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issue #45/ 13 2010

MEDIANOVA

MAN2MAN

Marketing

EVENTSSPORTVIEW

Street Tribes Festival OAKA

WORLD CUP SPECIAL

600

MARKETINGPEPSICO

!

SOCIAL MEDIA, CONTENT MARKETING & ACTIVATION PROGRAMS

To , ( ) - , , , . To . , - , social media ( - Superbowl ).

(Facebook, Twitter, DiggIt) , - , -

.

brands

. . - brands M- online . FIFA brands - online . - - online marketing mix.

.
ESPN ESPN . , web sites, .

To SportsBiz FIFA World Cup 2010.

TOP STORY www.sportsbiz.gr

play video

play video

CCA COLA Coca Cola brand . History of Celebration Coca Cola full integrated marketing online vid-eos YouTube, .

CASTROL Castrol, FIFA Castrol Football In-dex, awareness www.castrolfootball.com. !

CONTINENTAL Continental . interactive features site online SITE.

AMSTELH Amstel 8 road show , N. . site www.amstelfanela.gr trivia . TVC activation pro-gramme .

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http://www.espn.comhttp://www.sportsbiz.gr/videoview.asp?movie=coca-cola-wchistory.flvhttp://www.sportsbiz.gr/videoview.asp?movie=espn-world-cup.flvhttp://www.castrolfootball.comhttp://www.conti-online.com/generator/www/uk/en/contisoccerworld/general/home/index_en.htmlhttp://www.amstelfanela.gr
. - . , - - , .

www.sportsbiz.grwww.sportsbiz.grSPORTS MEDIA www.sportsbiz.grwww.sportsbiz.grwww.sportsbiz.grSPORTS MEDIA

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www.sportsbiz.gr

Nova FM OLYMPIC AIR Olympic Air, Nova FM,

portal www.sport-fm.gr portal , www.england365.gr. , 2 2 www.sport-fm.gr 1 www.england365.gr.

M , , 1, Final Four 22 23 .

. Media Services, - 11.75% 166.9 , 51.500.000 , 73.800.000 , 31.200.000 10.200.000 .

MEDIA SERVICES 11.7H

45% Champions League . Champions League 1%, , . , UEFA, , , SportsBiz .

CHAMPIONS LEAGUE !

MUNDIAL

VA NOVA Nova - - . Nova - . -

, , ., - - .

http://www.sport-fm.grhttp://www.england365.grhttp://www.ert.grhttp://media.mediaservices.gr/home/msindex_el.asphttp://www.nova.gr
www.sportsbiz.grMAN2MAN www.sportsbiz.gr

Marketing

M .I marketing , , 1o SPORTS MARKETING FORUM.

forum, , marketing, brand managers, , , marketing (direct sales, direct marketing, CRM), , , .

Marketing forum SportsBiz .

. SportsBiz , , .

, .

,

value for money cost effectiveness Marketing .

. , .

200 forum .

forum Marfin Laiki, Ford, bwin, AGB Nielsen, Fair Play, .

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SPORTS MARKETING FORUM: Return On Investment: ; (Fairplay) Marfin Laiki: ! (Marfin Laiki Bank) (AGB Nielsen Media Research Cyprus Ltd) ( ) MVP (bwin ) Ford UEFA Champions League: 20 (Ford Motor Hellas) MTN , MTN 2010 (MTN) - , ()

http://www.apoelfc.com.cy
H Panathinaikos F.C. Visa 20 . 1.000 5.000 . .

E-CLUB, , , newsletter reports , , , , , , : , '

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MARKETINGPEPSICO IVI

! , 2 6 , , Lipton Ice Tea event SportsBiz Pepsico Ivi -: 200.000 - 2.000 , , . Lipton Ice Tea, : Vodafone, Tasty Foods, Unilever, Dove. , Win .

GreenTeam, o o double, Super League Djibril Cisse, - 15% . www.greenteam.gr.

PANATHINAIKOS VISA

& ME E-CLUB

GREEN TEAM

ONLINE

. . , - , , .

http://www.paokfc.grhttp://www.pepsico-ivi.grhttp://www.greenteam.grhttp://www.greenteam.grhttp://hrt.org.gr/testdef3.htmhttp://hrt.org.gr/testdef3.htm
N. Hyundai, FIFA . slogan. slogans online .

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CY FOOTBALL

SPORTS APPLICATION To CY Football - iPhone iPod Touch iPad -, . : - , - , . CY Football App Store.

adidas, - , F50 adiZero. 165 , . -, Lionel Messi (chameleon), 2010 FIFA. adidas F50 adiZero - .

HYUNDAI

SLOGANS

ADIDAS

F50 ADIZERO

Npower, 2018 "" cartoon Wallace & Gromit, . 1986, Hand of Dog, .

WORLD CUP 2018

WALLACE & GROMIT KOY

SPORTS MARKETING www.sportsbiz.gr

http://www.cyfootballapp.com/http://www.npower.com/web/At_home/index.htmhttp://www.youtube.com/watch?v=2hXyo9WzvUs
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H Sportview extreme , , Street Tribes Festival. skateboard, inline, bmx street @ flatland, parkour, juggling, tech dect (finger skateboard) graffiti

. . , live acts, shows .T , , : , , King Kongs Flipout event Skate, Inline Rollers, fingerskate BMX events . . - , Mad, o NovaSportFm, o BestRadio, FreeSunday CityPress Sporty.

E , , INTERSPORT INTERSPORTCAMPS. INTERSPORTCAMPS , . 6 - 14 , camps Arsenal Soccer Schools o Cavaliers Youth Hoops Program The National Basketball Academy SPORTCAMP, . , , A , . , , , . , Arsenal Residential Summer Camp 2010.

www.sportsbiz.grEVENTS www.sportsbiz.grSPORTVIEWSTREET TRIBES FESTIVAL

INTERSPORTCAMPS ARSENAL & CAVALIERS

http://www.sportview.grhttp://www.kingkongsflipout.grhttp://www.sport-fm.grhttp://www.intersport.grhttp://www.arsenalsoccer.gr/http://www.arsenalsoccer.gr/http://www.sportcamp.gr
WORLD CUP SPECIAL

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Vodafone, , 2 -

. , , 10 Sony Ericsson Vivaz FIFA World Cup Edition 100 VODAFONE . 7 .

VODAFONE

& SONY ERICSSON KINHTA

SMS ! mtn, , -, 6 - - 22 . , - , - , .

AMSTEL

. Amstel 2 . -, www.amstelfanela.gr, . , , .

VISA

, , VISA . VISA - 610 . VISA .

600 2010 , 600 . 7 27 , 10.000.000 , 3 . , .. 641.000 7 3 - 3 - - 10 .

http://www.vodafone.grhttp://www.mtn.com.cy/http://www.amstelfanela.grhttp://www.amstelfanela.grhttp://www.amstelfanela.grhttp://www.visa.grhttp://www.pamestoixima.gr
play video

play video NIKE viral video

. Bleed as One, video .

!

luxury brands Louis Vuitton - Annie Leibovitz bar . - online website www.louisvuittonjourneys.com -

Louis Vuitton! FIFA - .

Carlsberg, -

viral - . . !

LOUIS VUITTON

PELE, MARADONA ZIDANE !

CARLSBERG

www.sportsbiz.grADVERTISING www.sportsbiz.gr

SPORTSBIZ WEEKLY online o sports marketing

Website: www.sportsbiz.gr

Email: [email protected]

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KANTE SPORTSBIZ WEEKLY

Email: [email protected]

Art Direction CHEMISTRY 3.: 210 3389332www.chemad.gr

: [email protected]

http://www.sportsbiz.gr/videoview.asp?movie=carlsberg-england.flvhttp://www.sportsbiz.gr/videoview.asp?movie=nike_bleed.flvhttp://www.louisvuittonjourneys.comhttp://www.louisvuittonjourneys.comhttp://www.nova.grhttp://www.conn-x.gr/Default.aspx?MenuID=64

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