8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
1/29
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
2/29
PACKAGING AND LABELING
?
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
3/29
Packaging
Packaging may be defined as the generalgroup of activities in product planning whichinvolves designing and producing the
container or wrapper for the product
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
4/29
Labelling
Labelling is any written, electronic, orgraphic communications on the packagingor on a separate but associated label.
Labeling may be defined as the displayof information about a product onits container, packaging, or the productitself.
http://en.wikipedia.org/wiki/Labelhttp://en.wikipedia.org/wiki/Label8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
5/29
Ponds delivers products that make a real
difference to women's skin and the waythey live their lives
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
6/29
History Of PONDS
In 1846, the first Pond's product was invented
in the United States as a medicine by scientist
Theron T. Pond.
In 1886, Pond's was relaunched as Pond'sExtract.
In 1987, PONDS was purchased by Unilever
and became known as a Global MasterBrand.
In 1914, Pond's Cold Cream and Vanishing
Cream marked the brand's evolution to a
beauty icon.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
7/29
What is Pond's first campaign?
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
8/29
By 1914, and the Pond's company
began to advertise "Pond'sVanishing Cream" and "Pond's
Cold Cream" together, making
sure to explain each cream's
different purposes on the new ads.
Every normal skin needs
these two creams".
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
9/29
PRODUCTS OF PONDS
1. Pond's Moisturising Cold Cream
2. Pond's Moisturising Body Lotion
3. Pond's Daily Face Wash
4. Pond's Vanishing Cream5. Pond's Talcum Powder
6. White Beauty
7. Age Miracle
8. Gold radiance
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
10/29
PACKAGINGOF PONDS
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
11/29
PONDS MOISTURISING RANGE
PONDS MOISTURISING
RANGE
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
12/29
PONDS CLEANSING RANGE
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
13/29
PONDS Tinted Moisturisers
SPF15
PONDS Intensive Night Cream
http://www.unilever.co.za/Images/Ponds_Age_Deep_450x450_tcm84-292996.gif8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
14/29
Ponds Age Miracle
Facial Foam
Ponds Age Miracle Day
Cream
Ponds Age Miracle
Deep Action NightCream
http://www.unilever.co.za/Images/Ponds_Age_Deep_450x450_tcm84-292996.gifhttp://www.unilever.co.za/Images/Ponds_Age_Cell2_450x450_tcm84-292988.gifhttp://www.unilever.co.za/Images/Ponds_Age_Cell_450x450_tcm84-292986.gifhttp://www.unilever.co.za/Images/Ponds_Age_Dual_450x450_tcm84-292998.gif8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
15/29
Ponds Age Miracle Dual Action Eye Cr
Ponds Age Miracle Intensive Cell ReGEN Serum
Ponds Age Miracle
TonerPonds Age Miracle Intensive Cell
ReGEN Day Cream
http://www.unilever.co.za/Images/Ponds_Age_Cell3_450x450_tcm84-292990.gifhttp://www.unilever.co.za/Images/Ponds_Age_Toner_450x450_tcm84-293000.gifhttp://www.unilever.co.za/Images/Ponds_Age_Day_450x450_tcm84-292992.gifhttp://www.unilever.co.za/Images/Ponds_Age_Dual_450x450_tcm84-292998.gif8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
16/29
LABELLIN
G OFPONDS
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
17/29
KINDS OF LABEL1. BRAND LABEL
Such label which has only the brand name of the
product is known as Brand Label. There is no other
information of the product on the label except its brandname.
2. GRADE LABELGrade label highlights the quality
or grade of the product.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
18/29
3. DESCRIPTIVE LABEL
Descriptive label provides complete informationregarding the product. Such as:-
Ingredients of the product
The method to use the product
The various uses of the product
Name of manufacturer
Date of manufacturing Batch no.
Care to be taken while using the product.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
19/29
MANDATORY POINTS WHILE
LABELING
The compulsory particulars include:
The brand name or the name of the manufacturer withregistered postal address and telephone no.
Any special storage conditions or conditions of use.
List of ingredients Quantity of ingredients
Per unit price
Date of manufacturing
Date of minimum durability Net Quantity
Instructions for use
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
20/29
Ingredients :Shows the contents of the product for consumer to
discriminate whether to use the product on the basis of
suitability.
Usage Instructions :It shows the correct method to use the product in a
way that it is effective.
Date of manufacture :Shows the date when the product was manufacturedand the safe time period for its usage.
Quantity content :The quantity of the product contained (in weight,
volume or units)
Labeling of Ponds
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
21/29
Manufacturers information :Full postal address of the manufacturer with the
address of the distributor and telephone numbers.
Customer service :Contact information (P/O box no. , toll free number or
email id ) where consumers can file in complaints orqueries and suggestions.
MRP :The maximum retail price inclusive of all taxes and the
exemptions offered by the government.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
22/29
Bar code:
Every product has a unique bar code forelectronic recognition and authenticity .
Statutory warning :
Warning against duplication of product label andgraphics.
Storage conditions :The ideal conditions to store the product for it'soptimal life.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
23/29
Powerful international
presence
By the early 1980s, PONDS reached out to
more women who wanted effortless beauty by
building a powerful international presence. In
1987, PONDS was purchased by Unileverand became known as a Global Master
Brand. Today, PONDS continues to be a
well-known and trusted leader in skin care in
over 50 countries.
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
24/29
Ponds Talcum Powders packaging innovationhas bagged a Silver Award at the prestigious
24th DuPont Global Packaging Award.
PONDS RECOGNISED AT THE24TH DUPONT GLOBAL
PACKAGING AWARD
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
25/29
65%
15%
7%
5%
8%POND'S
JOHNSON& JOHNSON
SPINZ-CAVIN CARE
CINTHOL-GODREJ
OTHERS
MARKET SHARE
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
26/29
From a tiny homemade laboratory to today's state-of-
the-art PONDS Institute, the promise has remained the
same: to deliver face care products that make a real
difference to women's skin and the way they live their
lives.
conclusion
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
27/29
Advertisement
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
28/29
BY: SHWETA SONI (IM-2K10-116)
8/13/2019 Shweta Soni (Im-2k10-116) 7th Sem
29/29