Advertisements

Lesson 4 Unit 10 Module 4 SHELesson 4 Unit 10 Module 4 SHE

厦门外国语学校 吕妹仔 (May Lv)

insecticide

headphone

fruit juice

Pepsi Cola

What do you want

besides ice and lemon?

GNC Vitamin pills

Think out of the box!

a creative

idea

information of

the product

an impressive

visual effect

。。。

attractive advertising

language

mini camera

remote headphone

Feline floor

cleaners

Specialjewellery for your

ears

information of

the product

Four gadgets

Products Facts

Remote

Headphones

Mini Camera

1. no bigger than …

2. automatic focus and flash

3. strong material

4. Cost : ₤199.99

1. no wires

2. up to 60 meters away

3. go through ...

4. value at: ₤80.45

Product Facts

Special Jewellery

for Your Ears

Feline

Floor Cleaners

1. gold

2. used in many

noisy situations

3. a bargain at ₤19.50

1. good quality material

2. easy to wash

3. complete set for only

₤5.99

Information covered in ads:a _________a _________b _________c _________c _________c _________d__________ f __________m__________n __________...

Less is moreppearance

dvantage

rand

ost

ontact information

ustomers’ experience

esignunction

aterial

ame

Product Opinions Facts

Remote

Headphones

Mini Camera

•fantastic

•exciting

•excellent

•amazing

•convenient

•reliable

•attractive

Product Opinions Facts

Special

Jewellery for

Your Ears

Feline

Floor Cleaners

•attractive

•useful

•perfect

•practical

•cheap

Use emotive adj.s

exciting

refreshing

fantasticperfect

excellent

amazing

fabulous convenient

reliable

attractive

useful

practical

cheap

Summarize advertising language features.

Make a slogan.

Use emotive adjs.

Give both facts and opinions.

Use simple and concise sentences.

Start with questions and then offer solutions.

Sell the solution

• 1. Think out of the box

• 2. Less is more

• 3. Sell the solution, not the product

• 4. Let the Visuals do the talking

• 5. Be Entertaining

• 6. Target the potential customers

• 7. Tell the story behind the brand

The golden rules of advertising!

multifunctional-calculator

Calculatorstaplera pair of scissors tape measure

Four devices in one: a Four devices in one: a calculator, a stapler, a pair of scissors and a tape measure. With professional design, it is practical and easy to handle.

The multifunctional-calculator makes an easier life.

Still annoyed by small toolsscattering around? No more trouble!

Excellent value at RMB ￥ 50.

Take it! And terminate!

• May Lv

• Manager of

Innovation Corporation

1113

5

6

742

Your Advertisement Show:Design advertisements for my company’s new gadgets.

Techniques:• Have an eye-catching/ clear title.• Give both facts and opinions• Use simple sentences• Use emotive adjs.• Start with questions and then offer solutions.• Make a slogan.

Golden rules

1113

5

6

742

0.0Quote

“The best advertisement is

a good product.”Alan H. Meyer,

American advertising executive

0.0A message to take away:

physical charm + inner elegance=real beauty

Homework

1. Perfect your advertisements and

hand them in to win awards.

2. Read the supplementary material

<<The 10 things good advertising

should do>>.