Post on 06-Sep-2014
description
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Piano
The National Paid Content System
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
3 National systems•30 media houses, 70 internet sites
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Active users, 2011-2013
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Subscription options
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Paid contentThe easy parts
•Payment processing.
The hard parts
•Pre-launch and Post-Launch Analytics.
•Content protection & user identification.
•Combination of metered + freemium model.
•Legacy systems integration.
•Mobile apps.
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Pre-launch analytics
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
WHAT PUBLISHERS
LIKE:
•Sharing of best practices•Motivates others to action•Joint marketing.
WHAT PUBLISHERS DISLIKE:
•Takes 6-9 months to launch.•Little control over the pricing.•Data ownership issues.
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
• Both collective and individual pricing.• Full ownership of data.• Sampling of content.• Regional, verticals.
Hybrid National/Solo Models
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Innovation – Insights – Interaction TOMAS BELLA - PianoMedia.com
Thank youbella@pianomedia.com