Post on 13-Dec-2015
Group 5:蔡秀佳,吴寅姗,朱敏仪,郑雪芸,黄文丽,杜丹霞,谭雅倩,龚茵贤
About Artistry
ARTISTRY,
The Essence of Art
Target MarketTarget Market
•Mainly for young ladies and men
•Combined with a direct sale policy and discount for premium members(高级会员) , it makes the brand a luxury one only available for prestige customers(有威望的客户) .
Intellectual(知性)Elegant(优雅)Fashion(时尚)
Target MarketTarget Market
ProductProduct
• 1.Skincare:• • ( 1 ) Anti-aging :• YOUTH XTEND SERUM CONCENTRATE
• ( 2 ) Brightening:• IDEAL RADIANCE ILLUMINATING ESSENCE
645RMB 30ml
600RMB 30ml
3.Men : (black packing) GENTLE FACE WASH
2.Make-up:
BALANCING FOUNDATION
ProductProduct
380RMB 30ml
248RMB 115g
ProductProduct
1.Refine from plants
2.Be healthy to people’s skin
Then, what about its price?
•high-grade cosmetics
PricePrice
Artistry ® Chi for 14 ® Live ngan essence雅姿 ®玑因 14®活颜精华液
PricePrice
Three price strategies:
1.The environmental-friendly product 2.The higher quality, the higher price.
3.Different products with different levels of price.
PromotionPromotion
• 1.Direct selling (1995-1998)
Direct Seller Customer
CustomerAgencyManufacture
Place (Distribution)Place (Distribution)
• 2.Shop +The employment of a salesman(1998~)