subject matter authority
SEO*
*search engine optimization
dynamic content
(newsrooms are good for this too)
about your customers about your industry about conversations about current trends to educate
Blog about what?
Blogger
WordPress
Tumblr (microblogging)
Blog how? Blog where?
Here’s 3
“We have 175 million regis
tered users.”
“95 million tweets are written per day.”
“Topical articles
”
“How-to articles”“Content a
bout popular tr
ends”
“Top 10 (or 5 or 50) articles”
“Local events”“Informative blog posts”
“And last but NOT LEAST…”