date in Q3 or Q4

2011年沃商店业务运营情况汇报

Chen XiangGeneral ManagerChina Unicom Wostore Game Center

2011年沃商店业务运营情况汇报

Chen XiangGeneral ManagerChina Unicom Wostore Game Center

Introduce ourselves

2.84亿手机用户中国第二大手机运营商

官方 APP Store2013年开始经营手机游戏业务

6000万+月流水

1亿+用户数

6000款产品

月流水过百万产品

30+上线产品数

6000+

合作渠道

300+

January

Febru

ary

Marc

hApril

May

June

July

August

September

October

November

December

January

Febru

ary0

200

400

600

800

1000

1200

Wostore’s game IncomeIncome

终端和操作系统

73.20%

24.70%

Ratio

AndriodIOS

2011 2012 2013 20140%

20%

40%

60%

80%

100%

120%feature intelligence

游戏用户的增长

2013-Q1 2013-Q2 2013-Q3 2013-Q40

100,000,000

200,000,000

300,000,000

400,000,000

在用活跃设备 接触手游

2013Q1 2013Q2 2013Q3 2013Q40

10,000,000

20,000,000

30,000,000

付费者数

数据来源： TalkingData数据中心

3.86%

5.37%

7.42%

9.76%

累计付费人群比例

产品的类型

1、

TOP10 轻度休闲游戏

2、

3、

4、

5、

6、

7、

8、9、

10、

TOP10 重度游戏

1、

2、

3、

4、

5、

6、

7、

8、9、

10、

Rate of payment 10%~15%ARPU 1$~2$Life cycle 1~3 months

轻游戏成功的数据表现

用户的来源

online offline

沃游戏

用户付费的便捷性

手机支付的用户覆盖面

1.1 billions mobile users

客户服务

游戏的测试和评估

海外产品进中国的建议

localization

Partner

2011年沃商店业务运营情况汇报

Chen XiangGeneral ManagerChina Unicom Wostore Game Center