RTL Belgium – Bruno RenkinSocial TV – CONNECT
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Social TV – CONNECT
RTL Belgium Social TV – Devices
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Available on Tablets, Smartphones & desktops
RTL BelgiumSocial TV – OS
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Available on iOS & Android
RTL BelgiumSocial TV – Content Formats
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Interviews, videos, detailed weather, recipes, multi-cam…
RTL BelgiumSocial TV – Social Networks
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Social networks: moderated Twitter feed, FB + CIL
RTL BelgiumSocial TV – Interactivity
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Interactions: Chose end (H5-0), Buzzer + voting (Got Talent), Polls (News), Quiz (Farmer), Gamification (Idol, Top Chef)…
RTL Belgium Social TV – Advertizing
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Connect Ad format – Live trigger + Fingerprint
Showbox
Overlayer
Timeline
RTL BelgiumSocial TV – Advertizing
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Connect Ad format – Micro-site
RTL BelgiumSocial TV – Statistics
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Statistics 2013
- X50.000 installed Apps- X0.000 to XX.000 new user / month - X5.000 to XX.000 active user / month - X0.000 to XX5.000 sessions / month
- X30.000 New SSO accounts created (Total X30.000)
RTL BelgiumSocial TV – Statistics
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Statistics 2013 (apps only)
- On average XX.500 Active Users / Day- When Connect : XX.200 (Av)- Got Talent : XX.100 (XX,5% TV
audience)- Top Chef: XX.400
- Connect leads to 50% to 230% uplift
RTL BelgiumSocial TV – Statistics
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TV Driven
January February March April May June July August September October November0
50000
100000
150000
200000
250000
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000Belgium’s Got talent
RTL BelgiumSocial TV – Statistics
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iOS 65% - Android 35%
SessionsXX0.000 / monthiPad / Mini / iPhone : 40 / 10 / 50Wi-Fi: 75%M / W: 50 - 50
SessionsXX5.000 / monthTab / Phab / Phone : 35 / 15 / 45Wi-Fi: 85%M / W: 52 - 48
RTL BelgiumSocial TV - Technology
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Overview of Technology Platform
• Dedicate Native Apps• Amazon EC2, S3, RDS (MySQL), Route53• XML feed + HTML5 RD Webviews (trivia, quiz…) • 3rd Party teams
RTL BelgiumSocial TV - Technology
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Experience & Learnings
• Development Processes: long, iterative-> Native + Webviews
• Testing: time-consuming, painful Scalability: uneasy, costly• Monitoring / Reporting: difficult
RTL BelgiumSocial TV - Technology
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Technology / Challenges
• TV integration (tech + culture)• Meaningful Analytics• Devices fragmentation• Legacy (app vs. web)• Truly immersive / complementary content• Resource intensive
RTL Belgium Social TV - Technology
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Snap!
Share on Facebook, Twitter or by Mail short clips (45’) from live linear TV
RTL Belgium Social TV - Technology
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Thank you!
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CONNECTTHANK YOU FOR YOUR ATTENTION
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