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PREFSEABILITY
1. GENERATION OF IDEAS
1. DRAIN-PIPE ELECTRICITY GENERATION.
Due to the shortage of living space in urban areas, the focus has been on
constructing high Rise buildings. During the rainy seasons there is an
accumulation of rain water on the terrace of these buildings, thus it provides a
large amount of water at certain head, and this head of water can be used to
generate electricity by using a turbine at the end of the drain pipe that comes
down from the building.
2. SOLAR AIRCONDITIONER.
The idea is to provide air cooling and condition with the help of phase changing
chemical substance that uses the solar radiation on them to change their
phase.
3. HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES.
When an automobile is stationary and tries to climb on a hill or slightly slantedroad, then there is a lot of load being put on the clutch plate as the driver
simultaneously release the clutch plate and accelerates hard to avoid
backward motion on the hill.
The idea is to make a device with a sensor such that when the vehicle in
forward gear the wheels are locked such that they can roll backwards.
4. BED FOLDABLE TO CHAIR AND TABLE.
The purpose of this furniture is to conserve space small houses or hostels. Thebed would consist of linkages, so that when it is not used for sleeping it can be
transformed into a chair and a table.
5. GEARING OF CYCLE RICKSHAW.
The motive of this modification is to provide ease of driving to the cycle
rickshaw pullers.
When they drive the cycle from static condition and during climb they a need a
larger torque, this can be achieved by providing a set of different diameter
sprockets.
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6. TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILESFOR CHARGING BATTERY
The idea is to install an alternator which will be driven by a fan similar to the
turbine in front of automobiles or trains.
7. AUTOMOBILE RECYLCLING PLANT.
This Is a Proposal of setting up a an automobile recycling plant to recycle at
least 80% of the automobile and using the metal and other recycled materials
for making other new products in the same operating facility.
8. A LADDER CUM STOOL FOR KITCHEN USE.
This product consists of making a ladder cum stool for kitchen purposes, so
that it can be used for getting this kept on high shelves as well as for resting
and for keeping daily use vegetables.
9. BOOK PHOTO COPYING MACHINE.
The machine is proposal for making photo copying machine which will be able
to completely copy a book without damaging or opening its binding.
10. TRAFFIC LIGHT FUEL CONTROLLER.
The system is for saving fuel that is burnt during the wait at the traffic light
signals, by automatically switching of the engine near the traffic line zone.
11. SHOES WITH TORCH.
This pair of shoes will contain a torch at the end of the toe region which will be
powered by the pressure plates installed in the shoes which will produce
electricity.
12. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS.
This modification is to modify the design of the existing sleeper class windows
in the Indian Railways, to rectify the problem of improper closing.
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13. LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT STATION
This will facilitate the boarders to move their luggage from one platform to the
other from the over bridge, via a conveyor that will run along the stairs.
14. BITUMEN ROAD, RE-CONSTRUCTION MACHINE
The purpose of this machine is to melt the existing bitumen on the road and
reuse it to for constructing the road again by laying the same melted bitumen.
15. BIO-GAS SCOOTER.
The idea is to make a prototype of a scooter that works on biogas as a fuel.
16. GARBAGE COLLECTION AND DISPOSAL FROM HOMES.
It involves developing a system for collecting garbage from the houses and
carrying out initial sorting and treatment and then disposing it in the trenching
grounds.
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2. INITIAL SCREENING
#.Factors Considered For Initial Screening.
1. Emotional Quotient of the Entrepreneur.2. Government Policies.3. Economic Factors.4. Marketing.5. Technical Knowledge.6. Environment Factors.
INITIAL SCREENING OF DIFFERENT IDEAS.DRAIN PIPE ELECTRICITY GENERATION
Since the Drain pipe uses rain water for producing electricity, this makesthis product limited, because it can be only used during the rains and
requires a continuous supply of water.
The system will require treatment of water so that it does not containmud, dirt and other substances which can clog the turbine and the drainpipe.
SOLAR AIR CONDITIONER
The solar air conditioner has low C.O.P. The other problem is long-term reliability. Another bottleneck is the low mass and heat transfer performance of
the adsorbents (silica gel).
HILL CLIMB- ASSIST SYTEM FOR AUTOMOBILES
The hill climb assist system could be very useful for commercial vehicles,but the system will increase the cost of the automobile.
The other problem is that it would not be of much liking to the driverswho likes to stick to the old fashioned ways.
The system will require a redesign of the braking system and will causeexcessive wear of brakes pads.
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BED FOLDABLE TO CHAIR AND TABLE
This product is very useful for place where there is less living space. It will provide a good sleeping place for an individual and two sitting
place in case when it is converted to chair and table.
The product will be of low cost and will be very popular between inmedium income families.
GEARING OF CYCLE RICKSHAW
This modification will help in decreasing the effort that is being made bythe rickshaw pullers to paddle the cycle from static condition.
The sprocket arrangements would add a little cost to the rickshaw butwill justify for the effort that is reduced.
The modification can be done to the existing vehicles.TURBINE DRIVEN ALTERNATOR, IN FRONT OF AUTOMOBILES FOR
CHARGING BATTERY
This will require a redesign of engine compartment. It will affect the aerodynamics of the automobile. Only applicable for automobiles moving at high speed. The moment of turbine will cause an adverse effect on handling.
AUTOMOBILE RECYLCLING PLANT
The project requires a large piece of land near port or railway track fortransport of recycled metal.
The process will require a large amount of electricity. Difficulty in sorting different material items from the automobile. The project will require various government clearances.
A LADDER CUM STOOL FOR KITCHEN USE
Very useful product for women in the kitchen. It is multipurpose with Ladder, stool and storage. Highly reliable and long Lasting. Easy to clean. Easily to market.
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BOOK PHOTO COPYING MACHINE
This is much needed modification in the photo copying machine. Very useful for students. Avoids the existing problem of manually turning the pages.
TRAFFIC-LIGHT FUEL CONTROLLER
The idea is to conserve the fuel. This will greatly reduce air pollution. The government will be interested in the idea and may fund it.
SHOES WITH TORCH The shoes will be very helpful in area in with limited electricity. Will be cheap and popular among the villagers.
SLEEPER CLASS WINDOW MODIFICATION OF TRAINS
It is very much required because the existing window does not closeproperly.
This causes the rain water during the rainy season to enter in the coach. During winter very cold air enters the coach, which makes the journey
very uncomfortable.
It will also save the cost and material.LUGGAGE CARRIER, FOR RAILWAY OVER BRIDGES AT
STATION
Not suitable for odd shaped baggage and other items. It will require modifications of the existing railway stations, which is not
feasible due to the traffic load.
BITUMEN ROAD, RE-CONSTRUCTION MACHINE.
It will help to reconstruct the road faster. It will reduce the consumption of bitumen this would need less mining.
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BIO- GAS SCOOTER
The gas has to be compressed and used for carrying in large quantities. The smell may feel uncomfortable. Low power.
GARBAGE COLLECTION SYTEM
The system will help in sorting the organic and inorganic compounds andother Hazardous substances beforehand.
It will increase the volume to be carried to the dumping ground. Requires active co-operation of the population.
#. INITIAL SCREENED IDEAS.I. DRAIN PIPE ELECTRICITY GENERATION.
II. GEARING OF CYCLE RICKSHAW.III. SLEEPER CLASS WINDOW MODIFICATION OF TRAINS.IV. BED FOLDABLE INTO CHAIR AND TABLE.V. TRAFFIC FUEL CONTROLLER.
VI. BITUMEN ROAD RECONSTUCTING MACHINE.VII. BOOK PHOTO COPY MACHINE.
VIII. A LADDER CUM STOOL FOR KITCHEN.
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3. PRELIMINARY SCREENING
Based on the Preliminary screening Ideas II, IV, VII, and VIII were
selected.
S.
NOFACTORS I II III IV V VI VII VIII
1. NEED NO YES YES YES YES YES YES YES
2. TECHNOLOGY YES YES YES YES YES YES NO YES
3. SET-UP
COST
YES YES YES YES NO NO YES YES
4. HUMAN
RESOURCES
YES YES NO YES YES NO YES YES
5. MARKETING YES YES YES YES NO NO YES YES
6. POTENTIAL
BUYERS
NO YES YES YES NO YES YES YES
7. MANUFACTURI
NG
YES YES YES YES NO NO YES YES
8. PROFIT YES YES NO YES NO YES YES YES
9. LAND
REQUIREMENT
YES YES YES YES YES YES YES YES
10. LONG TERM
RETURNS
NO YES NO YES YES YES YES YES
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4. COMPARATIVE RATING
In comparative Rating, a scientific approach has been followed, where factors
have been standardized such as Employment of Labour, technology,
profitability etc. Relative weight for each category is also mentionedrespectively in terms of importance and preferred choice.
1. MARKET SITUATION
2. COST
S.NO FA
C
T
O
R
S
SUB-
FACTORS
RELATIVE
WEIGHT.
OUT OF 1
IDEA
I.
IDEA
II.
IDEA
III.
IDEA
IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M
1.M
A
R
K
E
T
EXISTING
PRODUCT.0.1 2 .2 1 .1 1 .1 3 .3
2. NO. OF.CUSTOMERS
0.5 9 4.5 8 4 8 4 8 4
3. EXPORTPOSSIBILITIES.
0.1 3 .3 5 .5 8 .8 2 .2
4. SALES ANDDISTRIBUTION
0.3 9 1.5 5 1.5 7 2.1 8 1.6
6.5 6.1 7 6.1
S.NO FA
C
T
O
R
S
SUB-
FACTORS
RELATIVE
WEIGHT.
OUT OF 1
IDEA
I.
IDEA
II.
IDEA
III.
IDEA
IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M
1.
C
O
S
S
T
RAW
MATERIAL
COST
0.25 9 2.25 5 1.25 8 2 8 2
2. LABOUR COST 0.15 9 1.35 2 .30 9 1.35 4 .6
3. DISTRIBUTION 0.25 9 2.25 5 1.25 8 2 7 1.75
4. SELLING COST 0.45 7 3.15 7 3.15 7 3.15 7 3.15
9 5.95 8.5 7.5
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3. TECHNOLOGY
4. LABOUR
5. RISKS
Based on the above study two products were finally shortlisted.
I. Gearing of Cycle RickshawII. Book Photo Copying machine.
S.N
O
F
A
C
T
O
R
S
SUB-
FACTORS
RELATIVE
WEIGHT.
OUT OF 1
IDEA
I.
IDEA
II.
IDEA
III.
IDEA
IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M
1. TE
C
H
N
O
L
O
G
Y
EXISTING .1 8 .8 6 .6 5 .5 7 .7
2. FRESHNESS .2 7 1.4 2 .4 8 1.4 6 1.2
3. ADAPTIVE .25 8 2 7 2 8 2 6 1.5
4. KNOWLEDGE .3 9 2.7 7 2.1 3 .9 8 2.4
5. STABILITY .15 9 1.35 7 1.05 8 1.2 8 1.2
8.25 6.15 6 7
S.NO FA
C
T
O
R
S
SUB-
FACTORS
RELATIVE
WEIGHT.
OUT OF 1
IDEA
I.
IDEA
II.
IDEA
III.
IDEA
IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M
1. LA
B
O
U
R
SKILLED
LABOUR.3 9 2.7 8 2.4 2 .6 7 2.1
2. TRAINING .4 9 3.6 8 3.6 2 .8 7 2.8
3.MEN
.3 7 2.1 9 2.7 5 1.5 7 2.18.4 8.7 2.9 7
S.NO FA
C
T
O
R
S
SUB-
FACTORS
RELATIVE
WEIGHT.
OUT OF 1
IDEA
I.
IDEA
II.
IDEA
III.
IDEA
IV.MARKS W*M MARKS W*M MARKS W*M MARKS W*M
1. R
I
S
K
SEASONAL .5 9 4.5 7 3.5 9 4.5 7 3.5
2. LEGISLATION
AND
CONTROLS
.2 9 1.8 9 1.8 8 1.6 8 1.6
3. EXCUSIVENES .3 7 2.1 6 1.8 9 2.7 6 1.8
8.4 7.1 8.8 6.9
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From the above two Ideas I chose GEARING OF CYCLE RICKSHAW, for
the further study
GEARING OF CYCLE RICKSHAW
In many parts of India and world Cycle Rickshaws still provide transport for
passenger and goods over small distances. The reason for their popularity
among the people in this modern time is the fare which is extremely low and is
affordable by rich as well as average income man, another quality is that they
does not create any pollution and thus does not have any effect on
environment.
The idea is to have a slight modification in the driving system of the rickshaw
so as to provide ease of driving to the pullers and enable them to carry more
passengers or load. This can be achieved by using a variable sprocket system in
the rear wheel which will reduce the force required by the puller.
Cycle Rickshaw Variable Sprockets
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5. SITUATIONAL STUDY
The objective of situational study is to collect first-hand information about a
possible or tentative venture through following means
1. Meet peoples2. Visit to market and talk to shopkeepers or distributors or customers3. Visit to industries and talk to industry peoples4. Talk to people in power, government department, economist, share
holders
5. Collect information about raw material, labour, and machinesIn situational study we offer direct interaction with customers, distributor,
Suppliers and for that we asked the following questions to customer,
distributors and manufacturer.
A. PULLERS.
1. Is there a need for variable sprockets?
A) Yes. B) No. C) Dont Know.
2. How often do you cycle not sitting on seat?
A) Mostly. B) Rarely. C) Depends on passenger.
3. Are you able to cycle up with passengers on small slopes?
A) Yes. B) No. C) Sometimes.
4. Was there a time when you were unable to cycle while carrying passengers?
A) Yes. B) No. C) Dont remember.
5. What was the reason for the above?
A) Heavy load. B) Slope. C) Others.
6. Are you ready to pay extra money for the sprocket system?
A) Yes. B) No. C) Not sure
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B. PASSANGERS.
1. Do you often travel by Cycle Rickshaw?
A) Yes B) No
2. Does the Cycle puller feels difficulty during taking start?A) Yes B) No
3. Is he Able to drive up a bridge or on a slanted road?
A) Yes B) No
4. Would you mind paying more fair?
A) Yes B) No
Based on the answers from the above discussion Bar charts were
plotted.
DRIVERS
0
10
20
30
40
50
60
70
80
90
Q.1 Q.2 Q.3 Q.4 Q.5 Q.6
Ans-A
Ans-B
Ans-C
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PASSNEGERS.
0
10
20
30
40
50
60
70
80
90
Q.1 Q.2 Q.3 Q.4
Ans-A
Ans-B
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MARKET ANALYSIS
Following are basic information required for performing market analysis
1)IDENTIFY THE ITEMS OF INFORMATIONKnown items of information
POTENTIAL BUYERS: - The buyers can be an individual or an organizationthat Provide rickshaw on loan basis or under contract.
PULLERS:-The pullers are mostly male between age group of 18-40. WORKING HOURS: - 12-14 hours daily. EDUCATION-Most Pullers are uneducated. PLACES/STATES USED:-The rickshaw is mostly used in northern and
eastern part of the India.
PURCHASE TYPE:-On loan. PASSENGER CAPACITY:-4 person. WORKING LIFE OF RICKSHAW:-Up to 8 Yrs.
Missing items of information:- Seasonal Demand. User know how of the product. Approximate cost of the product. Availability of spares. Maintenance and service.
This information can be collected by making a Questionnaire.
1. How many choices did you have while buying?
.
2. Did they know how to drive a scooter or any other geared vehicle?
.
3. How much they earn daily, and their monthly average?
.
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4. At what time of year did they buy the product?
.
5. Did you know anyone who is looking to buy the product?
.
6. How often do you have to repair or service the cycle?
.
7. Where do you Buy Spare parts?
.
8. Have you bought it new or its second hand?
.
2)CHARACTERIZATION OF PRESENT MARKET MARKET SIZE: - On the basis of sales figures and the number of people
using the rickshaw as a transport, there is a large opportunity for the
product to be successful and generate profit.
MARKET GROWTH:-The cycle rickshaws are mostly seen in northern,north- eastern and eastern parts of India, the numbers here are large as
well as considering the features and benefits of this type of transport
system and the employment opportunities that it created definitely it
will be popular in other parts of the country
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3) COMPETITORS
AGARWAL CYCLE WORKSProfile-Distributer and trader of cycle rickshaw. Service provider, repairing
of rickshaw.SPATU ROAD, AMBALA, Ambala City Haryana, India
SHIVANI INTERNATIONALProfile- manufacturer & exporter of cycle rickshaw, sunbright solar rickshaw
J - 2/90 - B, 3rd Floor, D. D. A. Flats, Kalkaji
New Delhi - 110019, Delhi, India
ACE CHANNEL PARTNERSProfile- wholesaler of door to door pedal driven cycle rickshaws
No. 14 - 1 - 90 / 83, Beside Little Star School, Gayathri Nagar, Borabanda -
Hitech City Road, Allapur
Hyderabad - 500 018, Andhra Pradesh, India
JASVIR INDUSTRIESProfile -Manufacturer and supplier of cycle rickshaw which includes heavy
duty rickshaw rehra
No. 8152/1, Street No. 13, Gurpal Nagar, Gill Road, ATI BacksideLudhiana - 141 010, Punjab, India
DINESH INDUSTRIAL CORPORATIONProfile -Supplying and manufacturing cycle rickshaw
No. 584, 585 & 586, Bhagirathpura
Indore - 452 003, Madhya Pradesh, India
SRI KANCHIProfile -Manufacturer & exporter of a wide range of south indian cyclerickshaw
No. 31 A / 6, Mettupalayam Street, Little Kanchipuram, Near Chinna
Kanchipuram, S. B. I. Bank
Kanchipuram - 631 501, Tamil Nadu, India
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DETAILS OF TWO COMPANIES
4) DEVELOPMENT OF MARKET STRATEGY FOR MY VENTURE IDEA.
It will include following steps1. Sales estimation plan
2. Sales promotion plan
3. Expenditure plan
PARAMETERSACE CHANNEL
PARTNERSJASVIR INDUSTRIES
R & D Employee
Strength
1-5 4 5
Q & C Employee
Strength
1-5 4 5
Unskilled Employee
Strength
1-5 5-10
Gross Annual Income
Upto US$ 0.25 Million
(or upto Rs. 1 Crore
Approx.)
Rs. .50 10million
Business type
Manufacturer, Trading
Company,Distributor/Wholeseller
Manufacturer, Trading
Company
Main Market Indian SubcontinentS Indian Subcontinent
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SALES ESTIMATION PLAN
The following sales estimation plan has been created for the product, Initially
the product will be limited to the northern part of the country like the N.C.R,
then the production and marketing will be focussed for the eastern market andin the consequent years the aim will be to attack the small town and cities,
which are not familiar with this mode of transportation.
YEARS SALES IN NUMBERS OF
PRODUCTS.
1 YEAR 5000
2 YEAR 8000
3 YEAR 12000-15000
SALES PROMOTION PLAN
Firstly a few number of Rickshaws will be manufactured and will begiven to the federation of the Rickshaw pullers of India ,which will
operate these rickshaws in different zones .This will make the pullers as
well as the customers aware of the product.
A campaign will be launched for demonstration of the product to theentrepreneurs and the Municipal co-operations.
Classes for educating the pullers about the mechanism will be conductedfree of cost, to make them aware of the mechanism, the correct
operating procedures, maintain and service guidelines.
Promotional campaigns will be done in other cities to make the peopleaware of the product and technology.
Modes of promotions likea. Radiosb. National channel on Televisionc. Pamphletsd. Hoardings will be used.
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Suitable offers will be made for bulk delivery. Loan facilities will be available for those who cannot afford it
PROMOTION AND ADVERTISEMENT EXPENDITURE PLAN
SALES EXPENDITURE
NON RECURRING
S. No Description Cost (Rs)
1 Land 1,0000000
2 Building / Construction 20,00,0000
3 Machines 5,00,00000
S. No. Mode Rate (in Rs.)Target
Customer
Year
2012-
13
2013-
14
2014-
15
1 News paper50000/quarter
page
200000 /
newspaper
5,00,000 3,50,000 1,50,000
2 Magazine 18000/page5000 /
magazine60,000 40,000 20,000
4 Pamphlets 2 / pamphlet 10,000 20,000 15,000 0
5 Demonstrations 1000 / demo 10,000 90,000 60,000 25,000
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RECURRING-EXPENDITURE:
S.
NoDescription 2012-13 2013-14 2014-15
1 Raw Materials 80,00,0000 1,50,00,0000 2,90,00,0000
2 Salaries of Employees 30,00,000 85,00,000 1,80,00,000
3 Stationary 5,00,000 5,00,000 5,00,000
4 Power, water etc. 50,00,000 80,00,000 1,20,00,000
5Other Miscellaneous
expenditure10,00,000 15,00,000 20,00,000
5) MARKETING CHANNELS AND DISTRIBUTION
There will be a sales outlet at the company, from where the customers can
directly buy the Cycle Rickshaw in bulk.
Distribution and sales centre will be set up across the city for increasing salesand to reach customers.
The cycle and the seating compartment will be packaged separately and will be
assembled as the customer has placed the order.
The Government agencies and the Municipal co-operation will be approached
to facilitate the distribution and to avail some relaxation in taxes.
The product will also be available at the cycle shops.
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FLOW OF OPERATIONS
DISTRIBUTION AND MARKETING
DISTRIBUTION
REGIONALOFFICE
INDUSTRYLOCATION AND
NORTHDISTRIBUTION
DELHI
BHOPAL
WEST INDIAMUMBAI
AND GUJRAT
SOUTH INDIABANGLAORE
AND
CHENNAI
WESTBENGAL
KOLKATA
PARTS FROM
THE VENDORS
ASSEMBLY OF
THE
COMPONENTS
TESTING AND
CHECKING
PACKAGING
DISTRIBUTION OUTLETS
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6) ORGANIZATIONAL HIERARCHY
CHAIRMAN
MANAGINGDIRECTOR
G.M
R&D
ENGINEERS
DESIGNERSCAD
G..M
PRODUCTION
SUPERVISORSAND
ENGINEEERS
WORKERS
G.M.
PURCHASE
ENGINEERSAND
OFFICERS
FIELDOFFICER
G.M.
SALES
OFFICERS
MARKETINGFIELD
OFFICER
G.M.
PERSONNELAND H.R.
OFFICERS
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REFERENCES
http://www.indiatogether.org/manushi/rickshaw/
http://www.forpi.org/
http://www.globalfootprints.org/issues/local/transport/rickshaw.htm
http://www.tradeindia.com/manufacturers/indianmanufacturers/cycle-
rickshaw.html
http://www.indiatogether.org/manushi/rickshaw/http://www.indiatogether.org/manushi/rickshaw/http://www.forpi.org/http://www.forpi.org/http://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.globalfootprints.org/issues/local/transport/rickshaw.htmhttp://www.forpi.org/http://www.indiatogether.org/manushi/rickshaw/Top Related