CAPS Presentation - Corey Perlman - Social Media Overload

Post on 13-Apr-2017

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Transcript of CAPS Presentation - Corey Perlman - Social Media Overload

8 SIMPLE RULES to Book More Biz in 2017!

Keep Social Media Simple!

Rule #1: Fish where the Fish Are

Rule #2: Get more lines in the water.

• Google Alerts

• Tweetdeck

• Write articles and submit

• Collect emails when speaking!

#3 Don’t wind up on websitesthatsuck.com

6 Website Musts

• VIDEO!

• Critical info above the fold

• Forrest Phrase

• Social Proof

• Mobile responsive

• Opt-in box

Rule #4 Don’t let people forget about you

Two ways to stay ‘top of mind’: collect info or

connect on social media.

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

Make your site mobile responsive.

Rule #5 Add. Video. Everywhere.

#6 Turn Clients into Friends.

Activity

• Who are your VIPs? Refers you, books you, loves you.

• Now write down their birthday.

• Kids names?

• Accomplishments? Hobbies? Passions?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients and has booked me as a speaker multiple times.

#7 Make LinkedIn Your Best Friend.

Rule #8 Don’t Cold Call

In Summary: Fish where the Fish Are

Don’t let your website get bent out of shape.

Don’t do it all yourself, get help!

Be Creative

Keep it simple!!!

Gas Money

• Book: $20

• Amazon: Social Media Overload