7/30/2019 rc13 | Keynote: Betsy Hoover
1/17
BetsyHooverDirectorofOnlineOrganizing
ObamaforAmerica
@betsyhoover
7/30/2019 rc13 | Keynote: Betsy Hoover
2/17
Whatisorganizing?
I will never forget that the only reason I'm
standing here today is because somebody,
somewhere stood up for me when it was riskyAndbecausethatsomebodystoodup,a fewmore
stoodup.Andthenafewthousandstoodup.And
thenafewmillionstoodup.Andstandingup,with
courage and clear purpose, they somehowm a n a g e d t o c h a n g e t h e w o r l d .
-BarackObama
7/30/2019 rc13 | Keynote: Betsy Hoover
3/17
People are online
In2008,Facebookwas
10%ofitscurrentsize.
Twi8erwasnoteven
somethingwethoughtabout.
BYTHEENDOFTHECAMPAIGN,50%OFPEOPLEVISITEDOURSITE
ONTHEIRPHONES
Thereisnoonlineorganizingorofflineorganizing
anymorethereisjust
organizing.
-JeremyBird
FieldDIrector
7/30/2019 rc13 | Keynote: Betsy Hoover
4/17
Sowemeetpeoplewheretheyare
7/30/2019 rc13 | Keynote: Betsy Hoover
5/17
Andorganizeonline.
7/30/2019 rc13 | Keynote: Betsy Hoover
6/17
LadderofEngagement
Signup ShareDonate
Advocate
AZendanevent
Becomealeader
Movingpeopleonlinetoofflineac@onis
thehardestjump.
7/30/2019 rc13 | Keynote: Betsy Hoover
7/17
Sowheredowestart?
7/30/2019 rc13 | Keynote: Betsy Hoover
8/17
Phasesofyourcampaign
Buildyour
organiza[on
Findandtalk
toyourpeopleGOTV
7/30/2019 rc13 | Keynote: Betsy Hoover
9/17
Buildyourteam!
EmailList
FacebookLikes
TwiZerFollowers
RegularDonors
Thenaskthemtodowhatyouwantthemtodo
7/30/2019 rc13 | Keynote: Betsy Hoover
10/17
Find your people
and talk to them
Drivethemtopar@cipate.
Sendmessagestheycareabout.
MAKEVOTINGSIMPLE,APPEALING
ANDSOCIAL
Barack Obamais friends withpeople who arefriends with98% of votingAmericans onFacebook
7/30/2019 rc13 | Keynote: Betsy Hoover
11/17
GetOutTheVote
7/30/2019 rc13 | Keynote: Betsy Hoover
12/17
Peoplewanttobepartofsomething
7/30/2019 rc13 | Keynote: Betsy Hoover
13/17
7/30/2019 rc13 | Keynote: Betsy Hoover
14/17
YourtoolsetmaZers
7/30/2019 rc13 | Keynote: Betsy Hoover
15/17
Buildingtoolsishard
7/30/2019 rc13 | Keynote: Betsy Hoover
16/17
ClarainColorado
MichaelinFlorida
MaryinOhio
Sodoesthiswork?
7/30/2019 rc13 | Keynote: Betsy Hoover
17/17
Onlineorganizingisasetofprinciples,
nottac[cs.
Empowerment
Par[cipa[on
Forcemul[plier
Rela[onshipbasedorganizing
1
2
3
4
Followtheseandonlineorganizing
applies to you