국제 컨퍼런스8월 2일 (목) / 코엑스 그랜드볼룸

1. Crowd funding Using Technology 크라우드펀딩, 세상을 혁신하다.

/ 에이미코티즈 (Amy Cortese), 로커베스팅 저자/ 에이미코티즈 (Amy Cortese), 로커베스팅 저자

2. Rise of Collaborative Consumption 공유경제가 세계를 치유한다

/ 로렌 앤더슨 (Lauren Anderson), 협력 연구소 혁신 총괄 임원

3. We Make the Web Work for You

Google and cloud technology - changing our lives

(구글과 클라우드 기술이 어떻게 우리 삶을 변화시키는가)

/ 빌 히픈마이어 (Bill Hippenmeyer), 구글 엔터프라이즈 클라우드 전략 총괄

Amy CorteseSmart & Cloud Show 2012

Seoul

Global Income

Locavesting

Local + Investing

Samsung Ownership

As of December 2011

Small Biz: 2 out of 3

Money Stays Local

Small Business

Al McCleese

Mwanner

Ben Schumin

Heather Ainsworth

Heather Ainsworth

Crowdfunding

Crowdfunding

••24,000 Projects Funded

•2 Million People

•$4 Million per Week

Pebble Watch: $10M+ from 69,000 people

Crowdfunding Platforms

536 by endof 2012of 2012

Investor Protection•Register with SEC

•Funds in escrow

••Company financials

•Individual and company limits

Keep It Local!

Local Ecosystem

Even a Small Shift...

1% = 1% = $300 Billion

(342 Trillion KRW)

Amy Corteselocavesting.com

THE VISION OF COLLABORATIVE CONSUMPTION

LAUREN ANDERSON

L__ANDERSON

$500 BILLION ESTIMATED MARKET

FOR SECONDARY GOODS

SHARED

PRODUCTS

BECOME

SMART & SOCIAL

BUSINESS TO CONSUMER PEER-TO-PEER

ACCESS

TRUMPS

OWNERSHI

P

COLLABORATIVE LIFESTYLES PEOPLE WITH SIMILAR INTERESTS ARE BANDING

TOGETHER TO SHARE AND EXCHANGE LESS TANGIBLE

ASSETS SUCH AS TIME, SPACE, SKILLS AND MONEY.

WWW.COLLABORATIVECONSUMPTION.C

OM

Google: We Make the Web Work for You

Google Confidential and Proprietary

Google's Core DNAActively driving innovation with a FOCUS on users getting the most out of the web….

Google Suite of Web Applications

KEY TAKE-AWAYS:

The Web has changed from an information source into a vital set of tools that allow you to Learn, Discover, Connect and Share.

The Web is transforming our lives allowing us to interact from any where, at any time, from any device, with any person.

Live Free...let the "cloud" transform your life!

Google Confidential & Proprietary

HOW IS THE WEB IMPACTING US ON A DAILY BASIS?

Google Confidential & Proprietary

How we Learn... How we Buy...

How we Connect... How we Organize... How we Balance...

How we Communicate...

How we Learn....

Google Confidential & Proprietary

How we Learn...

There is so much to learn on the web. When I was remodeling my "distressed" house, I could learn most

of what I needed on YouTube.

How we Learn....

Google Confidential & Proprietary

How we Learn...

It's so fast to read a chapter, look at an example....

How we Buy....

Google Confidential & Proprietary

How we Buy...

How we Communicate....

Google Confidential & Proprietary

How we Communicate...

My kids rarely use email. If it want to communicate with them, it's via IM and SMS texting.

How we Connect....

Google Confidential & Proprietary

How we Connect...

How we Connect....

Google Confidential & Proprietary

How we Connect...

How we Connect....

Google Confidential & Proprietary

How we Connect...

How we Organize....

Google Confidential & Proprietary

How we Organize...

To realize the dream of AnyWhere, AnyPlace, AnyDevice.....You must have a central place to store your content in the cloud...

How we Balance....

Google Confidential & Proprietary

Properly equipped and powered by the cloud,you gain increased flexibility in when and how your work...

How we Balance...

Google Confidential and Proprietary

Help you get the most out of the web...

GOOGLE'S DRIVING FOCUS...