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Needmoreclicks.com
SEO Presentation
18th April 2012
@seodoncaster
Tel: 01302 515 335
Mobile: 07887 580 852
• Why do we need SEO?• How do people find me / what keywords should I use?• Getting visibility online
My websiteGoogle PlacesSocial Media
• Measuring what you’re doing
Agenda
Why Do We Need SEO?
But be careful chasing top spot!
How We View Search Results
Google Places
What keywords do I use?
The right keywords – where’s the crowd?
BUT…………Pick a fight you can win
How do we do Keyword Analysis?
• Google Keyword Tool• Google Suggest• 3rd Party Tools e.g. Market Samurai• Customers / Suppliers / Staff• Themes & Categories
Keyword Evaluation
• Google Insights
• 3rd Party Tools - WordTracker, Market Samurai• Look at the Google Top 10 yourself!
Page Title – Very Important
Headings (H1, H2…)
The right content
Images Need Alt Tags
Page Description sits ‘behind the page’ but forms part of the search snippet
What do I do with keywords once I have them?
Search Snippets
Page Title – Very Important~65 Chars
Page URL
Page Description~165 Chars
These are all sales opportunities, make sure you have calls to action
On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the more up to date the better
• The link to landing page must be seamless• Google Likes Links - one of the most
important factors in getting ranked• Inbound links to your website
Google Places
Example
If you sell locally, use Google Places – its free and gets you to the top of the local search results
• Add Social Media buttons to your email signature
• Make them prominent on your website• Run competitions• Use printable vouchers• Build an email list• Don’t spam, send them something they’ll
want to read
Using Video
KPI & SEO Measurement
• Why?• What can we measure?• Google Analytics• How do we measure?• What is important your business?
Website House Keeping• Google Analytics
• Google Webmaster Tools• Google Sitemaps
• How to measure your links: Majestic SEO
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