Post on 14-Dec-2015
GRAN TORINO”Ærlighed smager bedst”
Source: http://grantorino-hanzo-alabamasocial.dk/
Introduction
Opened August 2014 Part of the restaurant group Madklubben
Anders Aagaard, Simon Leo & Martin Alf Italian style food Located Nørrebro
Source: http://grantorino-hanzo-alabamasocial.dk/
Important Industry Trends Rise in fine dining and gourment restaurants Copenhagen 14 Michelin Star restaurants Household spending per year, increased by 2000
DKK from 2009 to 2012 Easy short menu – quality Increased focus on
Organic food Local produce Environment Health New NordicSources: http://www.euromonitor.com/full-service-restaurants-in-denmark/report , Danmarks Statistik..
http://www.restaurant-hospitality.com/trends
Qualitative interview
What kind of costumers do you usually see coming?
What makes your restaurant competitive?
What kind of atmosphere is portrayed? How does the company add value to the
costumers? What kind of value? What do you think your guests expect
from your restaurant? How important is costumer interaction?
Why? What are the company’s vision, mission
and objectives? How do you hold on to your costumers?
Make them come back?Source: Interviewed waitress, Samantha.
Source: http://grantorino-hanzo-alabamasocial.dk/
The Market Segment
Hip, trendy, young generation Locals (young people lives in the area) Young people
Fair price Socialize
Source: Danmarks Statistik
The Service Concept
Core: - Bar with drinks- Food
Peripheral: - ”Customers are always right”- Emphasis on customers needs- Italian chefs provide the authentic experience.
The Service Delivery System Personnel: Waiters, dishwasher, chefs,
bartenders. Client: Guests. Technology: Maschines – Kitchen
supplies, IT
The Image
Part of Madklubben Anders Aagaard, Simon Leo, Martin Alf Trendy atmosphere AOK Review
”Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring”” Gran Torino takes the simple and basic more informal than good, and the food's Italian foundation is drowning in big city life style confusion”
Image and product
The Culture and Philosophy Happy employees
Leads to good service Good energy Excellent service, traditional Italian
food, trendy & modern