Post on 28-Aug-2018
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act
Availability
Usability
Confidence
A Web Hierarchy of User Needs
Desire
Sunday, April 10, 2011
Seven Principles to Remember
Sunday, April 10, 2011
The Consumer Decision Cycle
Sunday, April 10, 2011
Two Fundamental Motivators� The Desire for rewards � The fear of punishment
Sunday, April 10, 2011
5
Sunday, April 10, 2011
6
Sunday, April 10, 2011
7
Sunday, April 10, 2011
Six elements of influence�Scarcity�Commitment and consistency�Reciprocity �Social Proof �Authority �Liking
Sunday, April 10, 2011
Scarcity
Sunday, April 10, 2011
Commitment & consistency
Sunday, April 10, 2011
Reciprocity (take & give)
Sunday, April 10, 2011
Social Proof
Sunday, April 10, 2011
Authority
Sunday, April 10, 2011
Liking�Liking the Web site itself�Liking the company behind in the web site
Sunday, April 10, 2011
How the Web is Different
�User can go anytime
�Users Go Online with a Purpose
�The Internet Doesn’t Have Any Salespeople
Sunday, April 10, 2011
Designing for Decisions
On the web, you don’t sell to people,
you help them to buy
Sunday, April 10, 2011
Make decision easy
Sunday, April 10, 2011
Simplify the options
Sunday, April 10, 2011
Remove Dicision Barriers
Sunday, April 10, 2011
Provide the right information at the right time
Sunday, April 10, 2011
Designing for Four User
Sunday, April 10, 2011