AWS Enterprise Summit - 엔터프라이즈에서의 AWS 클라우드 활용 - Markku Lepisto

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Transcript of AWS Enterprise Summit - 엔터프라이즈에서의 AWS 클라우드 활용 - Markku Lepisto

Seoul

AWS Enterprise Summit

Markku Lepistö Principal Technology Evangelist Amazon Web Services

Hotels Music Magazines Storage

400,000 people are hosted on any given night

Total Number of Guests

January 2013 4 Million

Sep 2008

Mar 2009

Sep 2013

Sep 2009

Mar 2013

Sep 2012

Mar 2012

Sep 2011

Mar 2011

Mar 2010

Sep 2010

3M

Mar 2014

Jun 2014

6M

9M

12M

15M

Sep 2008

Mar 2009

Sep 2013

Sep 2009

Mar 2013

Sep 2012

Mar 2012

Sep 2011

Mar 2011

Mar 2010

Sep 2010

June 2014 15 Million

Up By Over 10 Million In One Year Total Number of Guests

3M

Mar 2014

Jun 2014

6M

9M

12M

15M

0

350

700

1,050

1,400

2010 2014

24 48

432

1,300

Total Number of EC2 instances

EC2 Servers, Production Traffic, Hive, Hadoop

RDS All Relational Databases

S3 Storage, UGC

DynamoDB Rollups, Metadata

ElastiCache Memcache

Route 53 DNS, Inventory

Why AWS?

We have a 5 person operations team.

AWS allows us to devote our resources and mindshare to the core business.

“ ”

Remove Waste

Your Business

70%

On-Premise Infrastructure

30%

Managing All of the “Undifferentiated Heavy Lifting”

Waste is anything that does not lead to direct value for the customer

AWS Cloud-Based Infrastructure

Your Business

More Time to Focus on Your Business

Configuring Your Cloud

Assets

70%

30% 70%

On-Premise Infrastructure

30%

Managing All of the “Undifferentiated Heavy Lifting”

Remove Waste with Cloud

Amazon Web Services!

Platform Services

Databases

Caching

Relational

No SQL

Analytics

Hadoop

Real-time

Data Workflows

Data Warehouse

App Services

Queuing

Orchestration

App Streaming

Transcoding

Email

Search

Deployment & Management

Containers

Dev/ops Tools

Resource Templates

Usage Tracking

Monitoring and Logs

Mobile Services

Identity

Sync

Mobile Analytics

Notifications

Foundation Services

Compute (VMs, Auto-scaling and Load Balancing)

Storage (Object, Block and Archive)

Security & Access Control Networking

Infrastructure Regions CDN and Points of Presence Availability Zones

Enterprise Applications

Virtual Desktops Collaboration and Sharing

Ecosystem Global Footprint New Features New Services

More AWS Usage

More Infrastructure

Economies of Scale

Lower Infrastructure

Costs

Reduced Prices

More Customers Infrastructure

innovation

45 Price Reductions Since 2006

The AWS Price Reduction Philosophy

Startups on AWS

Enterprises on AWS

Public Sector on AWS

System Integrators on AWS

ISVs on AWS

Certifications and Accreditations for Workloads That Matter

Infrastructure as a Service Magic Quadrant

2014

Inaccurate resource estimates!Changing requirements!Unmanaged risks & assumptions!Increasing complexity!

The failure of traditional IT projects!31% of projects never complete!52% of completed projects overrun the budget!

Why do they fail?!

Forces Driving New Resource Models!

Increasing Uncertainty!Growing Abundance!Intensifying Competition!Growing Power of Customers!Decreasing Brand Loyalty!Limited access to Capital!

UNCERTAINTY!

Addressing Uncertainty!

Acquire resources on demand!Release resources when no longer needed!Pay for what you use!Leverage other’s core competencies!Turn fixed cost into variable!!

EXPERIMENT!CONTINUOUSLY!

MEASURE!RELENTELESSLY!

LEARN!

Customer-Centric

ListenInvent

Personalize!

Working from the customer backwards

Press Release FAQ

User Interaction User Documentation Development Docs

If you want to increase Innovation, you have to lower the cost of failure Joi Ito Director MIT Media Lab

REDUCE THE COST OF EXPERIMENTATION

ITERATE FAST!USING CUSTOMER FEEDBACK!

Internet scale throughput

Consistent performance and unlimited storage

DynamoDB: A Generation Beyond a NoSQL Key/Value Store

Deep mobile SDK integration Geospatial indexing library

Local test tool

Storage pricing reduction by up to 75% Throughput pricing reduced by up to 35%

Batched writes

In-console item updates GovCloud (US) availability

Parallel scan Transaction library

Cross-region copy, export and import

Internet scale throughput

Global and local secondary indexes

Item-level access control

Consistent performance and unlimited storage

DynamoDB: A Generation Beyond a NoSQL Key/Value Store

2014: 345 new features and services since January

2008 2009 2010 2011

Amazon EBS Amazon EC2

Amazon SNS

AWS Identity & Access Management

AWS Import & Export

Amazon CloudWatch

Amazon EMR

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load Balancing

Amazon ElastiCache

Amazon SES

AWS CloudFormation

AWS Direct Connect

AWS Elastic Beanstalk

GovCloud

Amazon SWF

Amazon Route 53

Amazon Redshift

Amazon Glacier

Amazon Dynamo DB

Amazon CloudSearch

Amazon EC2

AWS Storage Gateway

Amazon CloudTrail

Amazon CloudHSM

Amazon WorkSpaces

Amazon Kinesis

Amazon Elastic Transcoder

Amazon AppStream

AWS OpsWorks

AWS Data Pipeline

2013 2012

A Rapid Pace of Innovation

The benefits of cloud computing

1. Trade Capital Expense for Variable Expense

On-Premises

$0 to get started

Pay as you go

Saved $34M on SmartHub app

2. Lower Variable Expense Than Going it Alone

“We've halved storage costs. We're looking forward to saving hundreds of millions of dollars.�

�Migrating data centers to AWS contributes to a global savings of $100 million in infrastructure costs.�

3. You Don’t Need to Guess Capacity

Self Hosting

Waste

Actual demand

Predicted Demand

Rigid

Actual demand

Elastic

The Cloud

Monday Friday End of vacation season

4. Dramatically Increase Speed & Agility

Add New Dev Environment

Add New Production Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 servers

Number of Instances 1,000

Instance Type M3 Extra Large

Availability Zone US-West-2b

Launch

aws.amazon.com/managementconsole

AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks

Enterprises Are Accelerating Time to Market with AWS

Credit-risk simulation application

Development & test environments

Migrated 500 web properties to AWS in

5 months

Clinical trial simulations

Decreased "the average

processing time from 23 hours to

20 minutes

Development and test seats access time reduces from

weeks to 1 day

New product websites from 2 weeks to 2 days

Simulations time reduced from 60

hours to 1.2 hours

5. Stop Spending Money on Undifferentiated Heavy Lifting

buy and install new hardware

set up and configure new software

build new data centers

so you don’t have to...

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

We take care of...

2000 applications migrating to AWS in 18 months

Export operational data to Amazon Redshift for analysis

2X faster queries at 1/2 the cost

6. Go Global in Minutes

What about all of my existing infrastructure?

Many Enterprises Worry That There Are Only Two Choices

Build a “private” cloud

Rip and replace"with AWS

# 1 # 2

But, The Cloud Isn’t An All-or-Nothing Choice

On-Premises Resources

Cloud Resources

Integration (“Hybrid”)

Corporate Data Centers

AWS Enables Hybrid Architectures

Integrated Networking

Integrated Access Control

Integrated Cloud Backups

Integrated Management

Integrate cloud services with your on-premises resources

Use Cloud to Make Existing On-Premises Applications Better

Big Data Analytics Oracle Databases Big Data Analytics

Export operational data to AWS for

analytics processing

Automated backup to Amazon S3 with

Oracle RMAN

50% lower costs with 2x faster queries using

Amazon Redshift

New Cloud Apps that Integrate Back to On-Premises Systems

Corporate Data Centers

Hybrid App

AWS serves up application content &

data

Integration back to Samsung Data

Centers for financial transactions

A closing thought… aligning our business with customer success

AWS Trusted Advisor

Over 1.7 million recommendations More than $300 million in estimated cost savings

Markku&Lepistö&.&Principal&Technology&Evangelist&markku@amazon.com&

@markkulepisto&

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