A Regional Bike Share System for LA
Matt Benjamin Principal
Fehr & Peers [email protected]
October 27, 2015
History (Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”
History (Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”
History (Tax Week 2012 – “Free” Bike Share)
• History – RFI (2010); Bike Nation (2012); Ad wars; allure of “free”
Business Model
• Metro contributes: – up to 50% of capital cost – up to 35% of operating
cost • Localities contribute
remainder • Metro owns and manages
equipment • Manages master contract
with single operations vendor
Integration with Transit
“Bikeshare can be a key element of the first-last mile and balanced transportation solution, expanding the reach of transit and providing our transit users with another mobility option.”
– Phillip A. Washington, Metro CEO
• Reduced barrier to entry • Strengthen link with bus and rail transit • Provide valuable data
Integration with Transit: Fare Media
30-Day Pass:
$XX
Unlimited FREE trips up to
30 minutes each
$X.xx per extra half hour
+
• “Pass” mimics transit; more inclusive than “membership”
• Low entry price point • Monthly payment same as
transit passes • Unlimited travel mimics TAP
Pass • Additional fare = one-way
transit trip; similar to zone fares
Integration with Transit: Fare Structure
Hypothetical example, actual fare structure under review
• Metro already has subsidy programs for bus and rail – Reduced Fares – Rider Relief:
Income-based subsidy coupons up to $10/mo.
• Exploring options for Rider Relief program • Exploring grant funding to facilitate reduced
fares
Integration with Transit: Subsidy Programs
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