WHITE BALL REVOLUTION
A socio economic transformation through
productive participation & AGRO BASED
INDUSTRIALISATION
Satyajit Singh
WHY MAKHANA ? ECONOMIC IMPORTANCE
BIHAR -- 90% OF THE WORLD PRODUCE
AREA -- 75000 HECTARES
DISTRICTS ---- 8
(Madhubani,Darbhanga,Samastipur,,supaul,Madhepura,saharsa,purnea,katihar)
POPULATION --- 50000 FAMILY
CROP PRODUCTION – 50000 --–75000 Tons /Annum
CROP VALUE -- 1500 CRORE / ANNUM/APX
AGRICULTURE REMAINS THE CENTRAL TO BIHAR GROWTH AND POVERTY REDUCTION AGENDA
WHY MAKHANA ? SOCIAL IMPORTANCE
FARMING BY MOST DEPRIVED SECTIONS OF
THE SOCIETY (FISHERMAN COMMUNITY )
FAMILY ENGAGEMENT WILL BE ENSURED FOR
9 MONTHS IN A YEAR
EMPOWERMENT THROUGH ECONOMIC GAIN /
TRAINING
RURAL MIGRATION A MAJOR PROBLEM OF
BIHAR TO SOME EXTENT CAN BE CHECKED
PURCHASING POWER WILL GROW /BETTER
PRICE REALISATION FROM 45 TO 235 RS/K.G.
WHY MAKHANA ? NUTRITIONAL VALUE
ORGANIC PRODUCE
FAT FREE
HIGH PROTEIN VALUE 14%
362 K CAL / 100 GM
ESSENTIAL AMINO ACID INDEX IS HIGHER THAN FISH, MILK,SOYABEAN
MACRO &MICRO NUTRIENTS HIGHER THAN LITCHI,MANGO,BANANA
MEDICINAL PROPERTIES /GOOD FOR HEART
WHITE BALL REVOLUTION
WBR
BACKWARD LINKAGE
Khet Se Bazaar Tak 26 Block
PROCESSING
CENTRE
MARKETING (Domestic & Export)
KHET SE BAZAAR TAK (Backward Linkage)
MAJOR PROBLEMS FACED BY FARMERS
1) PRICE ASSURANCES
2) EXTENSION SERVICES
3) ELIMINATION OF INTERMEDIARIES
(Product factor & Land factor)
4) TIMELY AVAILABILITY OF
PRODUCTION CREDIT
KHET SE BAZAAR TAK COMPONENT VALUE CHAIN
INPUT
TECHNOLOGY
TRAINING
EXTENSION SERVICES PROCUREMENT
CENTRE
FINANCE
FIXED PRICE
FARMERS
SELECTION OF FARMER
Suitability of pond
Past production record
Desire to cooperate
His family labour output
Procedure for becoming member
Form fill with proof of identity
Agreement paper with price/quality/qty
Bank account opening
Issue of photo identity card
RANGE OF MEMBERSHIP
Individual farmer
Self help groups
Fisherman cooperatives
Cooperatives
NGO
Farmers club
Grower associations
Women’s group / others .
MAKHANA MITRA KENDRA (Block)
FOCAL POINT FOR FARMER INTERACTION, INFORMATION EXCHANGE & TRAINING
SUPPLY OF PLANTING MATERIAL & ALL OTHER INPUTS
PLATFORM FOR PROVIDING CREDIT
COLLECTION OF PRODUCE
SORTING / GRADING / HOLDING FOR LIMITED PERIOD
PACKING AND FORWARDING
Who is Makhana Mitra ?
Educated – unemployed village youth
From the local area
Has basic agriculture knowledge
Passion to succeed
Empowering Makhana Mitra ….
Specialised trainings
Face of the company
Mentor of the Farmer
Earning from commission on sales
FINALLY
Self Starter Entrepreneur
KHET SE BAZAAR TAK REACH…..
1 STATE
4 DISTRICTS
12 BLOCKS
655 VILLAGES
12000 FARMERS
KHET SE BAZAAR TAK BENEFITS……
Average income increase of member-----------
From 18000 Rs -- 94000 Rs Per Acre
Soil Health improvement – 5010 acre
Water Health improvement -- 5010 acre
Access to financial credit -- 4000 farmers
Entrepreneur developed -- 32
MAKHANA CALL CENTRE
24 HR MAKHANA CALL CENTRE TO
ASSIST THE MEMBERS
MAKHANA MOBILE MITRA
AWARENESS VEHICLE TO SUPPORT
KHET SE BAZAAR TAK
Khet Se Bazaar Tak A Model Of Partnership
strong partnerships between:
Buyers
Logistics & Storage providers
Input Suppliers
Technology Providers
Research Institutes
Agri Universities
Government Agencies
KEY SUCCESS FACTORS
RELATIONSHIP WITH FARMERS
UNDERSTANDING OF SPECIFIC AGRONOMY
PRODUCTION MANAGEMENT COMPETENCIES
ABILITY TO PROVIDE VALUE ADDITION TO
BUSINESS MODEL OF BUYERS
EFFECTIVE SUPPLY CHAIN MANAGEMENT,
CONTROL COSTS
LEVERAGE IT
PROCESSING CENTRE
Modern processing centre (ISO 9000 & HACCP ,India organic ,BRC, )
Patliputra Industrial area ( 30000 sq ft)
Technology from BOSCH Germany ,HEAT & CONTROL Australia & CFTRI Mysore
Modern Packaging System (Flex Ind)
Commercial Production From OCT 2006
PRODUCT PROCESS DEVELOPMENT
THE OPPORTUNITY IN THE PROCESSING OF
MAKHANA LIES IN THE FIELD OF SNACK
FOODS , RTE, BREAKFAST CEREALS , HEALTH
SUPPLEMENT & BABY WEANING FOODS
SNACK FOOD MKT --- 1500 CR/ANNUM
BREAKFAST CEREALS – 750 CR/ANNUM
HEALTH SUPPLEMENT — 2500 CR/ANNUM
MAKHANA NATURAL --- 500 CR/ANNUM
MARKETING
100 TOWNS OF INDIA
EXPORT -- MIDDLE EAST & PAKISTAN
SHOPPING MALL / CALL CENTRES
ECONOMIC IMPACT
Effective & efficient monitoring of
production,extension activities and credit
deliveries in a cluster
Minimising risk in farming (produce,price)
Emergence of agro processing plants at
Block level
Purchasing power of Farmer increased
SOCIAL IMPACT OF THE PROJECT
IMPROVED AGRICULTURE --Farmers as source
of Innovation ,
BETTER LIVELIHOOD -- Due to better price
gain & Input services ,
BRIGHTER FUTURES -- IT kiosk – broadening the
information ,Risk management
EMPOWERMENT ---Empowerment due to
price gains & Training
LESSONS FOR AGRI ENTREPRENEUR
Do the resource mapping and build an
effective supply chain with farmer as a
source of innovation .
Invest in backward integration .
Develop the product with differentiation as a
core element .
Clearly focus on the segment and target
audience .
LESSONS FOR AGRI ENTREPRENEUR
Benefits of your product should be there --
tangible and intangible
Benefit of your product should carry evidence
– for credibility and trust .
Develop a road map of 5 years for project.
Develop a core team to manage different
project components .
LAST WORD
We have traversed a path that few have dared to ,
we are continuing on a path that still fewer have
the courage to follow ,we must pursue a path that
even fewer can dream to pursue , yet we must
hold in trust the aims and aspirations of millions
of our countrymen
Verghese Kurien
The man behind white Revolution