2014.04.15

ADWAYS KOREA / Wang Hoseok , Director

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

CPIPre -Reservation

SNS

Non-incentive

CPI

AD Network

3

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

CPIPre -Reservation

SNS

Non-incentive

CPI

AD Network

4

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

PC 커뮤니티사전예약전문어플리케이션

※ 예약TOP10 출시 : 2014.01.16

6

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Install TrendsRegistration Trends

1月 2月 3月 4月 1月 2月 3月 4月

[Source : Ytop10 2014.04.14]

7

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Num of Games Trends

[Source : Ytop10 2014.04.14]

8

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

캐주얼

7%

액션

15%

RPG57%

스포츠

3%

TCG7%

퍼즐

5%

시뮬레이션

1%

아케이드

5%

캐주얼,

2,812

액션,

4,480

RPG,4,542

스포츠,

3,102

TCG, 3,371

퍼즐,

2,307

시뮬레이션,

2,232

아케이드,

4,208

Avg. Reservation By GenreReservation By Genre

[Source : Ytop10 2014.04.14]

9

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

2.8 Weeks

56.2%

Average Conversion RateAverage Period

4,781

Average Reservation

[Source : Ytop10 2014.04.14]

10

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 12

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 13

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 14

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 15

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 16

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Sales

Install

CVR

CTR

Period

17

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 18

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

0.8%

노출소재

0.7%

0.9%

1.2%

1.0%

0.8%

1.1%

1.5%

ADNETWORK

CTR사전등록이벤트로유입

19

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Point AppA

Point AppB

Point AppC

SNS

ADNetwork

OrganicUser

ReservationUser

Powered By

21

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Point AppA

Point AppB

Point AppC

SNSAD

NetworkOrganic

User

Reservation

User

Powered By

22

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

0%

50%

100%

150%

200%

250%

1 Day 7 Days 14 Days 30 Days 45Days 60 Days

RPG

Casual

Powered By

23

Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14

Organic

Facebook

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14

Powered By

24

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