Download - Steak Sales Drive Bigger Checks and Traffic

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Page 1: Steak Sales Drive Bigger Checks and Traffic

38% Wine17% Beer20% Cocktail

of operators menu steak,1 percent up from 2013

1.1 billion lbs of steaks purchased in 2014

Overall wholesale purchases of steak by foodservice operators*

Steak stimulates sales of other higher-margin items on the menu**

There’s a reason why operators invested $11.4 billion in steak in 2014: Steak satisfies and keeps customers coming back for more. Steak is flexible enough to menu a variety of flavors and concepts at a range of price points. But most importantly: Guests who order steak spend more and they are very likely to continue visiting your restaurant.

STEAK DRIVES BIGGERchecks, traffic

Top-selling steak cuts in foodservice in 2014* (M lbs sold)

Fastest growing steaks in foodservice* (M lbs in 2014)

Ranch Steak

Flank/Skirt Steak

Delmonico Steak

T-Bone/Porterhouse

Steaks drive higher repeat visits**

For more information visit BeefFoodservice.com/Steak *Source: Technomic Usage and Volumetric Assessment of Beef in Foodservice, December2014**Source: The NPD Group/CREST® year ending September 2014

Sirloin Steak

Ribeye Steak

Filets

Strip Steak

Flat Iron Steak

T-Bone Steak

Flank/ Skirt Steak

244M +14M

+5M

+3M+2M

180M163M140M110M

71M61M

The share of protein supper

entrée servings for steak and all other beef entrees grew

from 15 to 17 percent in 2014.

Steak at dinner is growing**

Steak entrées ordered for dinner

in 2014.

15% 17%

Take a look at the value that steak can bring your business

Steak boosts check averages**

When steak is ordered for dinner, the average check size with beef is higher because consumers are more likely to order other items such as dessert and drinks.

$18.90

$14.06

$30.22

$40.19

Casual dining

Fine dining/upscale hotel

Chicken

Steak

Chicken

Steak

Fine dining/upscale hotel

Casual dining