Digital Media MarketingPrabhu Ram & Maanasi RK
Activities & Reports
© ABB GroupApril 22, 2023 | Slide 2
7 Types of Spending in Digital Marketing
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Contextual Targeting Behavioral Targeting Demographic Targeting Day part Targeting
Digital Platform
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Affinity Targeting
Purchase Based Category Targeting
Geographic Targeting
Remarketing
© ABB GroupApril 22, 2023 | Slide 3
AdWords & Ranking for Industrial Keywords in Google
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Effort : • Good content,
• SEO tactics ,
• Adwords monitoring
© ABB GroupApril 22, 2023 | Slide 4
Graphical Banner Ads
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© ABB GroupApril 22, 2023 | Slide 5
Facebook Marketing
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Sex, Age, Income, Status, Location, Work
F offers an excellent
platform for targeting
as per the user profile
© ABB GroupApril 22, 2023 | Slide 6
Facebook Marketing – RobotStudio Campaign
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© ABB GroupApril 22, 2023 | Slide 7
Facebook PerformanceNovember 2013
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Added +348 Likes in the month
Total: 5079 ( November 30)
Thermal Spraying with Praxair TAFA
© ABB GroupApril 22, 2023 | Slide 8
Twitter Performance
In November added +127
Total: 3079 ( 30 November )
© ABB GroupApril 22, 2023 | Slide 9
Google+ Performance
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In November added + 52
In Circles Total: 497 ( 30 November )
© ABB GroupApril 22, 2023 | Slide 10
Market Share of Voice ( ABB Brand vs Competitor )
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MSV ABB Robotics: 55.8
© ABB GroupApril 22, 2023 | Slide 11
Update in LinkedIn
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© ABB GroupApril 22, 2023 | Slide 12
Paid Promotions in LinkedIn
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© ABB GroupApril 22, 2023 | Slide 13
Klout
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+2-1
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Document Sharing – Part 1
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© ABB GroupApril 22, 2023 | Slide 15
Document Sharing – Part 2
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Images & Events
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© ABB Group
112 Followers
* Where no corporate account exists, the biggest similar account has been used
Likes Klout Followers Subscribers
KUKA 33708 43 2632 2,695
YASKAWA 1214 47 2051 2149
Fanuc 6982 54 8468 3784
ABB Robotics
5437 56 3237 5553
ABB Robotics N/A
2920 45 5166 XX
Monthly Dashboard Report