以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯｜Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問｜Calvin Yu・New Media Consultant・Joint Publishing HK

Reading is joy & passion in life.・ ・

Curation

curation

Curation

• Select and Filter

• Contextualise

• Create Scenarios

• Express Views

• Reconstruct Values

• Share and Link

Cultural Curation: Filter cultural elements to derive new experience

Cultural Curation

• Filter cultural elements to derive new experience

• Filter and distill cultural elements

• Curate and create derivatives in different formats

•

Let readers experience content and cultural elements in different ways

Cultural Curation: Distill publishing resources from activities

Cultural Curation

• Distill publishing resources from activities

• Agglomerate different cultural activities

• Distill valuable publishing resources

Core Values: Building Community Around Content

Core Values: Multi-dimensional Curation of Cultural Content

Self-branded Cultural Products: Distill content

Self-branded Cultural Products: Provide details

Self-branded Cultural Products: Emotional connection

Self-branded Cultural Products: Transform content

Self-branded Cultural Products: Provide new context

Self-branded Cultural Products: Provide new context

SquareRoot Talks: Ideas come from books

SquareRoot Talks: Reconstruct values

Cultural Tours: Multi-dimensional Curation of Cultural Content

Organisational Co-operation: Operation model of cultural curation

Organisational Co-operation: Operation model of cultural curation

Organisational Co-operation: Share resources

Cultural Exchange Platform: http://jpbooks.plusJPBooks.Plus

Positioning

Positioning

• Building Community Around Content

• In-depth sharing

• Long-term connection

• Quality brand

• Consistency

• Sustainability

Positioning

• 3 NOTs

• NOT promotion

• NOT announcement

• NOT short-term

• Constructing from READER’s angle

http://jpbooks.plusJPBooks.Plus

JPBooks.Plus

• Cultural exchange platform

• Start from 0

• Establish branding with quality content

• One Book One World

• Extract elements to help readers dive in

⼀輩⼦

紋得上⾝就是⼀輩⼦的事。

就是因為知道那是⼀輩⼦的事才要做。

如果不是⼀世，哪有意思呢？

就是那份決⼼、肯定、無悔，我才要賠上⾁體上的痛楚，⼀輩⼦都要與它共存亡。

哪怕是⼀個符號，⼀句說話，就是因為它對於我是那麼重要，使我希望將它記錄在案。

有⼈選擇記在⽇記上，我只是索性直接記在⾝體上罷了。作者

攝影

如果

雲是風用水蒸氣摺疊出來

的紙雕玩意，

山就是經地殼移動的捏塑，

以及

時間琢磨的泥雕塑。

口述・繪畫：黃進曦

文字：啡白

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

只是移民，並非一種身份，而是一種背景。

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

他們可能想不到，曾經也是新移民的我現在跟他們為了相同的觀點站了出來。

a

他們選擇了移民這條路，就註定要在異鄉辛苦勞碌大半生。

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

遺憾的是，我們從來不懂得如何好好告別，那樣的一場青春就在愛恨和淚水中遠去。

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

停留與扎根是不一樣的。這樣子的狀態決定了把這裡當不當作為「家」。

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

我最不希望變成了兩地的矛盾，但是它偏偏變成了這樣。

關嘉利　著

香港人

改變

遊移

扎根

身份

大陸人

命運

我就是因為在香港久了，所以我才懂得人性的良善。我才懂得年輕人需要有批判性思考。

Lessons Learnt

Lessons Learnt

• Service Design is key to cultural industry

•

Demonstrate cultural values through curation

•

Impact of Internet is on connection and communication in multiple ways

Lessons Learnt

•

Readers’ real concern is whether the right content is delivered in the right way that suit readers’ lifestyle

•

Not knowing a book > Find a book > Dive into a book’s world > Not satisfied by the book’s world alone > Trigger further interest > How to satisfy readers in multiple ways?

Lessons Learnt

•

Different content has different characteristics, different curation approach is required

•

Build, maintain, extend the ecosystem to provide all-rounded services and experience for readers

以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯｜Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問｜Calvin Yu・New Media Consultant・Joint Publishing HK