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evot on o teneoevo on o eneo
Catholic CollegeCatholic College
Students to the HolyStudents to the Holy
RosaryRosary
By:By:
Banagua, HersheyBanagua, Hershey
Chua, Eula RoseChua, Eula Rose
Ibae, Rolando !r"Ibae, Rolando !r"#i$bago, %rischia#i$bago, %rischia
&agdaherin, Elaine&agdaherin, Elaine
%ion, 'atric(%ion, 'atric(
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Ste) *
Social Issue
Ca$)aign +ocus
Ca$)aign 'ur)ose
+indings +ro$ Si$ilarStudies
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Devotion to the Holy
Rosary of Ateneo deDavao niversity CatholicCollege Students
Ca$)aign+ocus
Social Issue #ac( of S)iritual
reverence a$ong CatholicChristians"
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Ina))ro)riate dresscodes of $odern day
individuals %he use of cellular
)hones during religiouscere$onies
Si$ilarStudies
Ca$)aign'ur)ose
%o bring bac( s)iritualreverence
%o )ro$ote characterdevelo)$ent for s)iritualgro-th
%o nourish and tighten
religious bond
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Ste) .
%arget Audience
'ri$ary Audience
Secondary Audience
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%argetAudience
Catholics All undergraduates
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'ri$aryAudience
Ateneo de Davaoniversity CatholicCollege Students
SecondaryAudience
'ri$ary Audience/s
+a$ily
Relatives
0ut1of1School +riends
A2liates
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Ste) 3
0b4ectives
Behavior 0b4ectives
5no-ledge 0b4ectives Belief 0b4ectives
6oals
S70% Analysis
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0b4ectives
%o encourage *81.9 ofACCS to )ray and bringthe Holy RosaryBehavior0b4ectives
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%o have at least *81.9
of ACCS increase theirdevotion to the HolyRosary
Belief0b4ectives
5no-ledge0b4ectives
%o re$ind, teach, ins)ireor infor$ 891;9 of ACCSho- i$)ortant constantly)raying the Rosary is
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6oal %o have at least *8189
of ACCS react )ositivelyin the research
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Bo$barded -ith )ro4ects
6rou) is rarely co$)lete-hen they $eet
#ac( of $onetary funds
%i$e constraints
Availability of references
7ea(nesses
Strengths
&e$bers arecollaborative
Contacts in religious orgs"
0)enness to suggestions
Sa$e class schedules
&e$bers have initiativeto -or( individually
&e$bers are organied
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&ass )ositive reaction isnot guaranteed
'ossibility that students
-ill be )assive #ac( of re$inders fro$
the school
School $ight not su))ortthe ca$)aign
%hreats
0))ortunities
&a4ority of ADDstudents are Catholic
&ost of the target
audience is a-are of -hata Rosary is
&ost are a-are of theRosary/s signi
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Ste) =
%arget Audience Current Behavior Current 5no-ledge Current Believe Benes Bene
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CurrentBehavior
0nly (no-s that theRosary is a )art of theCatholic faith
%he Rosary is not anorna$ent but a sy$bol ofCatholicis$
Currently5no-ledge
?ot that devoted to theHoly Rosary
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CurrentBelief
'raying the Holy Rosary-ould increase andstrengthen their faithBene
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Barriers'erceived
Attach$ent to $odern1day lifestyle
6ive less i$)ortance toreligion and religious)ractices
AlternativeBehavior
Being teased by friends or)eers for being old1fashioned
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Beneor fashion ite$s
Costs of
AlternativeBehavior
&ore ti$e for fun andother school re@uire$ents
5ee)ing u) -ith thehottest trends
Being cool
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Ste) 8
&ar(eting Strategies
'roduct
'rice
'lace
'ro$otion
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Eit Cost no $onetary costs non1$onetary: eort of the
individual Entry Cost
$oney buying a Rosary non1$onetary: ti$e, teasing
of friends>)eers
'rice
'roduct
Increase the devotion ofACCS to the Holy Rosaryincludes bringing F)rayingG
%angible ob4ects
'ricing strategies Rosary 1 ;89"99
#eaets 1 *,999"99%ar)aulin1 =99"99'oster 1 399"99
%0%A#: '.,=89"99
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5ey $essages: Have you )rayed the
Rosary lately 7hen -as the last ti$e
you )rayed the Rosary Bene
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Ste) J
&onitoring and Evaluation 6oals to be $easured %echni@ues and
ðodologies Date $easure$ents -ill
be ta(en Ho- and to -ho$ -ill
$easure$ents bere)orted
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'ost survey at the end ofthe second se$ester +eb
.9**G
A-areness research$ethod
%echni@ues F
ðodologies
6oals to be$easured
%o have at least *81.9
of the ACCS react)ositively on theca$)aign"
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'o-er)oint )resentationto 'rof" Antonio Bo@uiren,&?SA,&BA or to otherorgs" -ith si$ilaradvocacy
Ho- and to
-ho$ it -illbe re)orted
Date
&easure$ents -ill be
ta(en
%he end of the secondse$ester of SK.9*91.9**
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Ste) ;
Budget and +unding Cost: 'roduct1Related Cost: 'rice1Related
Cost: 'lace1Related Cost: 'ro$otion1Related Cost: Evaluation1Related Add/l funding sources Strategies to use
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?o (no-n )rice1relatedcosts'rice1Related
'roduct1Related
Rosary: ;89"99 #eaets: *,999"99
%otal: *,;89"99
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'ro$otion1Related
'lace1Related
?o (no-n )lace1relatedcosts
%ar)aulin: ;89"99 'osters: 399"99
%otal: ;99"99
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Active religious grou)s
!esuit Co$$unity
Su))ortive individuals
Additional
+undingSources
Evaluation1Related
Survey @uestionnaires:'*99"99
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Strategies touse
Solicitations
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Ste) L
'hases of the Ca$)aign
%hings to be doneM in1chargeM dateM resourcesneeded
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'utting u) of )osters andtar)aulins around theca$)us
%a))ing the Ca$)us&inistry regardingannounce$ents beforethe celebration of theHoly Eucharist starts
'hase 0ne
'hases of
theCa$)aign
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6iving out of rosariesli$itedG'hase %hree
'hase %-o 6iving out of leaets
around the ca$)us
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Ca$)aign &aterials
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