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Walt Disney and
:News Corporation
A COMPARATIVE ANALYSIS OF
BUSINESS ETHICS
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Contents
What is ethics?
Why Business Ethics?
Walt Disney and ethics News corporation and ethics
Most liked and least liked aspects
Beyond a written code? Breach of ethical conduct: an
example
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RECESSIONECESSION
e have alle have all..itnessed..itnessed
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The Question that Was Allaround:
Are our ethics andincongruencies in them
responsible for it???
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With ethics seen as a possible
cause of such a huge crisis.itssignificance becomes all the more
crucial
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What is Ethics?
THE STUDY OF RIGHT ANDWRONG
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ETHICS.
The values that an individual uses tointerpret whether any particular actionor behavior is considered acceptableor appropriate
A work culture based on ethics istransmitted from the mindset of the
businessman
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Where does society derive its sense ofright and wrong from?
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Ensure policies are legal and rightfully unbiased
Avoid violence and criminal acts
Promotes a strong public image
Legitimizes managerial actions
Strengthens alignment of organization's culture
Greater trust and greater consistency in relationships
Major source of competitive advantage
ANCHOR for the organisation.
Ethics is something you feel, not something you think
H Y S H O U LD O N E B E E T H IC A L?
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Values and ethics occupy centre-stage in management
Integrates core values, such as honesty, trust, fairness
into strategic management, policy making and
decision-making Evolving a sound society and workplace dynamics
Build an ethical culture by example setting
Improves society
Stick to moral codes in turbulent times
Cultivate strong teamwork and productivity
Support employee growth and meaning
WHY SHOULD ONE BE ETHICAL?
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Myths
Business managers must understandfinance and marketing but notnecessarily Ethics
Ethics and Business dont gotogether
Why should I be worried aboutethics as long as I am making
money and staying out of jail?
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The reality
Ethics is as important in business asit is in life!
One can only Do well by doing Good!
Absence of Business Ethics can onlybring in shot-term success,
Long-term successful businessesnever let go of ethics.
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Walt Disney & NewsCorporation
Driven by strong ethical values
Leave a lasting impression
Building relationships.and keepingthem
It is the foundation that givesresilience, character and corestrength
Work like an insurance policy: helpensure that businesses remain
within legalities and moralities
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Walt Disney: 3 most liked practices
1. Responsibility to cast members and employees: Professional development of employees
2. Diversity and Multiculturalism
3.
4. Responsibility to other businesses: our businessassociates are an essential part of our team
4.
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News Corporation: 3 most likedpractices
Company funds and property
Dealing with government officials
Accommodation for disabilities
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Reasons for liking
Treat all employees with fairness, dignity and respect
Upholding the basic human rights
Inclined towards individual career development and advancement
Respect for privacy of employees: dignity and belongingness
A great balance of professionalism and compassion
Makes it very humane & captures the very essence of humanity
Diversity encourages- cross cultural infusion, camaraderie and
relationship building
Accountability for the proper expenditure of company funds
No payment to govt. officials to entice them
Disabilities' not a hindrance.equal opportunities
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Tapping of unique talents
A platform for cultural and intellectual learning Melting pot
A mix that reflects all genres of employees and customers: more identifiability
Belief that diversity is the best way to develop superior products
Fair competition Delivering quality and sincerity to customers
Developing trust
Not mislead or cheat customers
Synergy: free communication and a sense of empowerment
The employees feel This is my company. I am responsible for it!
Reasons for liking
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Walt Disney: 3 least liked practices
Safety
Doing businesses with familymembers
Acceptance of gifts
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News Corporation:3 Least liked practices
Legal disputes- limited expression
Insider trading
Business hospitality
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Reasons for not liking
Safety standards should have been more
detailed and specifically laid out Complete abstinence from businesses with
family.. Refutes the basic principle offree business
You can lose out on good talent just becauseMr. X happens to be family
A feeling of devaluing family ties creeps in
Too much emphasis on not giving or takinggifts, although it keeps a check oncorruption but sometimes gifts in businesscan promote goodwill.
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Hinder individual freedom
Lessens a sense of propriety Stifles out-of the box thinking
Rigid mental framework in whatever you do..ineven simple gestures as gift giving
If a person is engaged in a lawsuit , he should befree to discuss that matter with anyone helikes.
Freedom to exercise free will
An employee should not be held responsible forthe actions of his family members because hemay not be aware of their actions regardingpurchase of securities by them
Who will fix the limits of lavishness or otherwiseof entertainment, meals or transportation
Reasons for not liking
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Beyond a written code.
Ethics need to be within you..
Within the managers mind.
Ethics need to be felt first
Internalized first and only then canthey be spread in the environment
A written code can never encompassthe vast world of ethics
Ethics need to be character- seeped.
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Conclusion
7 principles of admirable businessethics
Be trustful
Keep an open mind Meet obligations
Have clear documents
Become community involved
Maintain accounting control
Be respectful towards one and all
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An example
A
n
exam
p
le
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Thank You
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