1 MOBILE NATIVES
1994
grow up with the internet
BIRTH 20 years old
today’s pioneer of change
Today
customer of the future
30 years old
10 years later
3
N E A R A B L E S S O C I A L T H I N G S B E A C ON S
4 CONTEXT OF
THINGS
10
14
IN SUMMARY They’ll merge the internet of everything
Marketers should use senses to give messages effec5vely
The marke5ng world will understand the customer be:er
Marketers will learn the context of the customer
IoT will be the ‘’journalist camera’’