2. 2014 9 4 2014 - . Owned Media Reading Lead 4 . (
www.marketcast.co.kr) .
3.
4. Mission Strategy Marketing Communication Contents (1)
Mission ( ) (2) Who we Serve ( ) (3) Benefit ( ) (4) Topic ( ) (5)
Call to Action ( ?)
5. Source: (2003)/
6. Talk-able Buzz-able Share-able
7. Liquid & Linked
8. Branding Contents
9. Branding Contents
10. Sales Contents
11. Sales Contents
12. Sales Contents
13.
14. Source:http://blog.eladgil.com 2000 2012~ Date of Lunch
Contents & Marketing Long form Content Short form Content
(status messages) Pr Centric Communication Brand Centric
Communication Multi Media Form Content Integrated MKT
Communication
15. Branded Contents Branded Engagement Story Trend Experience
Game Contest Curation Brand Communication (Fun & Reality) (Easy
& Benefit) Relevance
27. "We're not in the business of Keeping the media companies
alive We're in the business of connecting with consumers" ' ' .
Trevor Edwards Vice President, Global Brand & Category
Management / Nike