8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
1/69
Startup Introduction &
Fundraising
Rhein Mahatma / @ReintweetsFacebook.com/Rein.Mahatma
Co FounderStartupbisnis.com – Knowledge Content for Startups
Startupbisnis.net – Directory listing for Startups
Practical help and advice for startups
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
2/69
Startup Introduction &
Fundraising
Twitter quiz :
Apa yang kalian pelajari dari event Bandung Bootcamp ini ?
Mention @Startupbisnis
Tweet terbaik dan terbanyak (6 pemenang) hadiahnya
premium content Startupbisnis tentang
Sedapur.com
Kaskus.co.id
Practical help and advice for startups
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
3/69
Other resources
Practical help and advice for startups
Other resourceshttp://startupbisnis.com/community/
http://startupbisnis.com/strategi-3c-dari-rekan-dan-
mentor-di-ekosistem-internet-entrepreneurship-
indonesia/ http://iwic7.indosat.com/startup-important.php
(Konten2 di Startupbisnis.com yang telahdikategorisasi)
http://startupbisnis.com/community/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://iwic7.indosat.com/startup-important.phphttp://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/strategi-3c-dari-rekan-dan-mentor-di-ekosistem-internet-entrepreneurship-indonesia/http://startupbisnis.com/community/
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
4/69
Practical help and advice for startups
Introduction
Rhein Mahatma / @ReintweetsFacebook.com/Rein.Mahatma
• Branch Manager – Sinarmas Bank
• Content & Community Manager - Marketeers (Markplus)• Content Strategist - Merah Putih Incubator (Djarum Group)
• Community Manager - Plasa.com (Telkom Group)
• Researcher - Batavia Incubator (Corfina Group)
• Associate / Scout - Systec Group Venture• Co Founder - Startupbisnis.com
• Advisor – Mikimilo.com
• Researching Startups success & fail pattern since 2010
• Interviewed 70+ Startups & Vcs since 2010
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
5/69
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
6/69
“Shovel”
Angel.co clone to equity bas
crowdfunding platform
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
7/69
Startupbisnis.com – partner of Skystar Venture
& Skystar Coworking Space
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
8/69
Startupbisnis.com – partner of Skystar Venture
& Skystar Coworking Space
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
9/69
Startupbisnis.com – partner of Skystar Venture
& Skystar Coworking Space
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
10/69
Startupbisnis.com–
partner of Skystar Venture& Skystar Coworking Space
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
11/69Practical help and advice for startups
Previous Project
Talkmen.com
Clone ofAskmen.com
Neonan.com (CN)
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
12/69Practical help and advice for startups
Previous Project
Tinker.com
Game Studio
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
13/69Practical help and advice for startups
Previous Project (Canceled)
Quado.co(Q&A Sites)
Clone of
Quora.comStackoverflow.comOKWave.jp (IPO)Sooda.jp
Askdoctors.jpEtc
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
14/69
Practical help and advice for startups
Current Project
Mikimilo.com
Modified - MLMStyle Women
FashionEcommerce
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
15/69
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
16/69
Please
Mohon jangan mentweet nama orang/nama startup
dan angka yang saya sebutkan
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
17/69
Handy Chang
Rumahdanproperti.com, 1 thn, 5 miliar
Indotrading.com
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
18/69
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
19/69
Cloned Hipmunk.com, Makemytrip.com started Tiket.com
Cloned Scvngr, started Bouncity (failed)Cloned ??? , started wayangforce (exited)
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
20/69
Exited from Tiket.com
Started Weekendinc and printerous
Richard Fang Kevin Osmond
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
21/69
Cloned Hipmunk.com, Makemytrip.com started Tiket.com
Cloned Scvngr, started Bouncity (failed)Cloned ??? , started wayangforce (exited)
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
22/69
Exited Swinde.com (8 miliar) , 19 thnStarted Tiket.com
2009 news
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
23/69
Benny Fajarai, 21Kreavi.com
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
24/69
High valuation, refuse VC moneyProblem with Kreavi ?
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
25/69
Latest Fundrising news
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
26/69
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
27/69
Practical help and advice for startups
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
28/69
OPPORTUNITY
St t d b K l A i iti b Y h (M
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
29/69
Started by Koprol Acquisition by Yahoo (May
2010)
VCs in Indonesia 2010 2013
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
30/69
• 500 startups
•Batavia Incubator (Jpn+ID)
• Corfina Group (ID)
• GEPI incubator (ID)
• Cyber Agent Ventures (Jpn)
• East Venture (Jpn)
• Founder Institute (US)
• Gree Ventures (Jpn)
• Grupara Inc (ID)• Ideosource (ID)
• IMJ Fenox (Jpn+US)
• Netprice (Jpn)
• In House VC (ID)
•Merah Putih Incubator (ID)
• GDP Venture (ID)
• Mountain Ventures and
Ideabox (Indosat)
• Nusantara Venture (ID)
• Rebright Partner (Jpn)
• Rocket Internet and Global
Founders Capital (Grmn)
• Systec Group, INCYTE (ID)
• Skystar Venture (ID)
VCs in Indonesia 2010-2013
Jpn portfolio > ID
portfolio
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
31/69
WHY
Why
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
32/69
Why
IndonesiaJapan
One of the youngest Demographic
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
33/69
One of the youngest Demographic
GDP Per Capita Growth
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
34/69
GDP Per Capita Growth
PASSIONATE SOCIAL MEDIA USERS 20%
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
35/69
PASSIONATE SOCIAL MEDIA USERS, 20%
PENETRATION
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
36/69
Bisnis Model Startup : Founder harus
tahu bisnis model apa yang menarik di
market (customer dan investor)
Benchmark dengan bisnis model sejenis
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
37/69
Internet business cycle :
Portal
Ecommerce
Social
• Tahapan internet busines di Indonesia terlambat
4-8 tahun dibanding negara maju
• Semua ide kamu sekarang seringkali sudah adaceritanya di negara lain
• Apakah ide kamu besar di negara lain ? Kenapa ?
Kalau gagal kenapa ?
Benchmark dengan bisnis model sejenis
Venture Capital adalah specialist dalam
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
38/69
Venture Capital adalah specialist dalamPattern Recognition
Systec Group Weekly meeting 4-6 pitch per weekIs this big idea ?
Small idea ?
Background founder ?
Pahami bisnis model
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
39/69
Very Proven Business ModelAlready IPO in US, Japan (Ebay, Groupon, Price Comparison)
Proven Business ModelWill IPO in short times (Etsy, Glam)
Proven CandidateBusiness that get fund from good VC in US, Japan
Prospect
Business that incubated by Good Incubator in US, Japan
Question MarkBusiness Idea that come out from your brain and have no
proven benchmark in other country
Pahami bisnis model
Monetize now vs Monetize later
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
40/69
Monetize sekarang
• Ecommerce with low burn rate,Service
• Content sales
Sample :
Tiket.com (Ecommerce)
Evoucher (Ecommerce)
Sribu.com (Crowdsource Service)
Toge production, Agate (Game
content sales)XM Gravity (Services)
A lot small online shops
AdaDiskon (Online Media,
Ecommerce, Services)
Scoop (e-newsstall)
Monetize later (now : capital gain
focus)• C2C marketplace, social network,
price comparison, photo sharing,
something that need network
effect
Sample :
Tokopedia, Bukalapak (C2C
Marketplace)
Lazada, Zalora (Ecommerce high burn
r)
Picmix (Mobile photo editing service)
Pricearea, Telunjuk (Price comparison)
Burufly (Travel social network)
Monetize now vs Monetize later
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
41/69
Idemu ini di luar negeri ada yang mirip
tidak ?Di luar negeri profitnya berapa ?
Tantangannya apa di luar negeri ?
VC tidak bisa memberikan investasi kepadafounder di mana orang lain bisa
melakukan hal yang sama dengan orang
tersebut
Do your homework
Benchmark dengan bisnis model sejenis
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
42/69
Crunchbase.com
Angel.co
Silicontap (who buy who? Why ? Who IPO ?)
Venturebeatprofiles
Startupbisnis.net (Indonesia)E27.co/db (Asia)
http://thebridge.jp/data/ (Asia)
Benchmark dengan bisnis model sejenis
Benchmark dengan bisnis model sejenis
http://thebridge.jp/data/http://thebridge.jp/data/http://thebridge.jp/data/
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
43/69
http://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htm
Benchmark dengan bisnis model sejenis
Benchmark dengan bisnis model sejenis
http://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htmhttp://www.sec.gov/Archives/edgar/data/1117733/000119312511162782/ds1.htm
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
44/69
http://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htm
Benchmark dengan bisnis model sejenis
Benchmark dengan bisnis model sejenis
http://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htmhttp://www.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htm
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
45/69
Benchmark dengan bisnis model sejenis
Benchmark dengan bisnis model sejenis
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
46/69
Benchmark dengan bisnis model sejenis
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
47/69
Definisi :
Mendapatkan pendanaan dari investor
untuk pengembangan usaha dengan imbalbalik berupa saham
Fundraising
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
48/69
Fundraising
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
49/69
Fundraising Lewat Kickstarter
d d
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
50/69
Fundraising Lewat Indiegogo
d i i di
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
51/69
Fundraising Lewat Indiegogo
F d i i Tid k H
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
52/69
Fundraising : Tidak Harus
Dibutuhkan terutama untuk mempercepat /
meng-akselerasi bisnis
Juga membangun “barrier to entry”
terhadap kompetitor
Bisnis model yang monetize later umumnya
perlu fundraising
T f i t
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
53/69
• Angels
• Accelerators
• Seed Funds aka Micro VCs
• VC Funds
• Corporate VCs (Strategic investor)
Type of investors
H l h l A d b t hk
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
54/69
• Team
• Pitch Deck
• Product Demo
• Financials (projections, balance sheet, cap
table)
Hal-hal yang Anda butuhkan
T d
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
55/69
Friends and Family
– Rp. 50,000,000 s/d 200,000,000 – Concept and team
Accelerators
– Rp. 100,000,000 s/d 300,000,000
– Concept and team, sometimes product
Seed Round
– 300,000,000 s/d 2 M
– Concept, team, product and some customers/usersSeries A round
– 2M+
– Product is working well, you have good metrics, time to
step on the GAS
Type dan range
F d i i ti M h i Wi i
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
56/69
Dalam 3-5 tahun ke depan, saya akan menjadi
______________ saya akan melakukan
_____________ untuk mendominasi pasar
Fundraising tips : Memahami Winningscenario
F d i i ti P k i
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
57/69
Miliki core competence yangsesuai ide
Mentarget market besar
Membangun advisory board(ada advisor bagus yang
trust dengan kamu berarti
____)Bangun partnership dengan
strategic partner dan
bluechip customer
Fundraising tips : Packaging
F d i i ti Ri t I t
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
58/69
Pelajari preference merekaHindari orang-orang yang
sudah memiliki existing
portofolio samaPahami lead partnernya
Pahami valuenya
(mis.Ideabox (Indosat) danKompas)
Fundraising tips : Riset Investor
F d i i ti Pit hi
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
59/69
Tell your story : Momentum, Vision, Team.Dapatkan trust dari investor kepada produkmu,
tim dan potensi market
Dengarkan feedback dan improve gradually.Mereka bisa saja menolak produkmu, tetap
dengarkan dan selalu lakukan improvement
Fundraising tips : Pitching
F d i i g ti
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
60/69
Fundraising tips
If you want money askfor advice
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
61/69
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
62/69
Anton Soeharyo (Touchten)
“Good things will come to you if you raise
funds when you don’t need it”
Anton Soeharyo (Touchten)
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
63/69
Tidak terburu-buru, luangkan waktu untuk“Shopping” dan meriset VC
Semakin kamu butuh, semakin cenderung jual
murah
Ketahui seberapa sabar “capital” yang Anda minta
“Good things will come to you if you raise
funds when you don’t need it”
3 Macam Modal
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
64/69
• Brain / Knowledge Capital
• Social capital
• Money capital (Tidak harus uang mu)
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
65/69
“50 coffee meetings untuk mengakses ketiganya”
Starting relationships today that won’t pay off for
a year
http://www.bothsidesofthetable.com/2011/08/1
5/why-you-need-to-take-50-coffee-meetings/
Fundraising tips
http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/http://www.bothsidesofthetable.com/2011/08/15/why-you-need-to-take-50-coffee-meetings/
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
66/69
Fundraising tips
Kondisi paling enak untuk minta pendanaan
: Spend 10 juta per bulan dapat 13 juta.
(business model validated)
Hindari dumb money (fail expectation)
Fundraising tips
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
67/69
Fundraising tips
Membuang banyak waktu (3 sampai 6 bulan)Tidak menyenangkan
Distraction (gangguan untuk founder, mis :
Kaskus, Pricearea)
Sulit
Banyak startup gagal mendapatkan dana
dengan berbagai alasan
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
68/69
Rhein Mahatma
Facebook.com/Rein.Mahatma
Twitter.com/[email protected]
8/18/2019 Startup Presentation Fundraising -Bandung Bootcamp
69/69
Top Related