以文化策展帶動產業創新 Industry Innovation by Cultural Curation
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Transcript of 以文化策展帶動產業創新 Industry Innovation by Cultural Curation
以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯|Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問|Calvin Yu・New Media Consultant・Joint Publishing HK
Reading is joy & passion in life.・ ・
Curation
curation
Curation
• Select and Filter
• Contextualise
• Create Scenarios
• Express Views
• Reconstruct Values
• Share and Link
Cultural Curation: Filter cultural elements to derive new experience
Cultural Curation
• Filter cultural elements to derive new experience
• Filter and distill cultural elements
• Curate and create derivatives in different formats
•
Let readers experience content and cultural elements in different ways
Cultural Curation: Distill publishing resources from activities
Cultural Curation
• Distill publishing resources from activities
• Agglomerate different cultural activities
• Distill valuable publishing resources
Core Values: Building Community Around Content
Core Values: Multi-dimensional Curation of Cultural Content
Self-branded Cultural Products: Distill content
Self-branded Cultural Products: Provide details
Self-branded Cultural Products: Emotional connection
Self-branded Cultural Products: Transform content
Self-branded Cultural Products: Provide new context
Self-branded Cultural Products: Provide new context
SquareRoot Talks: Ideas come from books
SquareRoot Talks: Reconstruct values
Cultural Tours: Multi-dimensional Curation of Cultural Content
Organisational Co-operation: Operation model of cultural curation
Organisational Co-operation: Operation model of cultural curation
Organisational Co-operation: Share resources
Cultural Exchange Platform: http://jpbooks.plusJPBooks.Plus
Positioning
Positioning
• Building Community Around Content
• In-depth sharing
• Long-term connection
• Quality brand
• Consistency
• Sustainability
Positioning
• 3 NOTs
• NOT promotion
• NOT announcement
• NOT short-term
• Constructing from READER’s angle
http://jpbooks.plusJPBooks.Plus
JPBooks.Plus
• Cultural exchange platform
• Start from 0
• Establish branding with quality content
• One Book One World
• Extract elements to help readers dive in
⼀輩⼦
紋得上⾝就是⼀輩⼦的事。
就是因為知道那是⼀輩⼦的事才要做。
如果不是⼀世,哪有意思呢?
就是那份決⼼、肯定、無悔,我才要賠上⾁體上的痛楚,⼀輩⼦都要與它共存亡。
哪怕是⼀個符號,⼀句說話,就是因為它對於我是那麼重要,使我希望將它記錄在案。
有⼈選擇記在⽇記上,我只是索性直接記在⾝體上罷了。作者
攝影
如果
雲是風用水蒸氣摺疊出來
的紙雕玩意,
山就是經地殼移動的捏塑,
以及
時間琢磨的泥雕塑。
口述・繪畫:黃進曦
文字:啡白
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
只是移民,並非一種身份,而是一種背景。
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
他們可能想不到,曾經也是新移民的我現在跟他們為了相同的觀點站了出來。
a
他們選擇了移民這條路,就註定要在異鄉辛苦勞碌大半生。
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
遺憾的是,我們從來不懂得如何好好告別,那樣的一場青春就在愛恨和淚水中遠去。
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
停留與扎根是不一樣的。這樣子的狀態決定了把這裡當不當作為「家」。
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
我最不希望變成了兩地的矛盾,但是它偏偏變成了這樣。
關嘉利 著
香港人
改變
遊移
扎根
身份
大陸人
命運
我就是因為在香港久了,所以我才懂得人性的良善。我才懂得年輕人需要有批判性思考。
Lessons Learnt
Lessons Learnt
• Service Design is key to cultural industry
•
Demonstrate cultural values through curation
•
Impact of Internet is on connection and communication in multiple ways
Lessons Learnt
•
Readers’ real concern is whether the right content is delivered in the right way that suit readers’ lifestyle
•
Not knowing a book > Find a book > Dive into a book’s world > Not satisfied by the book’s world alone > Trigger further interest > How to satisfy readers in multiple ways?
Lessons Learnt
•
Different content has different characteristics, different curation approach is required
•
Build, maintain, extend the ecosystem to provide all-rounded services and experience for readers
以文化策展推動產業創新 Industry Innovation by Cultural Curation 李安・香港三聯書店副總編輯|Anne Lee・Deputy Editor-in-Chief・Joint Publishing HK 俞真・香港三聯書店新媒體顧問|Calvin Yu・New Media Consultant・Joint Publishing HK