1. ROI frn sociala medierMta r viktigt- mta rtt r viktigareInternet Expo, 15 mars 2012Lennart Malm(topiksource.com/article/topiksource-free-content-3.asp)Digital Strategist IBM@lennartmlinkedin.com/in/lennartmalm

2. Antingen eller, eller..? Social media handlar om kommunikation i realtid, att mta ROI p det r absurt Att inte mta effektenav dina aktiviteter, i demest mtbara av kanaler,r ett tjnstefel! (Image: flickr.com/photos/52505823@N05/4951006091/ ) 3. Frndringar vi kan konstateraFrrIdag.. Source: Forester Resarch 4. Vr tilltro till officiella kanaler fortstter minskaKlla: Edelman Trust Barometer, 2012 5. kad press och krav p marknadsansvarigab2bbloggers.com/blog/b2b-social-media-roi/ 6. Vad gr vi nr vi gr rtt?Frstr affren. Oavsett det digitala!2) Enas om prioriterade mlsttningar (relevanta & mtbara!)3) Fljer upp, anpassad terrapporteringImage: flickr.com/photos/enriqueburgosgarcia/3364250371/ 7. Nr det funkar digitalt, vad har vi gjort rtt?Mlgruppens digitala nrvaroVr digitala nrvaroSkapat frutsttningar fr spridning flickr.com/photos/10897802@N04/3227138108/ 8. Lxor vi lrt oss You dont make money with Social Media - you make money with people It isnt social media that creates ROI - its the sales team Culture eats Strategy for lunch flickr.com/photos/29635150@N00/2311851858/ 9. Att tnka p attanpassa fr att n utaffrsmlet avgr vad som ska mtasdet r mnniskorna som fr jobbet gjort, oavsett teknik 10. Presentationen finns p Slideshare: slidesha.re/roi-in-social@lennartmlinkedin.com/in/lennartmalmReferenserIBMs CMO studie: ibm.com/services/se/cmo Building Belief": a new model for how to define and activate corporate character and build advocacyArthur Page Society, http://bit.ly/building-belief How IBM found B2B leads in Social Media:http://chiefmarketer.com/social/ibms-social-selling-computer-giant-finds-b2b-leads-social-mediaSocial Media to social Business, Sandy Carters blogg: http://socialbusinesssandy.com/Edelman Trust Barometer: http://trust.edelman.com/trust-download/executive-summary/David Meerman Scot, Social Media ROI Hypocrisy:http://stuartbruce.biz/2011/12/roi-of-social-media-david-meerman-scott-video.html