W e l c o m e t o t h e
L a b e l l a m a f i a
N a t i o n
t h e b r a n d
With several positive changes over time and the achievement of new markets, Labellamafia became one of the most prestigious
brands in world fitness segment. The success is such that today the company has expanded its business and is present in over
80 countries around the globe. Despite the national and international recognition in a short time, many obstacles have been
overcome to shape what the brand is today - much more than a label, a lifestyle driven by determination and will to win.
Founded in 2007, Labellamafia started its activities as
all family business, full of dreams and a lot of willpower
to realize them. All this motivation made first projects gain
strength for the first collections. Offering a differentiated
and a New Deal-style product, did not take long for the
brand attract the Brazilian women and become a desired
item between gym users.
After a positive return from the fitness market, the brand
felt the need to expand its portfolio of products and
innovated once again by taking the DNA of his prints for
sportswear. The gyms which were dominated mostly by
monochromatic looks and flat colors broke through to the
entry of leggings, jumpsuits and printed tops. Thereby,
the brand has established itself in an even more authorial
context creating unique products guided by quality,
innovation and design.
t h e b r a n d
With heavy investment in technology, product development,
marketing campaigns and actions, Labellamafia continues
to evolve and improve its services. With a strong presence
in the online environment, the brand has always been ahead
in social networks offering quality content relevant to their
followers. In the offline environment, the company is present
and participates in major trade fairs and sports shops
authorized worldwide. More than just sell clothes; the brand
is committed to delivering a motivational piece, a story of
success and overcoming each of its customers.
The exclusive prints have always been a brand
differentiation by engraving attitude and irreverence
to the look of our consumers. With vibrant colors and
designs, the sublimation process opens a range of
options and offers more quality and definition to our
printed clothes.
The Labellamafia products are not only recognized for its innovative,
distinctive design and prints, but also the quality of the material
and differentiated patterns. In addition, the brand reinvents itself
every season and launches products inspired by the daily life of its
consumers. Developed for a better performance in and out of the
gym, the lines PRO-ATHLETES, PUSH UP and ULTIMATE gained
prominence and became registered trademark of Hardcoreladies.
With scientifically proven benefits, the line of ULTIMATE leggings is the
result of the happy marriage between fashion and technology. Made
with Emana®, high-tech fabric with bioactive principles, pants carrying
this label have protection factor against UV-A and UV-B, in addition
to maintaining body temperature and contribute to the reduction of
cellulite, which leaves skin even softer and renewed.
Manufactured with technology and design already established in the
market worldwide, the BOND-IN line is made with the minimum sewing
possible and maximum ergonomics. The result is freer movement and
the feeling of freedom during training.
Authentic and irreverent, the STREETWEAR
style has invaded the men and women
wardrobe seeking attitude when it comes to
dressing. With references to hip-hop culture
and inspired by the fashion of the 1990s,
this movement is no longer a passing trend
It became a true lifestyle. With oversized
modeling and maxi prints, the Labellamafia
joggers reflect the spirit of the great urban
centers.
Full of attitude, the line Hardcore Denim by Labellamafia
merges power and sensuality in clothes made with jeans. In
addition to traditional models, the Jeanswear line features
items with innovative modeling, comfortable materials and
different washes.
Thought to translate the good energy of the warmer
season, the bikinis are loaded with powerful
elements and have a special design made to
enhance the curves of Brazilian women.
M A D E W I T H T H E F I N E S T Q U A L I T Y
M A T E R I A L S , I N L I M I T E D Q U A N T I T I E S
A N D U N I Q U E D E S I G N , T H E S H O E S O F
L A B E L L A M A F I A T R A N S L A T E T H E S P I R I T
O F H A R D C O R E L A D I E S F R O M H E A D T O T O E .
In order to expand among the consumers and
approach to a more realistic standard of
beauty, the brand from the beginning chose
to bring out a more Brazilian biotype in all
its communication.
The first international bet is always a big risk: leaving the
comfort zone, explore new territories and face new challenges.
With a small step, the first international campaign was born in
Cancun and brought good fluids and calientes inspirations for the
future of the brand.
g l o b a lw a r m i n g
As es tab l i shed and recogn ized b rand na t iona l l y , i t ’ s t ime to
ra ise new f l ights and draw new paths. An Off ice in Miami
and a un ique e-commerce for in ternat ional purchases were
des igned to meet coun t r ies hungry fo r innova t ion . A Pro jec t fo r
an in ternat ional Market was in t roduced.
The cha l lenge is no t on ly to w in the
pub l ic , bu t ma in ta in customer loyal ty .
With tha t in mind s ta r ted LABELLAMAFIA
WORLD TOUR, a p ro jec t tha t a ims
to go around the wor ld to leading
sports fa i rs to na r row con tac t w i th the
consumer aud ience and unders tand the i r
needs .
m e n s w e a r
Af te r becoming a re fe rence in women’s f i tness
fashion, the b rand a lso inves ted in the male
universe. The f i r s t co l lec t ion in tended fo r men
was launched in 2014 under the Labe l lamaf ia l abe l .
Wi th pos i t i ve resu l ts in sa les and comments f rom
cos tumers , the p ro jec t ga ined s t reng th and became
an independent brand wi th in the company , the
LA•MAFIA Cloth ing.
t h e n e w e r a : h e r e i t c o m e s
With the p roposa l to deconstruct s tandards a l ready worn by
menswear and motivated by the constant search for innovat ion,
LA•MAFIA b rough t a new perspec t i ve on ac t i ve and s t ree t wear .
Wi th c lo th ing tha t mee ts the requ i rements o f modern man, the
co l lec t ions a re made wi th comfortable fabr ics and ergonomic
pat terns tha t go fu r the r than p rov id ing f reedom to your movements ;
they g ive l i fe to funct ional p ieces that f i t the everyday needs.
The human body is a complex, complete and
perfect uni t , made to remain cons tan t ly on the
move and e ternal evolut ion. F rom tha t thought , the
company takes ano ther s tep fo rward and f rees the
common sense to p resen t a new proposal for the
f i tness fashion. Under the concept “FITNESS IS
EVERYWHERE” , the b rand shows fo r a l l aud iences
tha t phys ica l ac t i v i t y i s no t on ly down to the gym,
but several o ther sports .
Formed by la rge g loba l ly recogn ized names, the o f f ic ia l a th le tes o f the b rand a re
a iming to no t on ly d isc lose the LBM label . Our team o f ambassadors i s sp read
over severa l coun t r ies to approx imate the Label lamaf ia to the loca l consumer ,
creat ing loyal ty and recogni t ion through l i festy le and personal i ty .
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