Post on 28-May-2015
description
2. Outline
3. D:Downloads2264763977_fbeb2e34ba.jpg The Plan 4. What Happened D:DropboxMy DropboxPhotosSakura Season 2010IMG_0348.JPG 5. D:Downloads3452417503_88c32d1397.jpg What Happened Next 6. Started Business 7. Art into Science Supplement the vision and craft of designers with the logic, regimentation, and process of science. 8. Rationale
9. Designing With Data
10. Types of Instrumentation
11. CrazyEgg 12. Landing Page
13. Landing Page (Fixed) 14. Paving The Trails
15. Instrumenting Software 16. Instrumenting Software #2 17. Funnel Analysis
Viewed Landing Page Signed Up For Trial Did Work $$ 18. Software
19. Define Funnel
20. Collect Data
Total Conversion Rate 126 / 260 = ~48.4% 21. Identify Areas for Improvement
Total Conversion Rate 126 / 260 = ~48.4% 22. Implement Improvements
23. Before 24. After 25. Collect Metrics
Up from 83% Up from 81% Total Conversion Rate goes from 48.5% to 56.7% 16.6% lift in customer success / revenue for 1 hour of work . 26. http://farm1.static.flickr.com/21/33346213_e5d5842024.jpg Pretend You Own A Bar Salty Peanut by EuroMagic. Half of Customers Get... Half of Customers Get... 27. A/B Testing
28. Actual A/B Test Half of Users See... Half of Users See... 29. Software Tools
30. Core A/B Testing Loop
31. Landing Pages experianvasm experianvbsm Source: whichtestwon.com 32. Signup Forms http://www.bingocardcreator.com/blog-images/signup-ab-tests/old-boring-signup.png 33. Signup Forms http://www.bingocardcreator.com/blog-images/signup-ab-tests/new-hotness-signup.png 34. Signup Forms Vast contact dealer form 35. New Features http://farm3.static.flickr.com/2422/3981364314_d4b30cb739.jpg
36. You can quickly create bingo cards using our included wizards! Old Version 37. C:UserspatrickPictures ew-version.png Spot The New Feature 38. Core A/B Testing Discipline
39. Conclusion
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41. Microsoft logo: http://www.flickr.com/photos/scobleizer/2264763977/ Sleeping Salaryman: http://www.flickr.com/photos/kansai/3452417503/ Edamame (Green Soybeans): http://www.flickr.com/photos/kankan/33346213/ Salty Peanuts: http://www.flickr.com/photos/euromagic/2351628831/ Facepalm Statue: http://www.flickr.com/photos/cesarastudillo/3981364314/ Photo Credits