Librarians take SXSW by storm! Welcome—Mimosa Time!
(byob)
Today’s Format
• Facts and Info • Panel Insights (our stories, our roles) • Rinse and Repeat… • Q&A • Breakouts with panelists for more personalized Q&A
#sxswLAM #alaac14
Some vocabulary
• SXSW: South by Southwest
• Southby: slang term for SXSW
• sxswLAM: South by Southwest Libraries, Archives and Museums
What is SXSW?
What is #sxswLAM?
Good quesVon…
What is #sxswLAM? • A core, volunteer group of passionate library, museum and archive staff who aXend, present and acVvely recruit their colleagues to join them at the annual SXSW InteracVve conference in AusVn TX.
• Partner OrganizaVons (ALA, PLA, #ideadrop, EveryLibrary, Urban Libraries Unite, Digital Public Library of America, Harvard Library Test Kitchen design group, others)
• Vendors (Proquest, InnovaVve Interfaces Inc. [III], Mobile Beacon, others)
• sxswLAM works to connect people to the tools that help them fuel their passions. They see SXSWi as an opportunity to talk with other creaVves and evangelize libraries, archives and museums.
• We all (LAM, partner orgs, vendors) live in a cloud of vibrant interacVon. At the center of our shared universe is the core LAM group – which is also an enVty of its own.
What is #sxswLAM?
The Short Version
• Vision for evangelizing libraries, museums and archives to the SXSW technology community
• A mission for making new friends and bringing back stuff we can use
• Volunteer-‐powered • High Passion • Goodwill-‐powered • High credibility & trust (no formal org structure)
Our Panel
• Sandy Tijerina (#ideadrophouse – partner org) • ChrisVan Zabriskiei (Queens Public Library/ Urban Librarians Unite & 2014 sxsw presenter)
• Mary Abler (First-‐Vme aXendee 2014; American Libraries SXSWi blogger)
• John Chrastka (EveryLibrary SuperPAC –partner org)
• Carson Block (#sxswLAM ringmeister and panel moderator)
Our SXSW Stories (Panel)
• What was our first involvement with SXSW? • What further acVons did we take?
• What are the results?
SXSWi
• A place to gather with others • A place to share ideas • “An incubator of cuong-‐edge technologies and digital
creaVvity, the 2014 event features five days of compelling presentaVons and panels from the brightest minds in emerging technology, scores of exciVng networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-‐on training to big-‐picture analysis of the future, SXSW InteracVve has become the place to preview the technology of tomorrow today.” – (From hXp://sxsw.com/interacVve/about)
Why should the library community
have a presence at SXSWi?
We want to get the word out:
Libraries, Museums and Archives are players in the digital age.
We want to share, learn and collaborate with other players.
SXSWi is a place to…
SEE
BE SEEN
• Show people we’re not “just about books”
• Put libraries on entrepreneurs’ radar
• Show that libraries have something for everyone
HEAR
Beware! Important conversaVons abound… [Private screening of Edward Snowden interview at #IdeaDrop House,
Photo credits: Mary Abler and Cindy Fisher]
BE HEARD • LAM-‐member panels 2014 included: – The new startup garage for innova2on? Libraries! (Janie Hermann and Venu Moola)
– We will not be shushed: Guerilla Library Advocacy (ULU; Lauren Comito and Chris2an Zabriskie)
SXSWi is also place to…
MAKE NEW CONNECTIONS
With entrepreneurs, startups, emerging technologies, and established companies
Above: Tina Coleman talks to a visitor at the InnovaVve Interfaces booth (and look at all our swag!) [Photo credit: Carson Block]
MAKE COMMUNITY CONNECTIONS
ChrisVan Zabriskie represenVng the Volunteer Library Brigade entrances passersby with Guerilla StoryVme
[Photo credit: Carson Block]
MAKE COMMUNITY CONNECTIONS
Labrary (Library Test Kitchen) co-‐sponsored events with AusVn Public Libraries
[Photo credit: Aspen Walker]
MAKE FAMOUS CONNECTIONS?!
If you sVck around long enough, you’re bound to run into someone named Neil…
Neil Gaiman, 2013 Photo credit: Meghan Sitar
MAKE FAMOUS CONNECTIONS?!
Neil Young, 2014 Photo credit: Carson Block
AND, (of course) HAVE FUN
#sxswLAM has fun down to an art!
Now for some Hits and History
Jessamyn West at SXSWi 2000: First aLendance 2008: Jessamyn West presented The Day They Tested the Manifesto: how we handled a sexism brouhaha at MetaFilter hXp://www.librarian.net/talks/sxsw/ In 2009, Jessamyn West made a call to acVon on her blog, librarian.net, for library-‐land panel submissions: hXp://www.librarian.net/stax/2981/please-‐help-‐me-‐get-‐more-‐library-‐content-‐into-‐sxsw/ 2010: Jessamyn West and Jenny Engstrom, Panel: How the Other Half Lives-‐-‐Touring the Digital Divide Archived informaVon here: hXp://www.librarian.net/talks/sxsw10/ 2011: Jessamyn West, Fiona Morgan, and JusVn Grimes, Panel: Offline America-‐-‐Why We have a Digital Divide Archived informaVon here: hXp://www.librarian.net/talks/sxsw2011/ and here: hXp://schedule.sxsw.com/2011/events/event_IAP6287
Jessamyn in her own words
In between there was some library presence – but mostly
observaVonal
2012—LAM arrives! • The Great Library Swindle: Your Rights Are at Risk w/ Carson Block
• Read/Write Library: Mapping a City Through Media w/ Nell Taylor
• Making Stories: Libraries & Community Publishing w/ Amy Buckland, Char Booth, Michael Porter, Nate Hill
• Guerilla MarkeVng @ Your Library w/ Cathleen Ash • A Penny Press for the Digital Age e/Jessamyn West, Fiona Morgan, Norberto Santana Jr., Ryan Thornburg, and Tome Stytes
• Radically Open Cultural Heritage Data on the Web w/ Adrian Stevenson, Jon Voss, Julie Allinson, Rachel Frick
2013—LAM is in the house! • Libraries: The UlVmate Playground (Andrea Davis, Naval Postgraduate School, Carson Block) – hXps://www.youtube.com/watch?v=yx_zuljGyGA
• Poetry in MoVon: Sound Culture and Data Mining (Tanya Clement, The University of Texas at AusVn)
• Culture Hack: Libraries & Museums Open For Making (Rachel Frick, CLIR Digital Library FederaVon)
• Why Digital Maps Can Reboot Cultural History (Butch Lazorchak, Library of Congress)
• Black TwiXer AcVvism, Bigger Than Hip Hop (Stacie Williams, Harvard University)
Andrea Davis – in her own words
sxswLAM SXSW InteracVve + Librar* + Archiv* + Museum*
Through the eyes of Andrea Davis 2009-‐…
Volunteer = free badge! + contacts SXSW Panel Liaison Program: Help Us Improve the Event! 2009 marked the introducVon of the InteracVve Panel Liaison (IPL) program, … If you are very detail-‐oriented, anVcipate having significant free Vme in the first three months of 2010, and would like to see SXSW programming conVnue to improve... then you might be a good candidate to be an IPL in 2010. Want more informaVon? Then e-‐mail us ASAP and we'll fill you in on all the details.
now = InteracVve Speaker Assistant (ISA) [email protected]
The Meetups & Drinkups
Library’ing = Interac2ve!
Load the Schedule w/ LAM Panels
CollaboraVons #MIH LibraryBoxen + DPLA
Awesome LiXle Library + CREATE
Mobile Mini Lib
raries + Eve
rylibrary
ERL + Ideadrop
Memories are made
Even on the plane geong there
Zotero Bibliography
ParVcipate from Afar
And then came sxswLAM 2014…
Introducing a few key players…
• ER&L’s #IdeaDrop House • EveryLibrary • DPLA and DFL • ULU and VBL • Library Test Kitchen
• ALA and PLA-‐sponsored acVviVes
• Vendors: InnovaVve Interfaces, Inc. and ProQuest
• Awesome library-‐land folk including…
Photo credit: SXSWi
ULU/VLB
The radical team of ChrisVan Zabriskie and Lauren Comito took to the streets of AusVn as the Volunteer Library Brigade, conducVng story Vmes and street reference for awe-‐inspired passersby. The passion of this power duo is infecVous, and they brought fresh ideas to this year's efforts. Photo credits: ChrisVan Zabriskie (above), Unknown via social media (below). Text by Stacie Ledden from hXp://www.sxswlam.org/impact-‐collaboraVon-‐sxswi-‐phenomenon
ER&L: #IdeaDrop House Sandy and Bonnie Tijerina from ER&L found the perfect locaVon for this year's IdeaDrop house, a space not far from the convenVon center where people came together to connect, share ideas and discuss important topics in libraries and beyond. With the help of their fabulous AV tech Albert, the house not only live streamed conversaVons from librarians and thought-‐leaders, there was a "confessional" where people could record their thoughts on SXSW and librarianship. They also live streamed the Ed Snowden simulcast so we could avoid the crowds, enjoy mimosas and watch together from the comfort of the couch.
Photo credit: Mary Abler Text by Stacie Ledden from hXp://www.sxswlam.org/impact-‐collaboraVon-‐sxswi-‐phenomenon
EveryLibrary EveryLibrary ensured we were well fed and well connected over the course of the weekend, sponsoring breakfast each morning at the IdeaDrop house and meet-‐ups at our favorite AusVn jaunt Mugshots. John Chrastka, this week named a 2014 Mover and Shaker, talked with start-‐ups and venture capitalists about how invesVng in libraries is invesVng in a healthy economic future. At breakfast each morning, we'd discuss our successes from the day before, what we were excited about, what we had planned for the next day.
Text by Stacie Ledden from hXp://www.sxswlam.org/impact-‐collaboraVon-‐sxswi-‐phenomenon
Library Test Kitchen A serendipidous and deligh�ul addiVon this year was the presence of the Labrary, Library Test Kitchen's prototype library space out of Harvard. Jeff Goldenson and Jessica Yurkofsky are two of the coolest people you'll ever meet and converged on the lawn of AusVn's O'Henry Museum to show off their student-‐designed library machines. They provided inspiraVon and parVcipaVon to SXSWi aXendees, showcasing the possibiliVes and creaVvity that abound in libraries.
A first-‐Vmer’s experience: Mary Abler
Key Partnership Elements
• Shared vision • Complimentary vision • Shared resources • Complimentary resources • Solid and reliable • All partners benefit = win
Vendors
• Sponsorship started in 2013 – with Proquest’s sponsorship of the #ideadrophouse
• In 2014, InnovaVve Interfaces Inc. sponsored a booth on the trade room floor with open access to #sxswLAM friends and partners
• StarVng in 2013 partners also contributed cash and Vme to the efforts (EveryLibrary, Carson Block ConsulVng)
…and *you* next!
Wait… where are the Archives and
Museums?!?!
Want to help? Ringmeister • Coordinate people & partners (within and outside of LAM), be accountable, inspire, lead, roll
up sleeves, ensure it happens, whatever it is... LogisVcs Team • Mark the road ahead; keep us informed and aware; make plans; keep us ahead and
confident; head-‐off last-‐minute frenzies; provide logisVcs at major milestones (i.e. physical events at ALA MW and SXSWi); keep the curves rounded and road rock steady...
MarkeVng & Branding Team • Keep sxswLAM informed; keep world informed about sxswLAM; promote panelpicker
submissions among libraries; promote and equip voVng for LAM panels; outreach; solicit press and blogger coverage; coordinate media opportuniVes with #ideadrophouse; keep our brand clear and consistent; spread the love the the four corners of the earth...
Budget and Fundraising • Someone’s goXa pay for all this stuff. CreaVve fundraising ideas, execuVon and collecVon.
Guide budgetpartnerships (with markeVng team) for sponsorships or co-‐branding (i.e. Togather)
Crazy-‐a## SXSWi site impact team • Save $ where needed, spend where needed. Seek out & cement mutually beneficial Channel
‘Dre. WWDD? (What Would ‘Dre Do?) to ensure sxswLAM mindshare at the conference. Create focused, impac�ul approach. Reissue legacy ideas (libraryboxen?) and find new avenues. Working with logisVcs and budget team, coordinate event presence, cheers bar, parVes, and other groovy stuff.
Other ways
• ISA program • Administered through SXSW • Badge in enchange for volunteer help
Online Presence
Website: hXp://www.sxswlam.com/ Facebook: #sxswLAM = Librar* + Archiv* + Museum* hXps://www.facebook.com/groups/sxswLAM/736334886389118/?noVf_t=group_acVvity
QuesVons?
@CarsonBlock www.carsonblock.com