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INTRODUCING SELLPROA mobile-first platform enabling brands to reach sales associates on-the-go via
self-paced incentivized learning and empowering trainers, and store management
to maximize the effectiveness of face-to-face training.
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"... the events and product knowledge is what makes SellPro one of the best value in terms of time spent that I have ever had. Win some good prizes and be among the best in terms of product knowledge make it amazing. You will love how easy it is to shop for electronics and your bosses will love how knowledgeable you are.“ ~ Joshua Cooper / Sales Associate
SA challenges
- Bombarded with information
- Multiple sources of information/ training content built on “fire & forget” model
- Lack of easy-to-access sales/reference tools
In-store environment
- Disruptive
- Multiple sku’s and product categories
- Poor wireless/Wi-Fi coverage
- Relatively high SA turnover
Typical SA
- 18-26 year old
- 70% male
- Open-minded
- Competitive/frequent gamer
- Tech-savvy
- App-savvy
- Active on social media
- Most computing use is on phone or tablet, not on PC
- Low to medium product-specific knowledge
- Short attention span
THE USER – SALES ASSOCIATE (SA)
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Client challenges
- How to efficiently get through to SAs and gain mindshare
- How to turn SAs into brand advocates
- How to maintain continuity of contact and learning retention
- How to translate training into revenues
- How to carry a consistent message
Brand Rep challenges
- How to stand out at the store level
- How to effectively engage SAs in territory
- How to ensure training message gets reinforced and retained over time
Categories
- Consumer electronics
- Wireless
- Home automation
- Home appliances
“SellPro is vital. We use it for our in-house training materials deployment tool for 1,500+ field reps across the US. When we need to reach sales associates about new products or new services we’re offering, we can quickly and easily create a course in SellPro which we know will reach thousands of users in the palm of their hand,” ~Alex Botham, manager of the HP Consumer training organization for the America’s Region.
THE CLIENT
Typical client
- Global brand
- Multi-retailer presence
- Multiple SKUs per retailer
- Competitive product category
- Dependent on SA recommendation
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THE SCIENCEEmpirical findings of experimental science put to work at last
The Learning Problem
Studies show we forget 70% of what we learn in less than a day
Our Learning Solution
• Micro courses focusing on driving only relevant information
• Quizzing acts as a “memory modifier”; it flags information as something to be remembered 1
• Spacing quizzes over time further emphasizes its ‘flag’, shifting it from short-tem to long-term memory 2
• Each quiz resets the forgetting curve
1Bjork R. A. (1975). Retrieval as a memory modifier. In R. Solso (Ed.), Information processing and cognition: The Loyola Symposium, pp. 123-144. Hillsdale, NJ: Erlbaum.2Cepeda, N. J., Pashler, H., Vul, E., Wixted, J. T., & Rohrer, D. (2006). Distributed practice in verbal recall tasks: A review and quantitative synthesis. Psychological bulletin, 132, 354-380.
100
50
% correct
Hours 0 5 10 15
Amount forgotten (e.g. 70%)
Amount retained (e.g. 30%)
Time elapsed
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THE INTRODUCTION – A CROWDSOURCING MODEL
Store ManagementStore managers ask SAs to take certain courses and e-mail certificates directly from SellPro to prove completion.
Client Brand RepsBrand reps invite SAs in-app to become SellPro users. Brand reps also utilize the SellPro Leaderboard to run local contests and encourage participation.
Other SAsSA users can invite other SAs in-app. Both
the inviter and invitee earn SellPoints.
Marketing / Social MediaNew SAs are exposed to social
media posts from brands, SellPro marketing and from other SellPro
users who post invitations and achievements.
Sales Associate
How do sales associates hear and learn about SellPro?
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T H E S O LU T I O N
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• Account manager
• Content developer
• Creative designer
• Social media specialist
• Marketing coordinator
• Product manager
• Developers
• Fulfillment staff
• Thought leadership
• Content management
• Content development
• Campaign design and execution
• Marketing and social media promotions
• Award procurement and fulfillment
• Reporting and analytics
Replication
• Data center
• Cloud
Localization
• Multi-country
• Multi-language
SELLPRO ECOSYSTEM
Team Services Scalability Content
End-to-end mobile-first training and engagement
OMS DBS SPS
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SELLPRO APP
Works online and offline
Micro-learning
Gamification
Instant action via push notifications
Social media integration
Use on sales floor & anywhere else
Sales reference tools
Leaderboard
Built for crowdsourcing SA & Brand Rep-friendly
Mobile-first content Live events
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PHONE/TABLET/PC-FRIENDLYOS-specific look, feel, navigation and hardware button support
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UX-CENTRIC DESIGNM
ost
fea
ture
s 1
-2 t
aps
away
Quick-access fixed
position menu
system
Force catalog
sync
Notification saved in-app
Active stats and tiles
encourage engagement
& track progress
Direct access to certificates
obtained from current
and prior retailers
View and claim
earned awards
Swipe for quick access to
profile screen
Change user info, including retailer
and store
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IMMERSIVE BRANDING
Level 1 (app-wide)
• Client branding visible to brand reps
• Retailer branding visible to SAs
at participating retailers
Level 2 (content-only)
• Visible to SAs at all retailers
• Default SellPro app-wide branding
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INTUITIVE CONTENT LAYOUTWith on-demand sync
Unlimited clipboard for easy accessto commonly used content
Sync only what you need, one
item at a time
UI elements improve
organization (tabs, accordions, filters) for quick content
reference and easy use
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EASY COURSE NAVIGATION & CONTENT DIVERSITY
Instant access to rich content in HTML5, JPEG,PDF and Video
5-7 minute-long courses for optimal contentconsumption
Swipe to move between
topics
Category specific images
Tap to add to
clipboard
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KNOWLEDGE RETENTION CHECKS
Certification quiz ensures full training retention“Teaser” questions
throughout training process
work as “memory modifiers” to help retain important
info
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LEADERBOARD Social & competitive dimension
Store management can
view store performance
within their state or on a
national level
Sales associate can view leaderboard by store, tracking
their achievements
relative to their peers
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GAMIFICATIONChanges the way sales personnel consumes training content
• Equalizes the playing field for all in-app content
• Drives users to take courses that may have been overlooked
• Makes training fun
Daily visits to SellPro
Courses and certifications completed
Sharing the experience
Inviting friends
Earning SellPoints
List of recent
winners
Tap on available award to play for it
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SHARE ACHIEVEMENTS & INVITE PEERS
Sales associate can sharetheir certificates with store/ department management and peers on Facebook or via e-mail
Share SellPro – easy & intuitive referral feature, inspiring viral growth
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STREAMLINED PROFILE CREATION
Email Verification
More information - better content targeting & reporting
Rep Data
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• Go to http://www.sellpro.net/ and click/tap on your app store link:
or
• Look for “SellPro – mobile training” in your app store
Open SellPro and tap “New here? Sign up.” on the bottom of the screen
Tap “Demo Account”, then tap “Next”
Follow the profile creation screens until your profile is completed and your email is verified
Enjoy
EXPERIENCE A DEMO OF SELLPRO
Get the SellPro app:1
2 Create your profile:
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ABOUT MVENTIXEmpower client organizations to engage and interact with sales staff and target consumers at the point of sale (POS)
Who we work withWhere we work
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T H A N K YO U !M a c M c We e n e y A g e n c y
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