Content Marketing

http://www.youtube.com/watch?v=NP-IOi_HXmo

Brainstorm

How many different content types can you come up with in 5 mins….chocolate for the winners!

Stock&Flow

Content laddering

• 5 x Tweet = 100 char (yep, not 140)• 2 x FB/G+/LI = 100 words• 1 x Blog post = 3-500 words• 1/6 = Email newsletter = 1,000 words

Jam doughnut model

Blogging

Animoto videos

Webinars

• It’s GOT to be interesting• Must have some visual presentation as well• How are you going to recruit/drive attendees• What software to use? GoToMeeting.• What about using Evergreen to schedule

automated seminars in the future?

Tips booklets

Mindmaps

Prezi

Infographics

Explainer videos

Industry reports

Client testimonials

Recruitment videos

Animation

Online magazines