Debunking the myth of unstructured content
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Transcript of Debunking the myth of unstructured content
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Unstructured Content – Debunking the Myth
Chris WalkerSenior Principal Consultant
ARMA Switzerland – Basel CH29 November, 2011
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Agenda
• Why are you here? • Unstructured Content – There’s no such thing• Enterprise Content Management doesn’t really exist• Putting the Enterprise in Content Management• Let’s Chat• References & Inspiration
ARMA Switzerland – Basel CH 29 November, 2011
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This is about business, not IT
Address business issues before technology
ARMA Switzerland – Basel CH 29 November, 2011
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Unstructured Content - There’s no such thing
ARMA Switzerland – Basel CH 29 November, 2011
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What is structure?
• In ECM terms it’s properties– We call it metadata– It helps us classify stuff– It’s a db term, not a business term
ARMA Switzerland – Basel CH 29 November, 2011
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Dear Santa
This has structure
Vendor
Order
Customer
ARMA Switzerland – Basel CH 29 November, 2011
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What is this?
If you’re a Laplander or Innu it’s food, clothing,
transport.
If you’re a child it’s a symbol of Christmas.
•Relevant properties depend on perspective
•Not necessarily the content author’s
ARMA Switzerland – Basel CH 29 November, 2011
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What’s new in storing & describing our stuff?
Better, more precise descriptions of our stuff.
ARMA Switzerland – Basel CH 29 November, 2011
NB: storage isn’t actually cheap
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What’s new in finding & retrieving our stuff?
We’ve got better tools, there’s more stuff and we want it, faster.
ARMA Switzerland – Basel CH 29 November, 2011
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Enterprise Content Management Doesn’t Really Exist
ARMA Switzerland – Basel CH 29 November, 2011
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What’s E about it?
ARMA Switzerland – Basel CH 29 November, 2011
Mostly silo’d, hardly for everyone, forget about LOB integration
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What did you do with that ECMS you bought?
ARMA Switzerland – Basel CH 29 November, 2011
Typically point or dept sol’n, no one else knows what’s happening
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Putting the Enterprise in Content Management
ARMA Switzerland – Basel CH 29 November, 2011
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Breadth & depth
To achieve the E you need to go broad and deep.
ARMA Switzerland – Basel CH 29 November, 2011
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I’ve got connections
ARMA Switzerland – Basel CH 29 November, 2011
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Push, don’t pull
Get the content to me, don’t make me come and get it.
ARMA Switzerland – Basel CH 29 November, 2011
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Not Discussed, but Really Important
ARMA Switzerland – Basel CH 29 November, 2011
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I haven’t forgotten …
ARMA Switzerland – Basel CH 29 November, 2011
cloudsocial
governance
systems of
recordsystems of
engagement
mobile
standards
… neither should you.
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References & Inspiration
• A lot of really, really smart people at AIIM and on Twitter• The Information: A History, a Theory, a Flood by James
Gleick• Transforming Infoglut! A Pragmatic Strategy for Oracle Ent
erprise Content Management by Brian Huff and Andy MacMillan
• Systems of Engagement and the Future of Enterprise IT: A Sea Change in Enterprise IT an AIIM White Paper by Geoffrey Moore
• These posts from my blog:– ECM for Unstructured Content Only? No Way– Mythical Beasties– Come Together
ARMA Switzerland – Basel CH 29 November, 2011
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Let’s Chat
• [email protected]• +1 780 270 5359• Twitter @chris_p_walker (not Oracle sanctioned)• Linkedin – search for Christian Walker
ARMA Switzerland – Basel CH 29 November, 2011
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The preceding is intended to outline our general product direction. It is intended for information purposes only,
and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole
discretion of Oracle.