Group 5:蔡秀佳，吴寅姗，朱敏仪，郑雪芸，黄文丽，杜丹霞，谭雅倩，龚茵贤

About Artistry

ARTISTRY,

The Essence of Art

Target MarketTarget Market

•Mainly for young ladies and men

•Combined with a direct sale policy and discount for premium members（高级会员） , it makes the brand a luxury one only available for prestige customers（有威望的客户） .

Intellectual（知性）Elegant（优雅）Fashion（时尚）

Target MarketTarget Market

ProductProduct

• 1.Skincare：• • （ 1 ） Anti-aging :• YOUTH XTEND SERUM CONCENTRATE

• （ 2 ） Brightening：• IDEAL RADIANCE ILLUMINATING ESSENCE

645RMB 30ml

600RMB 30ml

3.Men : (black packing) GENTLE FACE WASH

2.Make-up:

BALANCING FOUNDATION

ProductProduct

380RMB 30ml

248RMB 115g

ProductProduct

1.Refine from plants

2.Be healthy to people’s skin

Then, what about its price?

•high-grade cosmetics

PricePrice

Artistry ® Chi for 14 ® Live ngan essence雅姿 ®玑因 14®活颜精华液

PricePrice

Three price strategies：

1.The environmental-friendly product 2.The higher quality, the higher price.

3.Different products with different levels of price.

PromotionPromotion

• 1.Direct selling (1995-1998)

Direct Seller Customer

CustomerAgencyManufacture

Place (Distribution)Place (Distribution)

• 2.Shop +The employment of a salesman(1998~)