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CHAPTER.1 INTRODUCTION
Newspaper creates reading habits and easily differentiates people who read and
who do not. Reading is the art of learning something. Newspaper is the store house
of knowledge and provides knowledge of different tests and kinds of different
segments of the society. It is equally important for the entire people form student to
government officials. Reading builds vocabulary skills and background knowledge
that strengthens reading skills and increases the enjoyment of reading (Strommen
!ates" #$$%& Student's willingness and unwillingness to read newspaper is an
indicator to know their current reading habits. newspaper reading habit is
somewhat established by the time a person reaches the traditional college age of )*
(Stone +etherington" ),-,& and is typically firmly established by the time a
person reaches # to /$ years of age (0lark" !artire1artolomeo" #$$%&. 2ike all
other habits newspaper reading habit also influenced by the reading habits of
parents. Stone and +etherington (),-,& assert that the newspaper reading behavior
of parents is a stronger predictor of habit formation than programs to establish
readership habits" such as the Newspapers in 3ducation program. Newspaper
reading habits not only creates a habit of reading but also open the doors of self
improvements. 4he practice of reading" a newspaper has been associated with
improvement in students' attitudes toward reading overall (5eRoche" ),*)6
7almer" 8letcher Shapley" ),,%6 Seely" ),*$&. ccording to" !c8arlin students
must feel that they are part of a 9reading club": and newspaper material must relate
to something they already known about.
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CHAPTER 2
A. RESEARCH METHODOLOGY
4he study is completely based on primary data" simple observation and structured
interview taken place through an open end and closed end questionnaire. #$$
randomly selected respondents were distributed questionnaire. fter obtaining
information form questionnaire completion" the data was analy;ed through simple
percentage analysis. well designed self made questionnaire used as a data
analysis tool. !ethodology is the systematic" theoretical analysis of the methods
applied to a field of study. It comprises the theoretical analysis of the body of
methods and principles associated with a branch of knowledge. 4ypically" it
encompasses concepts such as paradigm" theoretical model" phases and
quantitative or qualitative techniques. Research methodology refers to the theory of
the research and the reasons for the way the research has been designed.
!ethodology e
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-. 4he older people are" the more likely they are too frequently read a newspaper.
*. 4he more highly educated people are" the more likely they are to frequently read
a newspaper.
,. +omen are more likely to be infrequent readers of newspapers than men are" but
less likely to be non?readers of newspaper than men are.
E. DATA SOURCES
4he study is completely based on primary data" simple observation and structuredinterview taken place through an open end and closed end questionnaire. #$$
randomly selected respondents were distributed questionnaire. fter obtaining
information form questionnaire completion" the data was analysis tool.
F. SAMPLE SIZE
1ackground of the Study 4he study is conducted in a growing private university in
!umbai. Aniversity of !umbai having its *$$$ students and several departments
and four specific lu
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G. LIMITATION OF STUDY
2ocal empirical literature on newspaper reading habits is very lacking" as a result"
the researchers had to rely mostly on literature from developed countries. 4his may
not give a true picture" because reading habits in one country may differ from
another country.
H. REVIEW OF LITERATURE
7reviously a numerous studies have been made in the field of newspaper reading
habits of students. Researchers all over the world have contributed through their
e
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stable method of getting the paper" and having a particular time and place to read
the paper. Researchers have suggested publishers tailor content to fit the younger
audience's information wants and needs (Baultney" ),,%6 !orton" #$$/6 7ohlig"
#$$/&. Cthers have studied what type of content appeals to younger adults (Dohut"
#$$#6 Eeffrestkin" ),,6 !orton" #$$#& some research has shown newspapers in
the classroom improve literacy skills and attitudes toward reading newspapers
(Newton" ),*6 7almer" 8letcher Shapley" ),,%6 Seely" ),*$6 Stone" ),**6
Sullivan" #$$#&.&
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CHAPTER 3
F.) what is Si;e of the sample based on departments>
Name of
departments
Fuestionnaire
distributed
7ercentage GH
11 @ /#.
333 ) -.
0S3 ) -.
0ivil ) -.
4e
2evel of Fuestionnair 7ercentage
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students e distributed GH
8irst year #-.
Second year %@ #/
4hird year /- )*.
8ourth year %) #$.7ost
graduates
#) )$.
4otal #$$ )$$
InterpretationJ 4able?# shows that the year wise classification of sample si;e.
mong the #$$ respondents #-.H are from )st year. 4he largest numbers of
questionnaire distributed among )st year students because of their height rate of
presence in class room. #/H questionnaires were distributed among #nd year
students and )$.H among post graduate students. 4his shows the decline rate of
presence in the class room of students.
F./ 2anguage preference of respondents>
2anguag
e
8irst
year (H&
Second
year (H&
4hird
year (H&
8ourth
year (H&
7ost
graduation
(H&
verage
H
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!arathi %$ (#$& /$ ()& #)
()$.&
#/()).& ))(.& @#.
3nglish )(-.& )@ (*& )@ (*& )* (,& )$ (& /-.
4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$
InterpretationJ 4able?/ shows that majority of the respondent (@#.H& prefer to
read newspaper in 1angla" as it is their mother language" whereas /-.H
respondents prefer to read 3nglish newspaper. 4he table also shows that
respondents from )st year (#$H& prefer to read bangle newspaper mostly because
they have habituated their academic books in bangle medium in their higher
secondary level. the table also disclose that respondents prefer to read 3nglish
newspaper gradually from )st year to post graduation because they need better
3nglish for their future betterment.
F.% Bender of the respondents>
Bender 8irst
year (H&
Second
year (H&
4hird
year (H&
8ourth
year (H&
7ost graduation
(H&
verage
H
!ale /()-.& #*()%& #@()/& #*()%& )@(*& @@.
8emale #$()$& )*(,& ))(.& )/(@.& (#.& //.
4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$
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InterpretationJ 4able?% shows that largest parts of the respondents (@@.H& are frommale group and smallest parts (//.H& from female group. 4he socio?economic
condition of 1angladesh does not allow female to study in private university as it is
e
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hours
!ore
than #
hours
%(#& %(#& (#.& )$(& -(/.& )
4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$
InterpretationJ 4able? shows that most of the respondents ().H& spent less than
one hour in reading newspaper while only )H respondents spent more than two
hours daily in reading newspaper. 4he table also indicates that respondents from
)st #nd and /rd year spent less time in reading newspaper whereas respondents
from %th year and post graduates gradually spent more time in reading newspaper
as it helps to develop academic and non?academic knowledge which can help to
face competitive e
Sources 8irst
year (H&
Secon
d year
(H&
4hird
year
(H&
8ourth
year
(H&
7ost
graduation
(H&
verage
H
Self
subscription
)(-.& )%(-& )#(@& ),(,.
&
)/(@.& /@.
2ibrary ),(,.& )%(-& )$(& )#(@& /().& #,
!essK=ostel #)()$.& )*(,& )(-.
&
)$(& (#.& /%.
4otal (#-.& %@ /-()*. %)(#$. #)()$.& )$$
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(#/& & &
InterpretationJ 4able?@ shows that self subscription (/@.H& is the main form of
source of newspaper for the respondent.#,H respondents read newspaper in
university library and /%.H respondents read newspaper in hostels. 4he table also
shows that respondents from upper classes %th year (,.H& and postgraduates
(@.H& mainly the self subscriber of newspaper.
F.- !edium of newspaper>
!ediu
m
8irst
year (H&
Second
year (H&
4hird
year (H&
8ourth
year (H&
7ost
graduatio
n (H&
verage H
7rint
copy
/*()%& #-()/.& ##())& #-()/.& )%(-& @%
Internetversion
)-(*.%& ),(,.& )(-.& )%(-& -(/.& /@
4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$
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4able?-shows that majority of the respondents (@%H& read newspaper in print copy
while rest of them (/@H& read internet version of newspaper" and the reason is still
internet is not so convenient to the respondents.
F.* 0hoice of daily newspaper>
Name of
newspape
r
8irst
year
(H&
Second
year (H&
4hird
year (H&
8ourth
year (H&
7ost
graduati
on (H&
verage
H
7rothoma
lo
#*()%& ),(,.& )(-.& #$()$& *(%& %
Ittefak /().& (#.& /().& #()& )(.& -
Somokal %(#& #()& /().& )(.& )(.& @.
mar
desh
%(#& )(.& #()& $($& #()& %.
Noyadigg
anta
#()& $($& /().& )(.& #()& %
maders /().& #()& #()& /().& $($&
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omoy
1anglade
sh 7oridin
#()& /().& )(.& $($& )(.& /.
Star (#.& @(/& /().& *(%& /().& )/.
Cbserver /().& )(.& /().& %(#& #()& @.Independ
ent
)(.& #()& )(.& #()& )(.& /.
4otal (#-.
&
%@ (#/& /-()*.& %)(#$.& #)()$.& )$$
4able?*shows that %H respondents prefer to read 5aily 7rothomlo among
bangle newspaper while only )/.H of the respondents prefer to read 5aily Star
among 3nglish newspaper because both 7rothomlo and 5aily Star got huge
public response and recognition.
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F., 0hoice of topics of newspaper>
4opics
of
newspap
er
8irst
year (H&
Second
year (H&
4hird
year (H&
8ourth
year (H&
7ost
graduati
on (H&
verage
H
3ditorial #()& )(.& )(.& %(#& #()&
dvertis
ement
(#.& #()& #()& #()& )(.& @
7olitics (#.& /().& /().& (#.& /().& ,.
3ntertai
nment
)(-.& )#(@& )$(& *(%& %(#& #%.
Sports )(-.& )(-.& )#(@& )$(& @(/& #,
Sensatio
nal
news
/().& %(#& %(#& #()& )(.& -
0ultural
news
@(/& (#.& /().& #()& )(.& *.
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3conom
ics
#()& /().& #()& -(/.& #()& *
2ocal
news
#()& )(.& $($& )(.& )(.& #.
4otal (#-.& %@(#/& /-()*.& %)(#$.& #)()$.& )$$
4able?, shows that most of the respondents prefer to read sports news (#,H& and
entertainment news (#%.H&. 4he table also shows that the choice of topic cover
also varies gradually from )st year to post graduation respondents.
F.)$ !otives of reading newspaper>
!otive 8irst
year
(H&
Second
year
(H&
4hird
year
(H&
8ourth
year
(H&
7ost
graduati
on (H&
verage
H
8or fun )(-.& ))(.& *(%& (#.& #()& #$.
Improve
general
knowled
ge
*(,& )-(*.& )(-.& #()#.& )$(& %#.
7assing
leisure
time
)$(& )$(& (#.& %(#& )$. )@.
=obby )#(@& *(%& ,(%.& -(/.& (#.& #$.
4otal (#-.& %@ (#/& /-()*.& %)(#$.& #)()$.& )$$
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4able?)$ shows that most of the respondents (%#.H& read newspaper for
improving their general knowledge. 4he table also shows that this rate is highest
for %th year and post graduation respondents than other respondents.
F.)) Inspiration of reading>
4able
?))Inspi
ration of
reading
Inspirati
on
8irst
year
(H&
Second
year
(H&
4hird
year
(H&
8ourth
year
(H&
7ost
graduati
on (H&
verage
H
7arents )*(,& )#(@& )$(& *(%& #()& #
Siblings ,(%.& -(/.& %(#& #()& )(.& )).
4eacher
s
)$(& ,(%.& (#.& (#.& /().& )@
8riends ))(.& *(%& -(/.& -(/.& %(#& )*
Self -(/.& )$(& )#(@& ),(*.& ))(.& #,.
4otal (#-.& %@ (#/& /-()*.
&
%)(#$.& #)()$.& )$$
4able?)) shows that parents are main source of inspiration for )st #nd and /rd year
respondents. +hile %th year and postgraduates respondents read newspaper from
their self inspiration as they can understand the importance of newspaper reading
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in their life. 4eachers play a vital role to inspire respondents in reading newspaper
in all level.
CHAPTER %
. SA!!RL J
). Newspaper creates reading habits and easily differentiates people who
read and who do not.
#. Reading is the art of learning something./. Reading builds vocabulary skills and background knowledge that
strengthen reading skill and increase the enjoyment of reading.
%. 7eople who read the newspaper daily can get to know about the current
affair going on throughout the world.
. Now?a?days it is difficult to imagine the life without newspaper. It is the
first and foremost thing everyone looks for every morning.
@. So I have decided to undertake analytical research "research attempt to
critically evaluate such facts and data to as arrive a conclusion-. Newspaper reading can help them to improve their 3nglish language.
*. 4he more time that spend in reading newspaper the more they get
knowledge of news.
,. 4here are particular sections of newspaper which people likes to read the
most.
)$.Reading frequent newspaper can avoid watching television news.
)).4he study is completely based on primary data" simple observation and
structured interview taken place through an open ended and close ended
questionnaire.
)#.#$$ randomly selected respondents were distributed questionnaire "
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1. 8IN5INBS
4he majority of the respondents read newspaper in !umbai. !ost of therespondents are from male group. !ajority of the respondents spent less than one
hour in reading newspaper. Self subscription is the main source of newspaper. 7rint
copy is still used as the best medium of newspaper for the respondents. !ost of the
respondents read mainly 4he 4imes of India and 2oksatta .!ost of the respondents
prefer to read sports and entertainment news. 4he main purpose of reading
newspaper is to improve general knowledge of respondents.
1. The o!e" #eo#e $"e% &he 'o"e ()e* &he* $"e &oo +"e,-e&* "e$! $
e/0#$#e"
P"oe s per my survey on habit of newspaper reading we got to know
that the senior citi;en is most frequent reader of newspaper. 4hey are more
likely to read newspaper as they can spend more time in reading and they
can also grab a lot of knowledge from newspaper.
2. The 'o"e h(h* e!-4$&e! #eo#e $"e% &he 'o"e ()e* &he* $"e &oo
+"e,-e&* "e$! $ e/0#$#e"
P"oe s per my survey on habit on newspaper reading %$ H of
educated people are more likely and frequent reader of newspaper. 4he
educated people mostly read the comic times as they get current affairs of
the economic.
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3. Wo'e $"e 'o"e ()e* &o 5e (+"e,-e& "e$!e"0 o+ e/0#$#e"0 &h$
'e
ccording to my survey we also got to know that very less percent of women
having a habit of reading newspaper as they are not very much interested in
knowing the daily affairs going on .as they are more interested in house work.
0. R30C!!3N54ICNS
Students are the future of a nation and newspaper reading can make them a good
citi;en who can contribute for themselves as well as for their county whenever the
necessity is. 4o make newspaper reading easy and affordable to the respondents the
study likes to recommend in the following way 7arents should provide a
supporting environment to influence a habit of reading in children at the young
age. ll the concerned parties should influence students to read and should provide
well cooperation to read newspaper. Aniversity library should provide adequate
number of newspaper and facilitate the service properly to read newspaper as many
respondents as they can. sense has to develop to read 3nglish newspaper. In
university premises internet facilities should be widen enough to meet the need of
the respondents.
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6UESTIONNAIRE SURVEY ABOUT NEWSPAPER READING
4he purpose of the survey is to understand peopleMs newspaper reading habitwith
the emerge of new media's such as internet news in order to interpretthe future
development of newspaper industry
) 5o you have the habit of reading newspaper>
o Les
o No
If your answer is MYes M" please jump to question #.
If your answer is M NoM" please jump to question /.
# If so" how often do you read newspaper in a week>
o )
o #?/
o %?
o @?-
/ If not" why donMt you read newspaper>
o 1ecause of internet
o 1ecause of 4
o 1ecause of radio
o Cthers please specifyJOOOOOOOOOO
% +hat are the most important criteria when you choose newspaper>
+hich part in the newspaper is the one you like most>
o News
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o 3ntertainment
o Sports 1usiness
o Cthers please specifyJ
@ +hich part do you dislike>
o News
o 3ntertainment
o Sports 1usiness
o Cthers please specifyJ
- +ith the internet being widely used" will you read less newspaperthan before>
o Leso No
* +hy do you choose newspaper rather than other media>
o Informative
o 1etter at improving language skills
o Reliable
o Cthers please specifyJ
, In your opinion" how can the newspaper industry improve itself>
)$ 5o you feel confident with the future of the newspaper industry>
o Les
o No
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