Sharing is caring: becoming a trusted source through online curation
Marco CampanaMaytree@marcopolis@maytree_canada
http://www.flickr.com/photos/verbeeldingskr8/3638834128
http://www.flickr.com/photos/will-lion/2595497078/
Some definitionsMy approachSeven S' of Online Curation
Silos
Synergies
http://www.flickr.com/photos/dailypic/1459055735/
Curation – a definition
“Content curation is the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources (and by that I mean articles, blog posts, videos, photos, tools, tweets, or whatever) on a specific subject to match the needs of a specific audience.”
http://www.business2community.com/content-marketing/content-curation-best-practices-054269
Let’s break this down a bit.
You already do this, yes?
Hint: yes, yes you do.
Trust
"We need folks whom we trust to lead us to where we would not go on our own.
Ideally, these people will do more than just lead us to good work; they will expand our mind, and widen our social circles."
http://www.tribecafilm.com/tribecaonline/future-of-film/Who-Are-Todays-Curators--And-Where-The-Hell-Are-The-Rest-Of-Them.html
Becoming someone’s mini-Google.People trust people more than brands, orgs or algorithms, or so they say in surveys…
http://www.flickr.com/photos/wookiewookie/122305592/
Tools - Trusted Networks
CRAP Detection
CurrencyReliabilityAuthority Purpose/Point of View
Don’t forget what you already know when you go online…
Strategies
• Core – set up, listen, update and evolve
• Daily Routine – process, discipline, workflow
• Sharing – collaborating, informing, developing expertise
• Responding – are you listening strategically? (not our main focus today)
What I do
• Core
• Daily routine – hasn't actually changed much
• Sharing
• Tools
My set up
Goal: find the right information for the right people at the right time
http://www.flickr.com/photos/cote/460253143/sizes/o/in/photostream/
Surfing
http://www.flickr.com/photos/hertzen/5426170352/sizes/z/in/photostream/ http://www.flickr.com/photos/niclindh/1389750548/
Sourcing
Sourcing
Where would you normally look for this information? It doesn’t have to be totally new and cool all the time.
• Your daily web travels, networks, email, f2f...• Twitter, Facebook, Google, of course.
RSS
RSS Feeds
Subscribe
Syndicate
News feeds
Skimming
http://www.flickr.com/photos/darkstream/4988004481/sizes/m/in/photostream/
Swimming
http://www.flickr.com/photos/kenyee/338626421/sizes/m/in/photostream
Tools - Trusted Networks
http://www.flickr.com/photos/daveduarte/2817722169/
Sharing
Finding the Tools to Share With
What's the right tool for you and (probably more importantly) your
audience?
(hint: They're probably in more than one place. Meet them there.)
Examples of Sharing – The Power of 1 Click
Share in Google Reader– Through RSS
• Sent to Twitter• Posted to my Diigo/Delicious bookmarks• Posted to my website• Available to be read by anyone subscribed to
my shared RSS feed – could also be set up to be subscribed to by Email
• Could be posted on Facebook or anywhere that accepts RSS feeds
• Can also be tagged – shared as separate RSS feeds
• Within Google Reader, can share with other networks/bookmarking sites, etc.
Dashboard for sourcing & sharing?
Speaking
How much time?
http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg
Work Together & Share Information
http://www.flickr.com/photos/ryanr/142455033/
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