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정대민 이사

그레이스노트, 닐슨코리아

daemin.jung@nielsen.com / 010-3123-6473

GRACENOTE 서비스 소개 닐슨에 새롭게 합류한 GRACENOTE의 서비스 소개

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World’s leading entertainment data and

technology company

We power the world’s top music services, consumer electronics, automakers, cable

and satellite providers

C O M P A N Y O V E R V I E W

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Metadata

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Sample of Music Metadata

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Music Discovery: Rich Global Descriptor System

EDITORIAL Artist level

AUDIO ANALYSIS Recording level

Era Origin Language Mood Tempo Genre Artist Type

Numbers reflect the categories within each descriptor type

2451 640 345 480 101 345 438

• Roots Rock

• Urban Crossover

• Hip Hop

• Post-Punk

• Teen Pop

• Early 90’s

• Mid 90’s

• 2000’s

• Liverpool

• Seattle

• Sã o Paulo

• Argentina

• English

• Spanish

• Portuguese

• Female – Solo

Vocal

• Male Group

• Mixed Duo

• Fast

• 140’s

• 145 BPM

• Aggressive

• Fiery

• Sentimental

• Energizing

Style

• Industrial

• Jangle Pop

• Jump Blues

• Turntablism

• Bossa Nova

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Data of data

Description of Resources

What is metadata ?

Resource discovery

Key ingredient of user analysis

Purpose of metadata

Personalization

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Evolution of the Gracenote Business and Products

1977

1975

1993 2007 1998 2013

2003 2014 2015 2008

2017

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The Biggest Names in Entertainment Trust Gracenote

Music Sports Automotive Personalization Video

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1,800 Employees

20 Offices

350 Technologists

1,300 Editors

4,500 Events,

leagues, and teams

200M Tracks

350 Patent Assets

110M Cars

250M TV Households

41M Smart TVs

6 Trillion Queries per month

B Y T H E N U M B E R S

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A Sense of Our Data Scale The Gracenote platform handles volume on par with some of the world’s leading technology

Trillion Billion Billion 6 780 259

Global queries

per month (source: GN Services,

Jan. 2018)

Global queries

per month (source: IBM/Weather

Company, Oct. 2015)

Orders per

month (source: Nasdaq)

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Use case of Gracenote Entertainment

Metadata : Music, Video

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Music Identification & Personalized Playlist

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Music Taste Profiling

○ Clustering Criteria

- How heavily you play

- How regularly you play

- How “actively” you play

(from your playlists or an album

vs a radio station)

- How much you play from an

artists’ full catalog of music

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Music Curation

○ Simple 30-song playlist

every Monday based on

user’s listening habits and

other user’s playlists

○ For the year from 2016

launch, it has generated 5

billion tracks stream, 40

percent user trial

○ It facilitated playlist-

recommending features by

Spotify such as Release

Radar, RapCaviar by Tuma

Basa

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Content suggestions that align with a user’s unique profile

Video: User Profile-Based Suggestions

FAMILY RELATIONSHIPS

LUXURY

FASHION

BUSINESS

CO-WORKERS

CRUSH

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Gracenote Video

World-class data powering the TV guides

and recommendation algorithms for

leading MVPDs and OTT services

○Global Dataset: Aggregated, normalized

video data for more than 85 countries

○Robust Coverage: TV schedule and TV

Program, Movie, VOD and OTT information

and imagery

○ Search & Discovery: Gracenote

common IDs across all data are

foundational for guides, search and

recommendations

Series, Season,

Episode

Descriptions

Imagery

Cast & Crew

Celebrity

Info

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A u t o : P e r s o n a l i z e d A u d i o C h a n n e l

Content tailored to the driver’s daily commute

or routine

Creates personalized audio

channels from multiple media

sources

Live sports scores and

alerts for favorite teams

Recommended music for time, day and mood

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C o n t e x t u a l P l a y l i s t

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TV Personalization : Advertisement

NCIS (CBS TV)

Male, 44 Single

Household Income of >

$250K

Female, 25 Single

Household Income of >

$40K

Female, 36 Married

Household Income of >

$85K

Target Households

Advertisers

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Speech Recognition

Play energetic jazz

from 80s!

♫

Nuance & Gracenote

embedded/cloud

components recognize

the song and run

Universal Search + AI

to find matches from all

available sources.

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Use case of Gracenote Entertainment

Metadata : Sports

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Gracenote Sports

A world leader in Sports data services,

Gracenote produces live sports scores, statistics

and editorial coverage for the world’s top leagues and the Olympic Games

○ League Coverage: Data for more than 4,500

leagues and competitions, including the

Olympic Games and FIFA World Cup

○ Scores and Stats: Live scores, play-by-play,

historical results and records

○ Rich Editorial: Game previews and reviews,

player and team bios, Olympic medal counts

and predictions

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The Road to the 2018 Winter Games

Coverage of all World Championships, World Cups and Continental

Championships that lead up to the 2018 Winter Games

Live Scores & Results Facts & Figures Editorial Information Virtual Medal Table

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2018 VIRTUAL MEDAL TABLE

• Forecast most likely gold, silver,

and bronze medal winners

• Dynamic, data-driven

forecasting based on proprietary

algorithms

• Updated monthly, based on most

recent results

• Supported by editorial and

(country specific) unique insights

Forecasting Olympic Medalists & Driving Unique Insights

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Comprehensive Athlete Information

Available for Participating Athletes

Core Profile Data

Name, country, height, weight, birth date, etc.

Major Results/Achievements

Results in Olympic Games and World

Championships

Human Interest

Personal background and biographical

information, including social media handles

Headshot

Athlete headshot photos

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○ Suite of robust Standard and

Premium widgets powered by

Gracenote ODF

○ Quick and easy setup, seamless

integration into websites &

mobile apps

○ Customizable design

○ Responsive for optimal viewing

on every device

○ Integrated branded advertising

and sponsorships

Sports Widgets

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Hosted Widgets - Medal Table & Results Overview

Medal Table The 2018

PyeongChang

Medal Table,

sortable by Gold

and Total Medals

Results Overview An overview of all

current results across

events

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Hosted Widgets – Competing Today & Athlete Information

Competing Today An overview of all

teams and athletes

from a specific

country competing

today

Athlete Information

Profile data, major

results and headshot

for all athletes

participating in the

Games

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Hosted Widgets – Historical Medals & Records

Records An overview of

Olympic and World

records for every

sport

Historical Medals An overview

historical medalists

across all sports and

events

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What Gracenote Can Offer ?

Music & Video Contents Identification Solutions

Sports Widgets & API for web and mobile applications

Personalization-enabling solutions for entertainment services

User’s behavior analysis around digital content consumption

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Appointment Viewing &

Physical Media

On Demand & Downloads Personalization & Streaming

Mission: Build the worlds leading

entertainment metadata

company

Mission: Create and

intelligently organize all of

the world’s entertainment

data

Mission: Provide information

to support media in

newspapers and CDs

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Daemin Jung

daemin.jung@Nielsen.com

+82-10-3123-6473

Director, APAC Sales at Gracenote

@gracenotetweets

www.facebook.com/PoweredbyGracenote

www.gracenote.com

For more information…