TumblrWhat do you want to know about ?

Social media platform analysis

By Claudia Yun Qiu

What is Tumblr’s value proposition?

• “So easy to use that it’s hard to explain”

• It supports a variety of content, such as GIFs, photos, videos,etc.

• It provides a public platform for users to express their own ideas, contact with others in online community.

Want to know who use Tumblr?

Source: http://www.adweek.com/news/advertising-branding/new-social-stratosphere-who-using-facebook-twitter-pinterest-tumblr-and-instagram-2015-and-beyond-1622

• Half of users are under 35 years old

• Female ＞ Male• Typically young student

Source： http://www.alexa.com/siteinfo/tumblr.com

Want to know who use Tumblr?

Post at the most optimal time!

Most users of Tumblr access the site at night time and on the weekend. 42% of all activity on Tumblr happens from 5pm to 3am while Saturday and Sunday are the most active days.

Source:http://unionmetrics.tumblr.com/image/55614818502

Use Tumblr for business? Yes!With over 259.7 million blogs and huge audience

Free and easy to use!

Younger demographic

Frequent sharing

Tumblr is worth using? Of course!The great potential of Tumblr has appealed some big brands to jump into it.

The Average Sponsored Post on Tumblr Gets Reblogged 10,000 Times. Here’s Why.

Recommend this article to read and know why it is worth to use.

Source: https://contently.com/strategist/2014/03/19/the-average-sponsored-post-on-tumblr-gets-reblogged-10000-times-heres-why/

Want to know more available data ?Some online analysis website could help you.

http://www.alexa.com/

• Website analytics toolkit• Show basic data free• Try 7 days free for complicated business data• Support APIs

B2BB2C

It’s more beneficial for B2C organizations. This is because it is much easier to build a organization to individual relationship rather than organization to organization relationship.

Great example

Visual website (vivid picture sand GIFs)

Clear target audience (women)

Frequent sharing

Strong connection with other social media platform (Facebook, Twitter, etc.)

COSTEARN$$$

However, using Tumblr to begin your business is not as simple as you think. You need to pay:Time (post at most optimal time and edit content)Resources and opportunity cost (use legal information)Analysis tool cost ( analyze visitor behavior/SEO/API)Advertising Fee (Let Tumblr recommends your account to users)Offline event cost (appeal audience to attend event in real life)

Much more gain than loss!

Nowbegin your business with

If you have any questions please contact and discuss with me!

Gmail: claudiaqiuqiu@gmail.com

Twitter: @claudiaqiuqiu

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