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Page 1: The Sky Is Falling: A True B2B Story by Dave McQuaid of VantagePoint Marketing

Dave  McQuaid  VP  Crea0ve  &  Digital  VantagePoint  Marke0ng  

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B2B   20  years  

na+onal  global  

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History.  

Product  benefits.  

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STRATEGY  

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Equa+on:  Product  benefits.  

Math.  Food.  

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+    –    x    =    <    >  

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“Where  do  we  go  from  here?”  

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• Con0nue  the  story.  • Explore!  • Think  money.  

• Deal  with  peer  pressure.  • Find  your  own.  

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Failure!  

136  

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Success!  

In  6  months:  

•  5000+  unique  microsite  visitors  

•  3.5+  minutes  average  0me  on  site  

•  Nearly  2500  visits  from  ads  

•  Over  60%  of  ad  readers  said  they  would    take  ac0on  

•  Distributor  appointments  because  of  kit  

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Success!  

111%  

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Thank you!""about.me/vantagepoint"


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