Post on 08-May-2015
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Unstructured Content – Debunking the Myth
Chris WalkerSenior Principal Consultant
ARMA Switzerland – Basel CH29 November, 2011
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Agenda
• Why are you here? • Unstructured Content – There’s no such thing• Enterprise Content Management doesn’t really exist• Putting the Enterprise in Content Management• Let’s Chat• References & Inspiration
ARMA Switzerland – Basel CH 29 November, 2011
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This is about business, not IT
Address business issues before technology
ARMA Switzerland – Basel CH 29 November, 2011
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Unstructured Content - There’s no such thing
ARMA Switzerland – Basel CH 29 November, 2011
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What is structure?
• In ECM terms it’s properties– We call it metadata– It helps us classify stuff– It’s a db term, not a business term
ARMA Switzerland – Basel CH 29 November, 2011
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Dear Santa
This has structure
Vendor
Order
Customer
ARMA Switzerland – Basel CH 29 November, 2011
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What is this?
If you’re a Laplander or Innu it’s food, clothing,
transport.
If you’re a child it’s a symbol of Christmas.
•Relevant properties depend on perspective
•Not necessarily the content author’s
ARMA Switzerland – Basel CH 29 November, 2011
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What’s new in storing & describing our stuff?
Better, more precise descriptions of our stuff.
ARMA Switzerland – Basel CH 29 November, 2011
NB: storage isn’t actually cheap
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What’s new in finding & retrieving our stuff?
We’ve got better tools, there’s more stuff and we want it, faster.
ARMA Switzerland – Basel CH 29 November, 2011
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Enterprise Content Management Doesn’t Really Exist
ARMA Switzerland – Basel CH 29 November, 2011
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What’s E about it?
ARMA Switzerland – Basel CH 29 November, 2011
Mostly silo’d, hardly for everyone, forget about LOB integration
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What did you do with that ECMS you bought?
ARMA Switzerland – Basel CH 29 November, 2011
Typically point or dept sol’n, no one else knows what’s happening
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Putting the Enterprise in Content Management
ARMA Switzerland – Basel CH 29 November, 2011
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Breadth & depth
To achieve the E you need to go broad and deep.
ARMA Switzerland – Basel CH 29 November, 2011
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I’ve got connections
ARMA Switzerland – Basel CH 29 November, 2011
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Push, don’t pull
Get the content to me, don’t make me come and get it.
ARMA Switzerland – Basel CH 29 November, 2011
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Not Discussed, but Really Important
ARMA Switzerland – Basel CH 29 November, 2011
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I haven’t forgotten …
ARMA Switzerland – Basel CH 29 November, 2011
cloudsocial
governance
systems of
recordsystems of
engagement
mobile
standards
… neither should you.
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References & Inspiration
• A lot of really, really smart people at AIIM and on Twitter• The Information: A History, a Theory, a Flood by James
Gleick• Transforming Infoglut! A Pragmatic Strategy for Oracle Ent
erprise Content Management by Brian Huff and Andy MacMillan
• Systems of Engagement and the Future of Enterprise IT: A Sea Change in Enterprise IT an AIIM White Paper by Geoffrey Moore
• These posts from my blog:– ECM for Unstructured Content Only? No Way– Mythical Beasties– Come Together
ARMA Switzerland – Basel CH 29 November, 2011
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Let’s Chat
• Chris.walker@oracle.com• +1 780 270 5359• Twitter @chris_p_walker (not Oracle sanctioned)• Linkedin – search for Christian Walker
ARMA Switzerland – Basel CH 29 November, 2011
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