GRAN TORINO”Ærlighed smager bedst”

Source: http://grantorino-hanzo-alabamasocial.dk/

Introduction

Opened August 2014 Part of the restaurant group Madklubben

Anders Aagaard, Simon Leo & Martin Alf Italian style food Located Nørrebro

Source: http://grantorino-hanzo-alabamasocial.dk/

Important Industry Trends Rise in fine dining and gourment restaurants Copenhagen 14 Michelin Star restaurants Household spending per year, increased by 2000

DKK from 2009 to 2012 Easy short menu – quality Increased focus on

Organic food Local produce Environment Health New NordicSources: http://www.euromonitor.com/full-service-restaurants-in-denmark/report , Danmarks Statistik..

http://www.restaurant-hospitality.com/trends

Qualitative interview

What kind of costumers do you usually see coming?

What makes your restaurant competitive?

What kind of atmosphere is portrayed? How does the company add value to the

costumers? What kind of value? What do you think your guests expect

from your restaurant? How important is costumer interaction?

Why? What are the company’s vision, mission

and objectives? How do you hold on to your costumers?

Make them come back?Source: Interviewed waitress, Samantha.

Source: http://grantorino-hanzo-alabamasocial.dk/

SMS-model

The Market Segment

Hip, trendy, young generation Locals (young people lives in the area) Young people

Fair price Socialize

Source: Danmarks Statistik

The Service Concept

Core: - Bar with drinks- Food

Peripheral: - ”Customers are always right”- Emphasis on customers needs- Italian chefs provide the authentic experience.

The Service Concept – The Service Package

The Service Delivery System Personnel: Waiters, dishwasher, chefs,

bartenders. Client: Guests. Technology: Maschines – Kitchen

supplies, IT

The Service Delivery System – The Blueprint

The Image

Part of Madklubben Anders Aagaard, Simon Leo, Martin Alf Trendy atmosphere AOK Review

”Gran Torino tager det enkle og basale mere uforpligtende end godt er, og madens italienske udgangspunkt er ved at drukne i storbyhip stilforvirring”” Gran Torino takes the simple and basic more informal than good, and the food's Italian foundation is drowning in big city life style confusion”

Image and product

The Culture and Philosophy Happy employees

Leads to good service Good energy Excellent service, traditional Italian

food, trendy & modern

Company Situation…

Just started Reviews 2 other restaurants Bright future