DoDrop

Post on 15-Apr-2017

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Transcript of DoDrop

Problem:HardtoDiscoverActivities

•Mostpeoplefallintoaroutine,andseldomtrynewthings

• It’seasytostayinyourcomfortzone

• Butnewexperiencescanbeinteresting,fun,and

challenging

BusinessModel:Avertising

• DoDrop recommendslocationsandwebsitesforactivities

• Advertiserspaytobecome“preferredproviders”

• Iftheiractivityischosen,theappreferstheusertotheir

websiteoropensamapshowingtheirnearbyfranchises

BusinessModel

• Freeappwithnobanneradsandnoin-apppurchases

• Availableoneverymajorplatform

Strategy

•Marketingisinitiallythebiggestchallenge

• Shorttermgoal:growuserbasetoenticeadvertisers

• Longtermgoal:addmulti-userpredictions

AboutMe:ReubenDunn

• Computer science student at UC Davis

• Lead frontend engineer at Serial Metrics

• DoDrop istheappthatIalwayswanted

• Butitdidn’texist…soImadeitmyself